Natalie Guo

• KOL Campaigns: Manage end-to-end influencer marketing—from sourcing to performance analysis.
• Strategy & Execution: Develop data-driven campaigns tailored for SEA markets.
• Network Growth: Build strong, long-term KOL relationships across industries.
• Regional Expertise: Localize campaigns for diverse SEA audiences (for main regions: Singapore, Malaysia and Thailand)
• Brand Advisory: Guide clients on platform best practices and trends.

Brands: Rakuten Kobo - Reader, Meta, WorldFirst, Cuktech, Ezviz Tech Products, Fila, Luckin Coffee, iFlytek Translator, IF Thai Milk Tea, Ragnarok Games, iQoo (Vivo) mobile.

Achievement: Promoted to Manager within a year, leading high-impact KOL campaigns.

• KOL Management: Source, negotiate, and collaborate with finance influencers for Mitrade app marketing and branding.
• Performance Tracking: Monitor and analyze KOL content performance.

• Train new hires on FB monetization tools and best practices for creators
• Conduct monthly QA sessions and for product knowledge and communication skills training for strategic partner managers of Facebook creators

• Provide consultative support on FB monetization and organic page growth strategies
• Optimize the outreach process to maximize program engagement and drive action
• Conduct webinars to educate creators on FB best practices and monetization
• Key Achievements: Exceeding KPIs over 2 consecutive years, with hundreds of positive feedback from partners
• Being the first to be promoted internally as the trainer-QA for APAC Media Partnerships Team

• In charge of the full spectrum of recruitment and HR functions for a team of 30
• Coach and conduct training program on personal development and soft skills
• Manage social media content for DP careers FB page for employer branding

• Support MD on all business operations and marketing matters