NAVNEET ANAND SUNU
Commercial Leader | General Manager – Sales & Marketing
Singapore
Summary
Dynamic Senior Commercial Leader with over 17 years of expertise in driving sales growth, market expansion, and operational excellence across B2B, B2C, and export channels. Possesses a robust background in Sales and Marketing leadership, Go-To-Market strategy, distribution management, product lifecycle management, and key account development. Proven track record of P&L ownership and team leadership consistently delivering double-digit growth in Singapore and emerging ASEAN markets. Strong functional knowledge in Supply Chain Management and CRM systems enhances the ability to execute strategic initiatives effectively.
Overview
4
4
Languages
18
18
years of professional experience
2
2
Certificates
Work History
Commercial Leader – Consumer Channel & Exports (Emerging ASEAN)
Signify Singapore Pte. Ltd.
11.2016 - Current
- Overall responsibility for Consumer business in Singapore and Export markets including Cambodia, Myanmar, and Brunei, managing annual sales of approximately EUR 10 million.
- Full ownership of P&L, including Sales, IGM, Sellex, and overall market performance.
- Defined and executed Go-To-Market strategies for each channel based on local market dynamics.
- Led sales and marketing strategy, including ATL and BTL activations, to build brand presence in emerging HPLS markets.
- Established and managed B2B and B2C channels including distributors, business partners, and value-added partners.
- Built and led dedicated sales teams for each channel, focusing on capability development and performance management.
- Managed quarterly demand forecasting and inventory planning to ensure high service levels while maintaining inventory within targets.
- Defined product strategies based on in-depth competition analysis and local market requirements.
- Built and maintained strong relationships with key B2B stakeholders including end users, contractors, consultants, and architects.
Area Sales Manager
Philips Lighting India Ltd.
04.2014 - 10.2016
- Delivered consistent monthly sales and OIT targets across Karnataka, Andhra Pradesh, Telangana, Kerala, and Tamil Nadu (South).
- Successfully established Professional channel distribution across Karnataka, Andhra Pradesh, and Telangana, delivering EUR 7 million in H2 2016 and achieving 127% of Operating Plan.
- Led marketing activities for the Professional Lighting B2B segment, including planning and execution of MARCOM programs.
- Played a key role in winning India’s largest TLED order (100,000 units) from Texpreneurs Forum through strong cross-functional collaboration.
- Developed pricing strategies and new ways of working in the B2G segment, winning major Solar Streetlight and Highmast projects in Kerala worth EUR 1 million and LED Streetlight projects in Tamil Nadu worth EUR 500K.
- Developed and trained solution partners to deliver end-to-end SITC projects, winning projects worth EUR 320K from nodal agencies.
- Strengthened SFDC-based opportunity management, contributing to renovation projects worth EUR 4 million across multiple industry segments.
Regional Key Account Manager – Industry Segment
Philips Lighting India Limited
12.2012 - 03.2014
- Managed strategic key accounts across Logistics, Automobile, FMCG, Pharma, Steel, Power, and Government sectors.
- Built senior-level customer relationships, resulting in breakthrough orders worth EUR 1.5 million.
- Key customers included Hyundai, Ford, Michelin, Toyota, ITC, JSW, Tata Steel, NPCIL, and ISRO.
Lighting Engineer – Professional Segment
Philips Lighting India Limited
06.2008 - 11.2012
- Responsible for B2B professional lighting sales and channel development across Bangalore, Chennai, and Coimbatore.
- Built distributor, consultant, and contractor networks to support regional growth.
Education
MBA - Marketing & Systems
Amrita School of Business
B.Tech - Electronics & Communication Engineering
Amrita Institute of Technology & Science
Skills
SAP PR4 expertise
Proficient in Salesforce CRM
Power BI proficiency
Distribution Management Systems
Sales forecasting
Strategic Thinking
Stakeholder relationship management
Effective negotiation skills
Timeline
SMU Strategic Leader in AI & ML
03-2026
IEdge+ People Manager Enablement Program
08-2025
Commercial Leader – Consumer Channel & Exports (Emerging ASEAN)
Signify Singapore Pte. Ltd.
11.2016 - Current
Area Sales Manager
Philips Lighting India Ltd.
04.2014 - 10.2016
Regional Key Account Manager – Industry Segment
Philips Lighting India Limited
12.2012 - 03.2014
Lighting Engineer – Professional Segment
Philips Lighting India Limited
06.2008 - 11.2012
B.Tech - Electronics & Communication Engineering
Amrita Institute of Technology & Science
MBA - Marketing & Systems
Amrita School of Business
Certification
SMU Strategic Leader in AI & ML
Awards Recognition
- Passion for Results Award, 2024
- Best Consumer Channel, 2022-01-01
- Leadership Resilience Award, 2021
- Best Performing Consumer Channel, 2021
- Performance Plus Awards, 2016
- Performance Plus Awards, 2013
- H1 Awards for Excellence, 2015
- Best Performance Award, 2012
- Outstanding Performance Recognition, 2011
Accomplishments
· Positioned Singapore as ASEAN’s #1 Connected Lighting market by leading Philips Hue & Wiz GTM strategy, scaling the connected portfolio to SGD 3.7M (+39% growth).
· Scaled export business across Cambodia, Myanmar, and Brunei to SGD 4M annual revenue (16X growth) by executing market-specific GTM strategies, expanding channel contribution by 24%, and onboarding 21 partners.
· Led cross-functional marketing and product teams to launch new products in growth categories, including Smart Lighting, generating SGD 1M incremental revenue in FY2025 and achieving 25% revenue growth from new product introductions.
· Best Channel Award (2024 & 2022): Recognized for delivering consistent business performance through resilient team leadership.
· Leadership Resilience Award (2021): Honored for leading teams and sustaining business continuity during the COVID-19 period.
· Performance Plus Award (2013): Selected as one of only 6 national award winners from a cohort of 700+ professionals, recognized for exceptional individual performance and measurable contribution to enterprise-level business outcomes.
· Elected as President of Business School Core Committee: Top 10 elected from a batch of 120 students.
Personal Information
Date of Birth: 9 October 1984