Summary
Overview
Work History
Education
Skills
personal information
Accomplishments
hobbies and interests
Certification
Languages
References
Timeline
Generic
NG JIAN WEI

NG JIAN WEI

Summary

Dedicated branding and marketing professional with over 8 years of experience. Detail-oriented and dependable in executing various marketing plans, garnering leads and increasing brand awareness, while constantly exceeding expectations. Extensive knowledge of Regional Marketing in Southeast Asia and B2B marketing in a wide range of industries.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior/Regional Marketing Specialist

Epson Singapore Pte Ltd
04.2017 - 01.2024
  • Planning and executing of 360-degree regional integrated marketing and branding campaigns across all touch points
  • Managing B2B and B2C Branding across Southeast Asia regional sales companies by being the custodian for brand logo and guidelines/playbook
  • Experienced in managing B2B products (Business Inkjet Printers, Large Format Printers, Scanners Industrial Inkjet, Label Printers, Robotics)
  • Working closely with business units to plan and roll out all kinds of marketing collaterals such as brochures, campaign toolkits, sales/sample kits, graphics assets, social media content and thought leadership articles; as well as various video assets such as marketing videos, case study videos and webinar content to drive Go-To-Market plans across the SEA region
  • Experienced in marketing B2C products (Orient watch, Scanners, Handheld Label Printers), working directly with HQ and local partners and distributors to roll out POSM and marketing video content, managing B2B channel portal assets management and setup accounts for distributors
  • Responsible for managing PR communications for Orient watch and invite key media publications for media caravan by working together with regional PR agency
  • End-to-end execution of regional and local tradeshows, events, seminars, activation, and channel partner incentive trip from conceptualization to post mortem reporting of key matrices
  • Key driver for the setup of the regional industrial solution centre for large format printers, working with agency to design the product showcase buildup and curate print samples with renowned fashion designers and production houses
  • Working closely with various internal departments such as the Social Media, Digital/Web/e-Commerce and PR team to formulate 360 integrated marketing plans and curate Pardot/Salesforce Content Marketing strategy to drive Marketing Qualified Leads for the business unit and inside sales team
  • Close collaboration with Epson Japan HQ and WWF/Earth Hour team to plan and roll out Global Earth Hour 2024 activation as part of the on-going sustainability campaign
  • Working closely with external agencies of all sizes for branding, creatives, video production, digital marketing, social media, PR, events and trade magazine publishers to deliver the 360-marketing mix
  • Managing and handling marketing A&P budgets.

Digital Marketing Assistant, Web Management (Temp Staff)

Epson Singapore Pte Ltd
09.2016 - 03.2017
  • Ensure timely implementation and execution of the new Epson SEA regional website and successfully migrated from all content from old backend system (TeamSite) to the new platform (Hybris)
  • Day-to-day website management and content uploading
  • Improve user interface and experience on the Epson website
  • Rectification of website broken links
  • Worked with external agency to implement product catalogues on a customized mobile app.

Digital Marketing Assistant

Gardens with Purpose Pte Ltd
07.2015 - 09.2016
  • Manage social media post for the Facebook page via Facebook Ads Manager
  • Create content and send out EDM to database and course participants
  • Manage Google AdWords for basic GDN marketing and simple SEM
  • Assist the lead trainer in conducting workshops
  • Conduct terrarium and vegetable growing classes on behalf of the lead trainer
  • Responsible for other ad hoc duties such as deliver and assemble products and assist with after sales customer service.

Education

Bachelor of Science - Business Management

University of Birmingham (SIM)
Singapore
11.2015

Diploma - Management Studies

Singapore Institute of Management
Singapore
05.2013

Skills

  • Marketing 360
  • Branding & Communications
  • Product Launches
  • Sustainability Marketing
  • Content Marketing
  • Salesforce Marketing Automation
  • Pardot eDM Marketing
  • Events Management & Activation
  • Video/Webinar Production
  • Social Media Marketing
  • Vendor, Agency and Stakeholder management
  • Microsoft Office 365
  • SAP/Ariba/DocuSign/SharePoint
  • Hybris/WordPress Website management
  • C programming
  • Fluent in English and Mandarin (Speak and Write)

personal information

  • Date of Birth: 02/02/90
  • Gender: Male
  • Nationality: Singaporean
  • Marital Status: Married

Accomplishments

  • Outstanding Serviceman of the Month - Republic of Singapore Air Force (Aug 2010)
  • NS Excellence award for annual In-Camp Training - 2019, 2022, 2023

hobbies and interests

  • Cycling
  • Lego
  • Watch Movies
  • Aquarium

Certification

Class 3 Driving License

Languages

English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)

References

References available upon request.

Timeline

Senior/Regional Marketing Specialist

Epson Singapore Pte Ltd
04.2017 - 01.2024

Digital Marketing Assistant, Web Management (Temp Staff)

Epson Singapore Pte Ltd
09.2016 - 03.2017

Digital Marketing Assistant

Gardens with Purpose Pte Ltd
07.2015 - 09.2016

Bachelor of Science - Business Management

University of Birmingham (SIM)

Diploma - Management Studies

Singapore Institute of Management

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