Nicholas Yeo
Summary
Linguistics undergraduate with hands-on experience in AI-SaaS, operations, and research. Skilled in lead qualification, client engagement, and sales strategy. Combines academic insight into language with practical business experience to drive results across sectors.
Overview
4
4
years of professional experience
Work History
Business Development Intern
Baidu, Inc (MediaGo Ad Platform)
08.2025 - 10.2025
- Led creative, multi-channel outreach campaigns leveraging on LLM-automation for Baidu's AI AdTech division to source and qualify high-quality leads, contributing to a 20% increase in revenue impact.
- Tracked industry reports, competitor activity and ad performance trends to surface weekly, actionable go-to-market recommendations.
- Drove initiatives to streamline and accelerate sales processes, achieving a 25% reduction in KYC turnaround times through end-to-end process optimisation.
Commercial & Growth Intern
Luminance Technologies
04.2025 - 08.2025
- Developed and executed go-to-market strategies, identifying over 100 high-value partnership and deal opportunities.
- Executed daily front-line sales activities, including prospecting, outreach, and demo calls.
- Provided key insights on cultural nuances for client interactions in the region.
- Produced compelling, client-focused RFIs and RFPs that contributed to successful bid outcomes amounting over $600K TCV.
Finance & Operations Intern
Hyde Park Art Center
06.2024 - 08.2024
- Consolidated key demographic and participation data (1,500+ records) to inform stakeholder decision-making.
- Built comprehensive AI-powered SOP manuals and maintained document repositories to improve operational handover, cutting onboarding time by 50%.
- Audited the center's website and proposed UX improvements to improve information access for the public.
Researcher
The Centre for the Applications of Teaching & Learning Analytics for Students (ATLAS), Nanyang Technological University
09.2023 - 01.2024
- Led the design and execution of mixed-methods studies assessing institution-wide learning analytics adoption.
- Applied Python (Matplotlib, NLTK) to integrate quantitative and qualitative analyses, delivering data-driven insights to stakeholders.
- Presented evidence-based recommendations to academic and policy audiences, bridging technical findings with strategic action.
Educator (Sales)
Lululemon Athletica
01.2022 - Current
- Delivered world-class customer service and technical product education to over ~150 incoming guests per shift.
- Mentored and helped onboard over 10 new educators and conduct monthly check-ins on their progress in store
- Led a digitisation initiative for a legacy in-store process, reducing manual task time by ~80%.
Education
Bachelor of Arts (Honors) - Linguistics and Multilingual Studies
Nanyang Technological University
05.2026
Bachelor of Arts - Applied Linguistics
University of Warwick
12.2024
Skills
- Microsoft Excel
- Microsoft PowerPoint
- SQL
- Prompt Engineering (GPT/LLMs)
- AI-SaaS Tools (Lusha, Gong, Apollo, HubSpot etc)
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Business Development Intern
Baidu, Inc (MediaGo Ad Platform)
08.2025 - 10.2025
Commercial & Growth Intern
Luminance Technologies
04.2025 - 08.2025
Finance & Operations Intern
Hyde Park Art Center
06.2024 - 08.2024
Researcher
The Centre for the Applications of Teaching & Learning Analytics for Students (ATLAS), Nanyang Technological University
09.2023 - 01.2024
Educator (Sales)
Lululemon Athletica
01.2022 - Current
Bachelor of Arts - Applied Linguistics
University of Warwick
Bachelor of Arts (Honors) - Linguistics and Multilingual Studies
Nanyang Technological University