Natcha Kongsomboon
Singapore
Summary
Digital Marketing Regional Manager with over 11 years of extensive expertise in strategising and implementing comprehensive marketing strategies across diverse ecosystems, including paid advertising and content marketing. Demonstrates proficiency in data analytics and performance marketing.
Overview
11
11
years of professional experience
Work History
Digital Marketing Regional Manager
Canon Singapore Pte Ltd
09.2023 - Current
- Strategise and implement end-to-end, full funnel marketing strategy, involving different marketing ecosystems such as, but not limited to Paid Advertising, Content Marketing, and SEM/SEO.
- Define business and marketing objectives, establishing KPIs and measurement strategies.
- Implement data tracking and analysis methodologies, including designing tailored analytical tools.
- Develop digital marketing framework and strategy from scratch for regional implementation.
- Establish operating model and define scope of work between regional headquarters, subsidiaries, and different business units.
- Design and implement operational workflows both within team and between team and different business units for various marketing activities such as SEO, Social media marketing, Content population.
- Lead team through agency pitching, evaluation, and operation kickoff.
- Manage own media such as website, blog, social media.
- Manage the subsidiaries across APAC and agencies.
Digital Marketing Deputy Manager
Misumi (Thailand) Co., Ltd
11.2017 - 07.2023
- Strategise and implement end to end, full funnel marketing strategy for different objectives - E.G., Sales, Lead generation, Brand awareness, Mobile App marketing, Online to Offline.
- Manage large advertising accounts E.G., Google Search Ads, Display, Facebook - optimising inflow, conversions, RO, ROAS.
- Manage PR channels and other marketing operations - E.G., SEO, Marcom, Creative content creation (Paper, VDO, Digital media), Line OA.
- Employ 3rd party tools to engage with users, enhance UX and journey on each platform to meet different business objectives - E.G., Mobile app, Desktop & Mobile site.
- Utilise analytical tools (E.G., Google Analytics, Adobe Analytics) and market research to analyse customer behaviour and situations and plan further.
- Cross-department collaboration, as well as with other stakeholders to ensure smooth operation and strategic improvement.
- Manage and supervise team, media agencies and other outsourced vendors to drive outcome goals.
- Collaborate with and support oversea subsidiaries.
- Budget management.
Online Specialist
Google – outsource from Teledirect Telecommerce Sdn Bhd. (TDCX)
03.2016 - 07.2017
- Supporting accounts of all ad types such as Search, Display, App, and other related tool such as Google Analytics, Merchant centre.
- Managing and optimising clients' accounts, including other related technical issues & errors, ads policies.
- Advertising strategising.
- Coordinating between Google departments, as well as between the clients and other departments when deemed necessary.
Customer Care Specialist
Xerox Malaysia
01.2015 - 02.2016
- Handling customer's problems regarding to software and hardware issue.
- Walking them through the products.
- Coordinating between internal departments, as well as between customers and other internal departments.
- Assisting, training newcomers.
Sales-coordinator
NMB Minebea-Thai (Now known as Minebea Mitsumi)
10.2014 - 01.2015
- Taking care of the established business, coordinating between the customer and the factories as well as other departments.
- Conducting meetings weekly (or as required) to negotiate and plan for future productions.
- Handling sale forecasts, shipping instructions.
- Managing sales orders and expenses.
- Customer service.
Education
Bachelor's degree - Liberal Arts – British and American Studies
Thammasat University
01.2014
Highschool Diploma - undefined
Niva International School
01.2009
Skills
- Paid Advertising
- Performance Marketing
- Content Marketing
- Data Analytics
- Google Analytics
- Adobe Analytics
- Firebase
- SEO
- Marcom
- UX/UI
- Website/App management
- Agency/Team leading
- CRM/CDP
Languages
English
Bilingual or Proficient (C2)
Thai
Bilingual or Proficient (C2)
Japanese
Elementary (A2)
Timeline
Digital Marketing Regional Manager
Canon Singapore Pte Ltd
09.2023 - Current
Digital Marketing Deputy Manager
Misumi (Thailand) Co., Ltd
11.2017 - 07.2023
Online Specialist
Google – outsource from Teledirect Telecommerce Sdn Bhd. (TDCX)
03.2016 - 07.2017
Customer Care Specialist
Xerox Malaysia
01.2015 - 02.2016
Sales-coordinator
NMB Minebea-Thai (Now known as Minebea Mitsumi)
10.2014 - 01.2015
Highschool Diploma - undefined
Niva International School
Bachelor's degree - Liberal Arts – British and American Studies
Thammasat University
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