Nessi Nasrudin
Summary
Communications Manager with excellent interpersonal and management skills. Skilled project manager executes journalist programmes and strengthens media relations. Offering regional experience and deep understanding of other cultures.
Overview
12
12
years of professional experience
Work History
Communications Manager
Singapore International Foundation
10.2015 - Current
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Increased media coverage for company announcements through targeted press release distribution.
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Developed and promoted corporate brand, images and identity to media and public.
- Wrote engaging and successful press releases to control information and public opinion.
- Drafted speeches for company executives and advised on media talking points.
- Conducted media training for company executives and business leaders.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Created and implemented systems and processes for monitoring media coverage.
- Conducted thorough market research to identify target audiences and develop tailored messages.
- Trained junior team members in best practices for public relations and corporate communications, increasing overall department effectiveness.
- Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
- Evaluated program effectiveness to determine return on investment.
Senior PR Manager
Flame Communications
04.2013 - 09.2015
- Increased brand visibility by implementing strategic PR campaigns and engaging with key media outlets.
- Developed and maintained strong relationships with media professionals in Singapore, securing valuable coverage for clients.
- Managed crisis communications effectively, mitigating potential negative impacts on the clients' reputations.
PR Manager
Flame Communications
04.2012 - 10.2013
- Enhanced corporate image through expertly crafted messaging and brand positioning strategies.
- Cultivated positive working relationships with journalists, resulting in increased coverage opportunities for clients.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
Marketing and Communications Assistant
RSH (Singapore) Pte Ltd
01.2012 - 04.2012
- Supported marketing team with media coverage reports and event logistics
Education
Bachelor of Arts - Asian Studies
University of Western Australia
Australia08.2011
Diploma - Mass Communication
Ngee Ann Polytechnic
Singapore06.2007
Skills
- Project Management
- Public Relations
- Press Release Writing
- Media Relations
- Speech Writing
- Marketing Collateral Development
- Video Content Production
Languages
Malay
Bilingual or Proficient (C2)
Timeline
Communications Manager
Singapore International Foundation
10.2015 - Current
Senior PR Manager
Flame Communications
04.2013 - 09.2015
PR Manager
Flame Communications
04.2012 - 10.2013
Marketing and Communications Assistant
RSH (Singapore) Pte Ltd
01.2012 - 04.2012
Bachelor of Arts - Asian Studies
University of Western Australia
Diploma - Mass Communication
Ngee Ann Polytechnic
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