Nicholas Wong
Singapore
Summary
With 9 years of progressive experience in B2B & B2C sales, business development. Accomplished Account Executive with a proven track record at BrandPowerCompany, adept in account management and client relationship management. Excelling in targeting and securing key accounts, I spearheaded strategic marketing campaigns, achieving significant sales targets. My expertise in project coordination and relationship building has consistently driven success in the competitive FMCG and banking sectors. Dedicated and results-driven Account Executive with professional experience in sales, account management, and client relations. Proven track record of developing strong relationships with clients and closing complex deals. Skilled in leveraging market analysis, data-driven insights, and strategic thinking to increase revenue and exceed goals.
Overview
9
9
years of professional experience
Work History
Account Executive
The Brand Power Company
01.2022 - 08.2024
- Account lead for Singapore / Australia FMCG & OTC brands Haleon (GSK), Estee Lauder, Bayer, Sano , Suntory, Colgate, Unilever, Dyson, Mars & Kellogg's.
- Responsible for prospecting / hunting, research, manage potential leads and prospects through LinkedIn and industry database subscriptions
- Work effectively with multiple internal departments to sell, execute, and manage campaigns (ie. creative and production teams)
- Setting up meetings with top marketing professionals across Singapore & Australia, using various tactics such as e-mail, telephone, LinkedIn, etc.
- Use an online CRM tool (salesforce.com) to maintain detailed information on contacts, accounts, meetings, and opportunities
- Responsible for the negotiation and contracting of the campaign, drawing close attention to the campaign details and maintaining the admin of the progression of the project.
- Strengthen client relationships, allowing transparent communication to take place and building network & pipeline
- Extensive industry research and knowledge to make the best business decision possible.
- Monitor amplified content across Social Media, E-commerce, POS & OOH experience.
- Confidently lead kick off meetings with clients to discuss project goals and objectives, align on feasibility of asks, and provide best practice advice to ensure goals are achieved and surpassed.
- Strengthened client relationships through proactive communication and tailored solutions.
- Collaborated with cross-functional teams to ensure seamless service delivery to clients.
Account Executive Loan Officer
OCBC Bank
01.2019 - 01.2022
- Responsible for hunting / prospecting for potential clients.
- Negotiated favorable loan terms with borrowers, increasing overall profitability for the company.
- Managed a diverse portfolio of loans while maintaining strong relationships with borrowers and referral partners.
- Maintained an extensive knowledge of current market trends and industry changes to provide accurate advice to clients.
- Consolidation of outstanding loans and repayment schemes.
- Tailored loan packages to meet specific needs of small businesses, fostering community economic growth.
- Conducted comprehensive risk assessments for loan portfolios, resulting in balanced risk management.
- Enhanced customer satisfaction with personalized loan consultations, guiding clients through complex processes.
- Negotiated loan terms and conditions with customers to secure best deal.
- Monitored pipelines to track and log status of loans.
Fund Broker
Vanier Investments
01.2016 - 01.2019
- Developed strong relationships with clients, earning their trust and loyalty through consistent communication and portfolio updates.
- Monitored, managed and developed investment portfolios.
- Cultivated client relationships through high levels of direct communication to maintain customer loyalty.
- Demonstrated adaptability during periods of market volatility, adjusting investment strategies as needed to maintain fund performance while mitigating potential risks.
- Account & liquidity management. Implementing cash flow strategies, including hedging, deposits and FX strategies.
- Balance sheet optimization, including overnight deposits and transaction financing.
- Work closely with internal stakeholders, ie. Compliance, Operations and Finance to drive business.
- Acquisition of new clients.
- Negotiate SLAs with counterparties.
Education
COMPLETED COURSEWORK TOWARDS - BUSINESS ADMINISTRATION
Kapalan- Foundation Business
01.2021
Skills
- Account management
- Target Audience Identification
- Project Coordination
- Relationship Building
- B2B Sales
- Pipeline management
- Client Relationship Management
- Customer Relationship Management (CRM)
- Client Servicing
- Lead generation
Timeline
Account Executive
The Brand Power Company
01.2022 - 08.2024
Account Executive Loan Officer
OCBC Bank
01.2019 - 01.2022
Fund Broker
Vanier Investments
01.2016 - 01.2019
COMPLETED COURSEWORK TOWARDS - BUSINESS ADMINISTRATION
Kapalan- Foundation Business
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