Neethu Meena Babu
Singapore
Summary
Dynamic, data-driven Sales Planning & Operations leader with a proven track record of steering cross-functional teams toward business growth and operational excellence across the APJC region. Expertise in designing and executing go-to-market strategies, optimizing pipeline health, and enhancing sales efficiency to drive results. Proficient in pricing strategies, end-to-end quoting processes, and operational enablement for complex solutions, complemented by a solid background in developing actionable business cases and supporting transformation initiatives. Recognized for fostering collaboration with Executive Leadership, Sales, Finance, and key stakeholders to align strategy with execution, ensuring organizational goals are met while maintaining a comprehensive understanding of the product portfolio.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Lead- APJC Pricing and Strategy
Cisco Systems (USA) Pte Ltd
Singapore
01.2021 - Current
- Lead business operations for APJC SMB and Commercial Mid-Market, designing and executing product pricing, promotions, and GTM strategies that enable growth and efficiency for no touch sales motion via Partner Deal Express.
- Led the development and execution of the Scale Promotion Guide for APJC, providing sales teams and partners with a structured framework to drive adoption of key offers and initiatives across the region.
- Deliver comprehensive business and financial analysis—leveraging bookings, pipeline, and product-specific data—to inform business accountability, risk management, and strategic decision-making.
- Collaborated with global and regional teams to drive key go-to-market initiatives and programs aimed at accelerating sales performance.
- Collaborate extensively with Sales, Finance, Operations, Product, Marketing, and Distribution to drive cross-functional alignment and operational effectiveness.
- Support funnel optimization efforts in CCW Sharkpool, focusing on data analysis and process improvements to enhance pipeline visibility, conversion rates, and sales team effectiveness.
- Enable sales teams through end-to-end quoting and order management, ensuring efficient, accurate, and scalable sales processes.
- Build and present executive-level business cases and recommendations, framing opportunities and risks for leadership decision-making.
- Enhance sales efficiency and productivity by championing analytics automation, process improvement, and adoption of sales tools.
- Maintained in-depth understanding of portfolio to facilitate effective go-to-market execution and pricing decisions.
Program Manager
Cisco Systems (USA) Pte Ltd
Singapore
12.2019 - 12.2020
- Developed and launched small business product offerings, collaborating with global stakeholders to drive innovation and competitiveness.
- Managed pricing constructs and operational processes for run-rate business, including Promotion Council, Fast Track, and promotion code management.
- Conducted detailed competitive, pricing, and margin analysis to inform product positioning and business planning.
- Supported end-to-end quoting and process governance, ensuring operational rigor and business impact.
Senior Business Analyst
Cisco Systems (USA) Pte Ltd
Singapore
07.2015 - 11.2019
- Drove business intelligence, partner analytics, and revenue growth for the APJC Distribution BI & Operations team.
- Automated complex data analytics, delivering insights that enabled data-driven program design and sales performance improvement.
- Engaged with Supply Chain, Marketing, Partners, and CX teams to facilitate business objectives and operational alignment.
- Led E2E B2B engagements with Distributors, driving operational efficiency and collaboration.
Technology Analyst
Infosys Limited
Singapore/India
06.2009 - 02.2014
- Managed multiple roles including development, network testing, infrastructure design, and analysis for large-scale banking and telecommunication projects.
Education
Bachelor of Technology -
Computer Science And Engineering
01-2009
Skills
- Sales Planning & Operational Leadership
- Strategic & Data-Driven Analysis
- Pipeline Health: Analysis & Optimization
- GTM Program Design & Execution
- Pricing & Portfolio Knowledge
- Executive Reviews
- Cross-Functional Collaboration
- Business Case Development & Transformation Initiatives
- Sales Efficiency, Tools & Analytics
- End-to-End Quoting & Order Management
Certification
- Project Leadership (2023)
- Project Management 360 (2024)
- Business Management Essentials (2025)
- AI for Digital Transformation (2025)
- Designing and Building AI Solutions (2026)
Timeline
Lead- APJC Pricing and Strategy
Cisco Systems (USA) Pte Ltd
01.2021 - Current
Program Manager
Cisco Systems (USA) Pte Ltd
12.2019 - 12.2020
Senior Business Analyst
Cisco Systems (USA) Pte Ltd
07.2015 - 11.2019
Technology Analyst
Infosys Limited
06.2009 - 02.2014
Bachelor of Technology -
Computer Science And Engineering