Nicole Choo Yen Teng

• Lead a high-performing sales team to drive cash management sales mandates covering both local and cross border deals origination.
• Manage a post sales implementation team comprising implementation managers, client service and helpdesk to deliver end-to-end deals implementation to live.
• Achieved incremental y-on-y CASA balances from cash mandates of 180% in 2024 which is the key drivers in meeting net interest income and fee-based revenue.
• Customize solution deals in Corporate banking, Commercial and Non Bank Financial Institution (NBFI) business portfolios through close working engagements with key stakeholders.
• Grow high net worth clients in cash to ensure high retention rates in defending and growing revenue through consistent servicing and closely monitored attrition using data analytics
• Developed tailored cash management strategies for diverse industries including healthcare, education, payment services providers (PSPs) and segmental focus for Chinese and MNCs clients.
• Regional deals discussion including RFPs to win local and cross borders deals covering our presence in our countries coverage.
• Implement innovative cash solutions including Host to Host and APIs in payments and collections focusing on the requirements of industries specific especially the Fintech.
• Achieved industries awards through solutioning to win best cash management banks in OCBC consecutively elevating brand visibility and credibility.
• Trained and mentored junior sales staff, fostering a culture of excellence.

Manager, Cash Sales (2004-2010)

• Worked with RMs and Head of business banking in clients engagement for cash mandates.
• Identify prospective cash-led industries and businesses to grow new business segment and make OCBC their main operating account
• Provide consultative selling and tailor-made solutions to corporate & institutions with complex requirements
• Establish and maintain customer contact to understand customers' business requirements that matches customers need with products.

• Responsible for supporting the direct sales and telesales team in the Klang Valley, Johor Bharu, Kuching and Penang in achieving card sales target
• Successfully developed end-to-end sales transformation and sales strategy which includes putting in places a new incentive scheme for the team nationwide
• Involved in the MIS and business reports by working closely with the counterparts from the regional office in Singapore and India
• Developed partnership programs with potential business partners in the telecommunication, publications, airlines, and retailers to aggressively meet and achieve sales target
• Developed affinity programs with hot-stamped cards jointly with the Malaysian Bar Council, Singapore airlines Krisflyers cards and professional sectors

• Led and managed a team of officers to market financial products to consumer and smaller SME segments which includes sole-proprietorships and partnership firms.
• Worked closely with business referrals such as property developers, real estates, lawyers for constant customer referrals.
• Extensive travelling to branches nationwide to provide consultative feedback sessions with branch sales officers on new products for constant improvements.

• Achieved assigned sales target by marketing consumer products suchas housing loans, personal loans, fixed deposits, and credit cards.
• Participated in roadshows nationwide to market consumer products to interested & potential customers. Built and maintained good rapport withreferrals – developers, lawyers and real estate agencies for business referrals.
• Conducted product presentations to target market such as to colleges /schools on study loans to parents, HR departments to the HR Managers for its employees' benefits etc. Conducted sales training to junior officers for product knowledge and sales strategy.