Summary
Overview
Work History
Education
Skills
Additional Information
Languages
Industry
Personal Information
References
Timeline
Generic

Natasha Lim

Summary

XXX

Overview

12
12
years of professional experience

Work History

Product Manager (High Jewelry, Timepieces)

Van Cleef & Arpels
12.2020 - Current
  • Responsibilities: Conducted product trainings to prepare the retail teams for local (x2), regional (x1), and international (x2) events
  • Attended more than 30 VIP client appointments as the product expert and shared product knowledge with VIP clients on both HJ and Timepieces
  • Conducted regular trainings on HJ and Timepieces in the boutiques on novelties (new launches) and refreshed assortments for successful launches
  • Conducted adhoc one-on-one sessions with Sales Associates to develop the daily business and unique client opportunities
  • Partnered with the Training Manager to develop long-term training plans to grow the HJ and Timepieces categories in SEA
  • Supported the daily business by getting the right stock at the right place in a timely and agile manner, notably thanks to a close collaboration with regional team and understanding local markets’ needs
  • Created actionable and business-savvy reports to foster a better understanding of our HJ business, specific market needs and competitors’ landscape, and be on the look-out for new topics and analyses.

Merchandising Senior Analyst

Tiffany & Co.
06.2017 - 12.2020
  • Responsibilities: Partnered with HQ to refine assortment strategies for the region (21 stores), reflecting product sales trends and market dynamics
  • Managed and monitored stock levels for successful launches of new collections such as Paper Flowers, Tiffany True, and Home & Accessories in the region
  • Developed communications, merchandise analysis, selection of products, and supported with display of merchandise for local selling events, and regional events including the 2018, 2019 Regional HJ events
  • Regularly revised merchandise floorplans and assisted with merchandise display changes for 21 stores to accommodate new collection launches, market trends, and seasonal campaigns
  • Supported the opening/relocation of 7 permanent stores (including the Sydney flagship) and 2 pop-ups in the region by planning assortment and merchandise layout
  • Developed reports and monitored sales for overall market sales, key categories, and new launches.

Merchandise Operations Executive

Tiffany & Co.
05.2016 - 06.2017
  • Responsibilities: Managed and monitored stock levels within the 5 stores in Singapore to support sales and changes in demand
  • Regularly performed store visits and ad-hoc sessions to discuss business trends and merchandising needs with store leadership teams.

Marketing Assistant

Tiffany & Co.
12.2015 - 05.2016
  • Responsibilities: Managed the client database for Singapore and supported client outreach/gifting based on client segmentation
  • Coordinated activities between NY HQ team, production companies, vendors, and local teams for in-store activations
  • Assisted the PR Manager in media monitoring and tracking of ROI.

Co-Founder

Life Extension WorldWide Pte. Ltd.
02.2012 - 03.2015
  • Responsibilities: Developed promotional mechanics and execution for online and offline marketing campaigns
  • Oversaw the distribution and content creation of newsletters and product information sheets to customers
  • Developed pricing strategies for new products
  • Liaised with landlords and vendors to support daily operational needs.

Education

Bachelor in Business Management (BBM) - Marketing, Corporate Communications

Singapore Management University
12.2011

Exchange Program -

Toulouse Business School
03.2010

Singapore-Cambridge GCE (Advanced Level) Examination -

Raffles Junior College
12.2006

Skills

  • Microsoft Office
  • SAP
  • Marketing, merchandising

Additional Information

7 years

Languages

English
Mandarin
German

Industry

luxury

Personal Information

Nationality: Singaporean

References

  • Ms. Gwendoline LAM, Merchandising Director (APAC) at Tiffany & Co, +65 9699 9711
  • Ms. Chrystean TAN, Communications Manager (Singapore) at Hermes, +65 9475 6788
  • Mr. Hugo MATTHIEU, Product Manager (Timepieces) at Louis Vuitton, +33 6 45 80 98 57

Timeline

Product Manager (High Jewelry, Timepieces)

Van Cleef & Arpels
12.2020 - Current

Merchandising Senior Analyst

Tiffany & Co.
06.2017 - 12.2020

Merchandise Operations Executive

Tiffany & Co.
05.2016 - 06.2017

Marketing Assistant

Tiffany & Co.
12.2015 - 05.2016

Co-Founder

Life Extension WorldWide Pte. Ltd.
02.2012 - 03.2015

Bachelor in Business Management (BBM) - Marketing, Corporate Communications

Singapore Management University

Exchange Program -

Toulouse Business School

Singapore-Cambridge GCE (Advanced Level) Examination -

Raffles Junior College

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