Responsibilities: Conducted product trainings to prepare the retail teams for local (x2), regional (x1), and international (x2) events
Attended more than 30 VIP client appointments as the product expert and shared product knowledge with VIP clients on both HJ and Timepieces
Conducted regular trainings on HJ and Timepieces in the boutiques on novelties (new launches) and refreshed assortments for successful launches
Conducted adhoc one-on-one sessions with Sales Associates to develop the daily business and unique client opportunities
Partnered with the Training Manager to develop long-term training plans to grow the HJ and Timepieces categories in SEA
Supported the daily business by getting the right stock at the right place in a timely and agile manner, notably thanks to a close collaboration with regional team and understanding local markets’ needs
Created actionable and business-savvy reports to foster a better understanding of our HJ business, specific market needs and competitors’ landscape, and be on the look-out for new topics and analyses.
Merchandising Senior Analyst
Tiffany & Co.
06.2017 - 12.2020
Responsibilities: Partnered with HQ to refine assortment strategies for the region (21 stores), reflecting product sales trends and market dynamics
Managed and monitored stock levels for successful launches of new collections such as Paper Flowers, Tiffany True, and Home & Accessories in the region
Developed communications, merchandise analysis, selection of products, and supported with display of merchandise for local selling events, and regional events including the 2018, 2019 Regional HJ events
Regularly revised merchandise floorplans and assisted with merchandise display changes for 21 stores to accommodate new collection launches, market trends, and seasonal campaigns
Supported the opening/relocation of 7 permanent stores (including the Sydney flagship) and 2 pop-ups in the region by planning assortment and merchandise layout
Developed reports and monitored sales for overall market sales, key categories, and new launches.
Merchandise Operations Executive
Tiffany & Co.
05.2016 - 06.2017
Responsibilities: Managed and monitored stock levels within the 5 stores in Singapore to support sales and changes in demand
Regularly performed store visits and ad-hoc sessions to discuss business trends and merchandising needs with store leadership teams.
Marketing Assistant
Tiffany & Co.
12.2015 - 05.2016
Responsibilities: Managed the client database for Singapore and supported client outreach/gifting based on client segmentation
Coordinated activities between NY HQ team, production companies, vendors, and local teams for in-store activations
Assisted the PR Manager in media monitoring and tracking of ROI.
Co-Founder
Life Extension WorldWide Pte. Ltd.
02.2012 - 03.2015
Responsibilities: Developed promotional mechanics and execution for online and offline marketing campaigns
Oversaw the distribution and content creation of newsletters and product information sheets to customers
Developed pricing strategies for new products
Liaised with landlords and vendors to support daily operational needs.
Education
Bachelor in Business Management (BBM) - Marketing, Corporate Communications
<ul>
<li>Facilitated <strong>Agile ceremonies</strong> (Daily Stand-ups, Sprint Planning, Sprint Reviews, Retrospectives) to ensure seamless collaboration, and drive continuous improvement.</li>
<li>Fostered a collaborative and <strong>self-organizing team</strong> environment by facilitating problem-solving and decision-making discussions.</li>
<li>Proactively identified and <strong>resolved impediments</strong> to maintain sprint flow, and <strong>maximize team efficiency</strong>.</li>
<li>Managed <strong>product backlog refinement</strong>, working closely with Product Owners and stakeholders to ensure prioritized and well-defined user stories.</li>
<li>Monitored and reported <strong>Agile metrics</strong> such as velocity, burndown charts, and cycle time to assess team performance and drive process enhancements.</li>
<li>Owned release management, coordinating between developers, testers, and business stakeholders to ensure timely, high-quality deliveries.</li>
<li>Worked closely with cross-functional teams to resolve dependencies and ensure timely releases, resulting in a <strong>50% increase in positive stakeholder feedback, and a 20% reduction in customer complaints.</strong></li>
<li>Mentored beginners on Agile best practices, contributing to a high-performing team culture.</li>
<li>Performed functional, UI, regression, smoke, performance, load, security, compatibility, and usability testing, and <strong>delivered quality software</strong> to customers.</li>
<li>Handled customer-reported issues related to live applications, ensuring prompt resolution, and <strong>minimizing downtime</strong>.</li>
<li>Requirement gathering, documentation, communication, team building, quality control.</li>
</ul> at Mahindra Last Mile Mobility Ltd.<ul>
<li>Facilitated <strong>Agile ceremonies</strong> (Daily Stand-ups, Sprint Planning, Sprint Reviews, Retrospectives) to ensure seamless collaboration, and drive continuous improvement.</li>
<li>Fostered a collaborative and <strong>self-organizing team</strong> environment by facilitating problem-solving and decision-making discussions.</li>
<li>Proactively identified and <strong>resolved impediments</strong> to maintain sprint flow, and <strong>maximize team efficiency</strong>.</li>
<li>Managed <strong>product backlog refinement</strong>, working closely with Product Owners and stakeholders to ensure prioritized and well-defined user stories.</li>
<li>Monitored and reported <strong>Agile metrics</strong> such as velocity, burndown charts, and cycle time to assess team performance and drive process enhancements.</li>
<li>Owned release management, coordinating between developers, testers, and business stakeholders to ensure timely, high-quality deliveries.</li>
<li>Worked closely with cross-functional teams to resolve dependencies and ensure timely releases, resulting in a <strong>50% increase in positive stakeholder feedback, and a 20% reduction in customer complaints.</strong></li>
<li>Mentored beginners on Agile best practices, contributing to a high-performing team culture.</li>
<li>Performed functional, UI, regression, smoke, performance, load, security, compatibility, and usability testing, and <strong>delivered quality software</strong> to customers.</li>
<li>Handled customer-reported issues related to live applications, ensuring prompt resolution, and <strong>minimizing downtime</strong>.</li>
<li>Requirement gathering, documentation, communication, team building, quality control.</li>
</ul> at Mahindra Last Mile Mobility Ltd.