Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Nazzura Johari

Nazzura Johari

Singapore

Summary

Analytical marketing professional with 5+ years of experience leveraging data, measurement frameworks, and advanced analytics to deliver actionable insights and optimise marketing performance across Southeast Asia. Proven ability to translate complex datasets into strategic recommendations, consult with stakeholders on data-driven solutions, and drive business growth through targeted media, attribution modeling and experimentation.

Overview

8
8
years of professional experience
3
3
Languages

Work History

Assistant Marketing Manager, Media

Grab Malaysia
07.2022 - 06.2025
  • Owned performance measurement for multi-market digital campaigns (GrabFood, GrabMart, Dine Out and PayLater verticals), managing quarterly media budgets of USD $700K-$1M and optimizing spend through continuous attribution analysis and marketing performance tracking.
  • Applied advanced audience segmentation and funnel analytics to revamp targeting strategies, re-engaging churned users and improving efficiency – resulting in a +5% uplift in monthly engaged users from platform churners within four months.
  • Partnered with cross-functional stakeholders (Regional Marketing, Product, Tech, Data Science) to align media media objectives with business goals, ensuring DTU and MTU growth targets were exceeded (15% EU and 18.5% TU YoY growth).
  • Designed and implemented custom measurement frameworks for key campaigns, tracking incremental lift, conversion rates, and ROI across digital channels.
  • Developed data-driven narratives and presentations for leadership and commercial teams, translating complex analytics into actionable recommendations for both marketing and product teams.
  • Collaborated directly with platform partners (Meta, Google, TikTok) and agencies to test emerging ad formats, experiment with creative optimizations, and adopt best-in-class measurement practices.
  • Delivered post-campaign insight reports to inform future media planning, using findings to refine targeting models and creative strategies across Southeast Asia markets.
  • Contact: Debojyoti Sanyal, Marketing Head - Media - +60 10-432 4152

Assistant Marketing Manager

Food Market Hub
10.2021 - 07.2022
  • Led B2B growth marketing strategy for a SaaS platform serving the F&B supply chain, overseeing a team of 6 marketers and managing multi-channel performance campaigns across Southeast Asia.
  • Delivered data-backed recommendations to internal and external stakeholders, translating analytics into strategies that supported both revenue growth and customer retention.
  • Partnered with the CMO to develop market sizing analyses and growth forecasts, using competitive intelligence and historical data to prioritize expansion opportunities.
  • Coordinated with external vendors and internal stakeholders to ensure strategies were grounded in measurable business outcomes with clear KPIs, performance tracking, and post-campaign analysis.
  • Contact: Rebecca Lee, Marketing Head - +60126650265

Senior Growth Marketing Executive

Supahands
03.2019 - 02.2021
  • Designed and executed multi-channel B2B and B2C lead generation campaigns, using analytics to refine targeting and messaging.
  • Promoted to Senior role in under two years due to strong results in driving qualified leads and measurable revenue impact.

Digital Marketing Analyst

Naluri
03.2019 - 01.2021
  • Designed and maintained real-time dashboards in PowerBI to track KPIs, marketing funnel performance, and user acquisition trends for management and cross-functional teams.
  • Led A/B testing and experimentation on creatives, landing pages, and audience targeting to improve conversion rates by identifying statistical significant drivers of engagement.
  • Collaborated with product and engineering teams to integrate first-party user data into marketing analytics workflows, enabling richer segmentation and personalization.

Pupil-in-Chambers

Skrine
10.2017 - 07.2018

Education

LLB Law - Second Upper Class Honours

King's College London
05.2016

Skills

  • PowerBI

  • Segment/CDP

  • TikTok Ads

  • Google Ads

  • Programmatic Ads

  • Facebook Ads

  • Appsflyer

  • CSS

  • LinkedIn Ads

  • Smartlyio

  • GrabAds

  • Media Planning

  • Reporting/Analytics

  • Artificial Intelligence

Interests

Journaling, Reading, Different Cultures

Timeline

Assistant Marketing Manager, Media

Grab Malaysia
07.2022 - 06.2025

Assistant Marketing Manager

Food Market Hub
10.2021 - 07.2022

Senior Growth Marketing Executive

Supahands
03.2019 - 02.2021

Digital Marketing Analyst

Naluri
03.2019 - 01.2021

Pupil-in-Chambers

Skrine
10.2017 - 07.2018

LLB Law - Second Upper Class Honours

King's College London

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