NGUYEN LUONG KHOI
Ho Chi Minh City,SG
Summary
Dynamic marketing manager with a proven track record at Nguyen Luong Khoi, excelling in brand-building strategies and market analysis. Expert in developing impactful marketing campaigns that enhance customer acquisition and drive sales growth. Adept at strategic planning and fostering teamwork, ensuring compliance while delivering exceptional results.
Overview
19
19
years of professional experience
Work History
MARKETING MANAGER
Sumitomo Chemical Vietnam Co., Ltd.
Ho Chi Minh City
06.2020 - Current
- Created content for product labels, promotional materials, including brochures, flyers, and websites.
- Planned and executed campaigns for corporate promotion, launching of new product lines.
- Established effective working relationships with the sales team for executing the company's strategies.
- Developed and implemented marketing plans for new products.
- Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
- Performed market analysis to better understand target audiences.
- Led nationwide marketing campaigns from planning to execution.
- Maintained relationships with key customers through regular visits to the market.
- Managed social media accounts and campaigns.
- Ensured compliance with all applicable laws related to advertising and promotions.
- Coordinated with sales teams to develop mutual approaches to problems and opportunities.
- Delivered compelling sales presentations to demonstrate expert product knowledge.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Developed marketing strategies based on corporate objectives and market trends.
- Yearly meeting with the Marketing Team in the Southeast Asia region, and providing strategy for the product pipeline in the Vietnam market.
- Tracked and managed the budgets to align with the allocated budget.
PORTFOLIO MANAGER
Sumitomo Chemical Vietnam Co., Ltd.
Ho Chi Minh City
03.2019 - 05.2020
- Created content for product labels, promotional materials, including brochures, flyers, and websites.
- Planned and executed campaigns for corporate promotion, launching of new product lines.
- Supervised creation of marketing materials and collateral.
- Worked closely with the sales team to execute the product strategies.
- Worked with cross-functional teams to achieve goals (sales, FA, ...).
- Managed inventory and supplies to ensure materials were available when needed.
- Monitored competitors' activities to stay ahead in the market.
- Collected and analyzed market research data for use in forecasting. Conducted market research and competitive analysis for existing and potential products.
- Delivered marketing strategy updates to upper-level management.
- Developed business plans to evaluate market opportunity and strategic fit for new product concepts.
- Tracked and managed the budgets to align with the allocated budget.
REGULATORY AFFAIR AND QUALITY CONTROL MANAGEMENT MANAGER
Sumitomo Chemical Vietnam Co., Ltd.
Ho Chi Minh City
04.2015 - 02.2019
- Organized registration dossiers per local regulations and processed applications with Vietnamese authorities.
- Managed regulatory affairs for product registrations, permits, and licenses in compliance with national laws.
- Monitored registration processes, collaborating with regional experts to address local authority inquiries.
- Provided regulatory insights to support new product development strategies.
- Ensured market product quality through effective collaboration with toll manufacturers.
- Conducted biannual audits with regional support to maintain compliance standards.
- Resolved customer complaints regarding product quality and communicated feedback to management.
- Coordinated third-party trials and collaborated with researchers to establish product development protocols.
TECHNICAL MANAGER
Agrimatco Vietnam Co., Ltd.
Ho Chi Minh City
02.2014 - 04.2015
- Conducted all technical operations across provinces to ensure product efficacy.
- Researched protocols for product usage across various crops.
- Executed projects to establish trials for product development.
- Collaborated with retailers to create demonstration plots supporting sales initiatives.
- Organized and presented at farmer and retailer meetings to introduce new products.
- Developed flyers and labels for products
- Register for new products.
- Take responsibility for working with the third parties for selecting products to commercialize in Vietnam.
- Coordinated with suppliers, managing repacking of products for Vietnam market.
- Submitted weekly reports to the directors to maintain communication.
TECHNICAL MANAGER
The Representative Office of Inergi Corp.
Ho Chi Minh City
11.2011 - 01.2014
- Manage all technical operations in the whole country, including the North.
- Take responsibility for developing a new product and new segments (new crops).
- Demand creation activities for supporting sales (demo, organizing, and presenting at farmer meetings and retailer meetings to introduce the products,...).
