Graphic Design Software: If you were involved in creating visual content for digital marketing or presentations, you may have experience with graphic design tools like Adobe Photoshop, Illustrator, or Canva
Hi, I’m
Narayanan Balaji
Digital Marketing & Website Developments
SINGAPORE,SINGAPORE
Business has only two functions – marketing and innovation.
Peter Drucker
Summary
Results-oriented professional with over 8 years of experience in the marketing and advertising industry, specializing in Digital Marketing and SEO management. Proven expertise in Marketing Management, Sales Management, Market Research, and Account Management. Skilled in industry-standard SEO platforms like SEMRUSH, AHREF, and Screaming Frog. Proficient in On-Page SEO with HTML5, CSS, and JavaScript. Additionally, experienced in Python coding, SQL for database management, and Tableau for impactful data visualization. Experienced Digital Marketing Executive offering 10-year background planning, developing, managing and implementing digital marketing strategies in healthcare. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in Google Certified. Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns in Healthcare Product selling. Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget. Results-driven Various Business bringing 10 plus years of experience in multiple marketing disciplines, including product marketing, product management and digital marketing. Successful and driven professional certified in SEMRUSH 7 Google Certified. Committed to building brand presence through effective optimization and management of partner and brand websites. Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
17
years of professional experience
1
Certification
2
Languages
Work History
QNB Healthcare
Head Of Digital Marketing
01.2021 - Current
Job overview
- Planning, design, development, and implementation of QNB Healthcare Website
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 60%.
Digital marketing Consaltant
Freelance Digital Marketing Consaltant
01.2011 - 09.2017
Job overview
- Created responsive websites for online clients in Healthcare industry
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Increased website traffic by implementing effective search engine optimization strategies.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Utilized Google Analytics data to identify areas of improvement within digital strategy, making adjustments accordingly for better outcomes.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Boosted brand awareness through the creation and management of engaging social media campaigns.
- Developed data-driven marketing strategies, resulting in increased customer engagement and retention.
- Implemented A/B testing methods to enhance the effectiveness of online advertisements and landing page designs.
- Streamlined marketing automation processes for more efficient lead nurturing and follow-up efforts, increasing sales conversions over time.
- Created compelling blog content to position the company as an industry thought leader and attract organic website traffic.
- Continuously educated self on latest industry trends and best practices, ensuring the company''s digital marketing strategies remained up-to-date and effective.
- Designed eye-catching graphics for use across various digital platforms, improving overall branding consistency.
- Coordinated influencer partnerships, leading to increased brand visibility and consumer trust in the product or service offering.
- Improved audience targeting by segmenting marketing lists based on demographic information and behavioral data.
- Enhanced conversion rates by designing and optimizing landing pages for targeted keywords.
- Collaborated with internal teams such as design, development, and copywriting to ensure cohesive execution of multi-channel marketing initiatives.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Optimized website content to improve user experience, resulting in a lower bounce rate and higher time spent on site.
- Increased open rates with compelling subject lines for email campaigns that drove click-throughs and conversions.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Generated high-quality leads by implementing targeted email marketing campaigns.
- Conducted regular competitor analysis, adapting tactics as needed to maintain a competitive edge in the marketplace.
- Managed pay-per-click advertising campaigns to drive targeted traffic and maximize return on investment.
- Cultivated strong client relationships through regular communication and providing valuable insights on campaign performance.
- Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
- Evaluated market trends to stay current on consumer and competitor changes.
- Implemented new strategies to improve click-through rates and conversion.
- Created social media content with innovative brand messaging to support new product launches.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Devised effective link-building campaigns to increase website authority and visibility.
- Created content strategies for digital media.
- Optimized website content and images to improve search engine rankings.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Researched and analyzed industry trends to inform search marketing strategies.
- Created customized marketing materials to increase product awareness.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Managed search engine marketing budgets and tracked campaign performance.
- Helped clients develop website portals and social media pages to promote businesses.
- Designed paid client ads for use on diverse social media platforms.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
shell shared services Chennai
Senior Process Specialist
05.2009 - 09.2010
Job overview
- Handled fixed assets, general ledger, and account reconciliation for Upstream Shell America team.
- Directed continuous improvements in transportation quality, accuracy, and efficiency for over 200 SKUs from 300 different suppliers.
- Created comprehensive documentation of processes to ensure consistent execution across teams.
- Optimized resource allocation through data-driven analysis, ensuring maximum return on investment for projects undertaken.
- Managed change effectively by communicating expectations early in project lifecycles, mitigating potential disruptions during implementation phases.
- Initiated process improvement projects by identifying areas of opportunity through regular audits, resulting in more efficient operations and cost savings.
- Provided support during system upgrades and migrations, ensuring smooth transitions with minimal disruptions to daily workflows.
- Collaborated with various departments to align goals and strategies for optimal business performance.
- Mentored junior staff members, providing guidance on professional development opportunities that contributed to high-performing team dynamic.
- Mediated conflicts between team members when necessary, ensuring positive work environment conducive to achieving shared goals.
