NESTOR SIA YI HUI
Senior Sales Manager
West
Summary
Results-driven sales performer with a proven track record of success in acquiring new customers, driving revenue growth, and cultivating strong account relationships. Constantly staying ahead of the competition by monitoring market conditions and conducting thorough competitor research to ensure adaptability and success in dynamic environments. Highly skilled in persuasive negotiation and effective program management, with over 8 years of experience in Account Management, Hospitality, and Banking.
Overview
15
15
years of professional experience
2
2
Languages
Work History
Senior Sales Manager
Frasers Hospitality
05.2024 - Current
- Proactive & Reactive Sales
- Top in Sales for FY23/24, 94 New Accounts FY23/24
- Top Group Production FY 23/24
- Portfolio FY22/23 vs FY23/24 Increase in 54% Total Room Nights Production, 41% Total Room Revenue
- Portfolio of Corporate Business Travel & Leisure Agent Travel holding over 400 Accounts
- First Corporate series group in the Hotel for FY23/24 & FY24/25
- Brought in volume RFP accounts base on ongoing relationship
- Increase MICE revenue 40% FY22/23 vs FY23/24
- STR Report & Asset Report trained, reports to be completed on a Monthly basis
- Led market entry initiatives through detailed competitor analysis and tailored strategies.
- Partnered with marketing teams to design focused campaigns that enhanced qualified leads and sales.
- Website : www.frasershospitality.com/en/singapore/capri-by-fraser-china-square
Sales Manager
Frasers Hospitality
04.2023 - 05.2024
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success
- Developed comprehensive product knowledge, enabling tailored solutions for clients specific needs.
- Attended industry events and conventions to expand sales opportunities.
- Developed competitive analysis framework, enabling proactive adjustments to sales tactics and strategies.
Sales Manager
PARKROYAL COLLECTION Marina Bay
07.2022 - 04.2023
- Company Overview: Corporate Account Manager for - US Portfolio, Europe Portfolio; moved Portfolio as I was recognised to penetrate previous portfolio excellently with 3
- Generated an increase of 50% room nights against previous month(June 22) upon joining, and an upscale increase of 300% in room nights on the next month(August 22), while maintaining the amount consistently on the following months
- Exceeded Group target monthly with November 2022 by 150% against Budget
- Continuously grew the Average Daily Rate(ADR) of my portfolio by 15% over budget monthly
- Secured new Key Accounts for each Portfolio & reactivated Dormant Accounts to achieve individual Portfolio target
- Working together closely with the team, exceeded Y2022 Budget by over 200%
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Strengthened client loyalty through proactive service and diligent follow-up efforts.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Website: https://www.panpacific.com/en/hotels-and-resorts/pr-collection-marinabay.html
lyf Sales Lead(Ascott Sales Manager)
Ascott Limited Singapore
10.2021 - 07.2022
- Company Overview: Cluster Room Sales role with an overall of 13 properties, assigned to cluster lyf properties(3 in total)
- Website: https://www.discoverasr.com/en
- POP team for lyf Farrer Park & lyf one-north
- Property Champion of lyf one-north and achieved ADR increased for lyf cluster YTD by 50% and forecast for 70% by end of Y2022
- Achieving and exceed property budget Month on Month by at least 20% and an overall $500,000 above Y2022 budget as of June 2022
- Skilled in converting cold leads and bringing in RFP
- Brought on Canon RFP for lyf one-north after it was rejected on Y2021
- Portfolio includes Corporate, MICE, TA & POA
- Proficient in managing Client expectations while ensuring relationship is cordial
- Proficient in handling Group requests(Corporate & Leisure) and running of the event
Senior Business Development Manager
Standard Chartered Bank
10.2018 - 04.2021
- Company Overview: Proactive role for acquiring clients through self sourcing & referrals from brokerage to deposit into the bank
- Website: https://www.sc.com/en
- Top in overall AUM for Onshore Acquisition for the year of 2019 with a total of SGD119 Million assets deposited
- Top case count in Q2 2019 with an overall top case count of 264 for FY2019
- Zero error rate & zero complain rate
- Proficient in the usage of Microsoft software for computing and compiling reports
- Cross-selling of Wealth products including Bank Insurance
- Mentoring new hires on how to achieve their sales target
Corporate Room Sales Account Manager
M Hotel Singapore
05.2018 - 10.2018
- Company Overview: Industry of Accounts held include banking, oil & gas, advertising & media with contacts to C levels Executives
- Website: https://www.millenniumhotels.com/en/singapore/m-hotel-singapore/
