Natalia Widjojo

Key Responsibilities

• Developed comprehensive global marketing strategy (where to play/how to win) and coordinated regional marketing teams to launch innovative membrane product targeting Harsh Environment for Gas and Liquid Separations (APAC, EMEA, and US market).
• Collaborated with APAC sales team and cross-functional teams to grow sales revenue for major key accounts in Water Treatment Membranes (Drinking Water Purification, Desalination, WWT, biopharma, F&B), Hemodialysis and Healthcare (implantable, surgical instrument, & medical devices).
• Developed customized innovation program for key membrane accounts (MF/UF/NF/RO) in APAC and started joint developments with R&D teams at the customers.
• Launched new sustainable product portfolio and recycle program for Water Treatment Membrane & Healthcare customers in APAC.

Achievements (2 yrs)

• Started joint developments with top players globally for Harsh Environment Membranes targeting Gas & Liquid Separations.
• >35% sales growth for Hemodialysis segment in APAC.
• Triple the medium & long term innovation project pipelines in total for Water Treatment Membrane & Healthcare segments in APAC (one of them is Memcor - Dupont to improve the membrane performance).
• Started end of life recycle programs with key customers in APAC (one of them is Memcor - Dupont).

• Provided technical recommendations to develop 2 new membrane products for new area in WWT and improve the existing membrane product performance in term of permeability by 15%.
• Created proposals for potential customers together with the team and supported the discussions.

Key Responsibilities

• Developed global marketing strategy and coordinated the implementation with regional BD/sales teams for Membranes (Water Treatment, Hemodialysis, & Gas), Automotive, and E&E covering > 50% of total business globally for the specialty polymer business unit.
• Developed customer engagement plans together with regional BD/sales teams to support innovations and grow sales at major key accounts for Membrane, Automotive, E&E, and Healthcare segments in APAC and North America market with total revenue > USD 70M.
• Coordinated a long term research collaboration between BASF & National University of Singapore (NUS) to support customers on the membrane development.
• Provided technical supports and trainings to own / cross-selling sales teams and customers in APAC & NA.
• Conduct market analysis and competitor intelligence
• Established and coordinated the implementation of communication strategy with marcom: press releases, technical seminars, customer workshops, exhibition / promotion at fairs, marketing brochures / videos (samples can be provided).

Achievements

• Increased BASF's market share in Membrane segment (Water Treatment & Hemodialysis) from 30% to 50% in APAC (incl. China market) within 4 years.
• Added value to customers: transforming the technical solution given to customers from mainly on providing own BASF material characterizations to helping customers to improve their end product performances
• Developed and implemented cross-selling strategy successfully for Automotive & E&E segments in APAC.

• Led and managed the global membrane R&D portfolio for Water Treatment Membranes including UF/MF and NF/RO for wide applications (USD 3M, > 15 R&D projects).
• Led a multinational team (3 direct and 6 cross-functional lines) and managed budget planning and allocation.
• Identified and evaluated new technologies from start-ups and universities for potential collaborations.

• Initiated, led and managed 6 R&D Projects in Membrane Technology (Water Treatment - RO pretreatment, desalination, solvent recovery, & WWT) and worked closely with the cross functional teams and commercial stakeholders (including 3 direct reports).
• Worked closely with inge's R&D team (ex BASF; now Dupont) on the development and improvement of multibore hollow fiber products.
• Worked with venture team to do technology assessment on RO membrane start-ups for potential acquisition.
• Evaluated potential research collaborations in China and selected one university as partner to work on gas separation topic.

• Developed customer account plans, SWOT analysis and strategy matrix for 10 global key accounts.
• Derived market & competitor analysis of Polyacrylamide (PAM) products in the Enhanced Oil Recovery (EOR) market.