- Make the flyers and labels for products
- Do the registration of new products.
- Give ideas for creating new products, and do trials for new products.
- Be in charge of working with customers in Thailand, and give guidelines and instructions on how to use the product to achieve good efficacy.
- Do report every week for the chief representative.
AGRONOMIST
The Representative Office of Inergi Corp.
Ho Chi Minh City
11.2009 - 10.2011
- Manage all technical operations across Tay Ninh, Lam Dong, Binh Thuan, and Binh Phuoc provinces.
- Take responsibility for developing a new product and new segments (new crops).
- Demand creation activities for supporting sales.
- Organize and present at the farmer meeting and retailer meeting to introduce the products.
- Make the flyers and labels for products
- Do the registration of new products.
- Give ideas for creating new products, and do trials for new products.
- Be in charge of working with customers in Thailand, and give guidelines and instructions on how to use the product to achieve good efficacy.
- Do report every week for the chief representative.
FARM MANAGER
Liem Son Co., Ltd.
Ho Chi Minh City
11.2008 - 09.2009
- Provided technical consultation for taking care of the mushroom farm.
- Manage operations for the mushroom farming operation (worker working, technical working, ...).
- Report weekly to the Board of Directors.
- Monthly meeting with Board of Directors for suggestions to improve the farm operation.
TECHNICIAN
Nong Lam HCMC University
Ho Chi Minh City
11.2006 - 11.2007
- As the assistance of my professor on a project IPM on tomato.
- Conducted research on damage caused by leafminer Lyriomiza sativae in tomatoes and cucumbers.
- Investigated effects of various pesticides on predator fly Crossopalpus sp. and parasitoid Asecodes sp.
Education
Master of Science - Crop Protection
NONG LAM HO CHI MINH CITY UNIVERSITY
HO CHI MINH CITY11-2021
DIPLOMA PROGRAM - Advanced agricultural studies for agronomist
ARAVA INTERNATIONAL CENTER FOR AGRICUTURE TRAINING
ISRAEL08.2008
Bachelor of Science - Agriculture
NONG LAM HO CHI MINH CITY UNIVERISTY
HO CHI MINH CITY11.2006
Skills
- Brand-building strategies
- Marketing campaign development
- Market and data analysis
- Strategic planning
- Training and coaching
- Customer acquisition
- Analytical thinking
- Assessments
- Learning
- Teamwork
- Time management
- Flexibility
- Compliance
Skills And Activities
- Good coaching and communication skill
- Fast analytical thinking and assessments
- Good learning curves, open attitude of learning on the job, open mindset and good team worker.
- Able to work under time pressure
- Be flexible travelling
- Compliant behavior with the Company's Corporate
Affiliations
- Badminton and Pickleball playing
Languages
Vietnamese
First Language
English
Upper Intermediate (B2)
B2
Timeline
MARKETING MANAGER
Sumitomo Chemical Vietnam Co., Ltd.
06.2020 - Current
PORTFOLIO MANAGER
Sumitomo Chemical Vietnam Co., Ltd.
03.2019 - 05.2020
REGULATORY AFFAIR AND QUALITY CONTROL MANAGEMENT MANAGER
Sumitomo Chemical Vietnam Co., Ltd.
04.2015 - 02.2019
TECHNICAL MANAGER
Agrimatco Vietnam Co., Ltd.
02.2014 - 04.2015
TECHNICAL MANAGER
The Representative Office of Inergi Corp.
11.2011 - 01.2014
AGRONOMIST
The Representative Office of Inergi Corp.
11.2009 - 10.2011
FARM MANAGER
Liem Son Co., Ltd.
11.2008 - 09.2009
TECHNICIAN
Nong Lam HCMC University
11.2006 - 11.2007
Master of Science - Crop Protection
NONG LAM HO CHI MINH CITY UNIVERSITY
DIPLOMA PROGRAM - Advanced agricultural studies for agronomist
ARAVA INTERNATIONAL CENTER FOR AGRICUTURE TRAINING
Bachelor of Science - Agriculture
NONG LAM HO CHI MINH CITY UNIVERISTY
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