- Acquisition of an overseas Bank account that was not achievable for 2 years prior
- Top in room sales for the month of June
- Proficient in the usage of Microsoft software for computing and compiling reports
- Industry of Accounts held include banking, oil & gas, advertising & media with contacts to C levels Executives
- Website: https://www.millenniumhotels.com/en/singapore/m-hotel-singapore/
W Insider(Brand Experience Manager)
W Singapore - Sentosa Cove
06.2016 - 05.2016
- Company Overview: Brand Ambassador and sole Brand Differentiator, the face of the hotel
- Website: https://www.youtube.com/watch?v=WqkGM7nK9B0
- Checking In and Out (Front Desk adept) and Duty Manager trained including handling guest complaints and providing service recovery
- Collaborating with the F&B and Marketing team to ensure amenities and events are always up to date and satisfactory to guests
- VIP personal care - In charge of creating the best experience for all VIP guests throughout their stay (Upselling VIPs to speciality suites)
- Upselling monthly and enrolling guests to loyalty programme
- Email Correspondences - In charge of prearrival communication with all guests to cater to all their special requests
- Cool Hunting - Doing a PR/newsletter monthly on the latest place and events happening in Singapore with a personal touch
- Connecting with influencers and business owners in Singapore to give guests a different personalised service
- Increasing score rating from TripAdvisor and internal Guest Satisfaction Survey(NPS)
- Brought forth ideas for the changing hospitality market trend for W Singapore on the year 2017 by implementing new activities and amenities through collaboration with the Marketing team
- Training and ensuring new talents are capable of providing special personalised service
- Brand Ambassador and sole Brand Differentiator, the face of the hotel
- Website: https://www.youtube.com/watch?v=WqkGM7nK9B0
Residential Concierge
W Singapore - Sentosa Cove
06.2015 - 05.2016
- Company Overview: 248 Units Residential incorporation with W Singapore
- Website: N/A
- Weekly Maintenance report
- Quarterly newsletter and promotions of events from the hotel
- Ensure monthly residential hotel spending target is met
- Events planning for connecting with residences
- 248 Units Residential incorporation with W Singapore
- Website: N/A
Sales Executive
Domatrix Pte Ltd
11.2014 - 05.2015
- Company Overview: A SME specialised in selling training courses
- Website: N/A
- Corporate selling of courses, telemarketing and building close relationship with clients
- Connecting with C level Executives from mainly SMEs
- A SME specialised in selling training courses
- Website: N/A
Property Agent
Dennis Wee Group (Now PropNex)
07.2014 - 11.2014
- Company Overview: Website: https://www.propnex.com/
- General prospecting, telemarketing and hunting skills
- Dealing with common rejections
- Website: https://www.propnex.com/
Leasing Intern
Savills Singapore
02.2010 - 08.2010
- Company Overview: Website: http://www.savills.com.sg/
- Tasked to Leasing Account Managers to conduct site and connect with potential prospect
- Checking and ensuring unit is of great shape before site inspection
- Handling of site for passing of keys
- Website: http://www.savills.com.sg/
Education
Real Estate Business -
Ngee Ann Polytechnic
Skills
Sales tracking
Business growth and retention
Performance tracking and evaluations
Brand-building strategies
Business development
Pipeline management
Negotiation expertise
Sales presentations
Service upselling
Profitability optimization
Contract negotiations
Account development
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved Y2019 Top in Sales (Onshore Priority Client Acquisition Banking) in Standard Chartered Bank.
- Achieved Y2022 Hotel's Budget over 200% through effective teamwork at PARKROYAL Collection Marina Bay Hotel.
- Achieved Y2024 Top in sales & new accounts through effectively analyzing of portfolio and strategy at Frasers Hospitality.
Timeline
Senior Sales Manager
Frasers Hospitality
05.2024 - Current
Sales Manager
Frasers Hospitality
04.2023 - 05.2024
Sales Manager
PARKROYAL COLLECTION Marina Bay
07.2022 - 04.2023
lyf Sales Lead(Ascott Sales Manager)
Ascott Limited Singapore
10.2021 - 07.2022
Senior Business Development Manager
Standard Chartered Bank
10.2018 - 04.2021
Corporate Room Sales Account Manager
M Hotel Singapore
05.2018 - 10.2018
W Insider(Brand Experience Manager)
W Singapore - Sentosa Cove
06.2016 - 05.2016
Residential Concierge
W Singapore - Sentosa Cove
06.2015 - 05.2016
Sales Executive
Domatrix Pte Ltd
11.2014 - 05.2015
Property Agent
Dennis Wee Group (Now PropNex)
07.2014 - 11.2014
Leasing Intern
Savills Singapore
02.2010 - 08.2010
Real Estate Business -
Ngee Ann Polytechnic
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