- Contributed to strategic planning efforts by providing insights into industry trends and emerging technologies relevant to organization's objectives.
- Developed strong working relationships with internal and external partners, fostering collaboration for successful project outcomes.
- Enhanced communication between departments by establishing regular review meetings focused on progress updates and knowledge sharing sessions, fostering culture of collaboration across organization.
- Led cross-functional teams to develop new processes for enhanced operational efficiency.
- Reduced process error rate with thorough analysis and implementation of corrective measures.
- Trained junior team members on best practices in process optimization, enhancing their skills and contributions to team.
- Conducted root cause analyses to identify areas for improvement within existing processes, leading to increased efficiency and reduced costs.
- Streamlined processes by identifying inefficiencies and implementing improvements, resulting in increased productivity.
XANSA OUTSOURCING AND TECHNOLOGY Xansa India Limited.(A Steria Co.)
Processing Assistant
01.2007 - 04.2008
Job overview
- Verified invoice payable/receivable with 99% accuracy.
- Improved data entry accuracy by 15%.
- Managed large volumes of information efficiently.
- Enhanced customer satisfaction by 95%.
- Maintained 100% accuracy and compliance with regulatory agencies.
- Performed regular audits of processed materials, identifying areas for improvement or necessary corrections.
Education
Yogi Veymana UniversityKadappa
Bachelor of Laws from LLB
01.2018
Madras UniversityChennai
Master of Science from Information Technology
07.2013
Skills
- SEO
- SMM
- Bootstrap
- SEOClarity
- MOZ
- AHREF
- SEM Rush
- HubSpot
- On-page HTML
- CSS
- JavaScript
- PPC Campaigns
- CRM Management
- Product marketing
- Geo-targeting
Certification
Google and SEMrush Certification, DV 360, Google, 07/2020, 07/2021, Google Analytics - Google Ads, Google, 08/2019, 08/2021, Google Ads Search Certification, Google, 12/2020, 12/2021, Google Ads Display Certification, Google, 12/2020, 12/2021, SEMrush Keyword Research, Semrush, 07/2020, 07/2021, Competitive Analysis and Keyword Research, Semrush, 07/2020, 07/2021, On-Page and Technical SEO Test, Semrush, 07/2020, 07/2021, link Building Test, Semrush, 07/2020, 07/2021
Eligible To Work In Singapore
Yes
Personal Information
- Title: SEO/Digital Marketing /With Web Developing Knowledge
- Date of Birth: 03/28/81
Accomplishments
Digital Marketing & SEO Achievements:
- Traffic Growth: Successfully increased website traffic by 150% through strategic SEO optimization and content marketing initiatives.
- Keyword Ranking: Improved keyword rankings, resulting in first-page placement for key industry terms and a 50% increase in organic search visibility.
- Lead Generation: Implemented targeted email marketing campaigns that led to a 75% increase in lead generation and a 30% growth in conversion rates.
- Social Media Engagement: Boosted social media engagement by 200% through the development and execution of creative content strategies and community management.
- ROI Improvement: Achieved a 20% increase in ROI by optimizing PPC campaigns, refining targeting parameters, and implementing conversion rate optimization techniques.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Affiliation with QNB Healthcare Singapore Online Presence: As an integral part of the QNB Healthcare Singapore team, I am committed to enhancing our online presence and delivering impactful results in the healthcare sector. Through strategic digital marketing initiatives and innovative online strategies, I work to elevate QNB Healthcare's brand visibility, engage with our target audience effectively, and drive meaningful interactions across various online platforms. Together, we aim to establish QNB Healthcare Singapore as a trusted healthcare provider and a leader in the digital space, delivering value-driven solutions and fostering positive relationships with our community.
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balanceCareer advancementPaid sick leaveHealthcare benefits4-day work weekWork from home optionStock Options / Equity / Profit SharingPersonal development programsSoftware
Content Management Systems (CMS): If you were responsible for website content optimization or managing online content, you may have knowledge of CMS platforms like WordPress, Drupal, or Joomla
Project Management Software: Your involvement in process improvement projects and change management initiatives may indicate experience with project management tools such as Asana, Trello, or Microsoft Project for organizing tasks, tracking progress, and managing timelines
Microsoft Office Suite: Given your involvement in documentation, process documentation, and data analysis, it's likely you are proficient in Microsoft Word, Excel, and PowerPoint for creating reports, analyzing data, and preparing presentations
Digital Marketing Tools: Your achievements suggest familiarity with digital marketing platforms for SEO optimization, email marketing, and social media management This could include tools like Google Analytics, Mailchimp, Hootsuite, Buffer, or SEMrush
Accounting Software: You may have experience with accounting software for handling tasks such as invoice verification and payroll management Examples include QuickBooks, Xero, or SAP
Interests
Marketing and Sales
Business
Technology
Swimming
Timeline
Head Of Digital Marketing
QNB Healthcare
01.2021 - Current
Freelance Digital Marketing Consaltant
Digital marketing Consaltant
01.2011 - 09.2017
Senior Process Specialist
shell shared services Chennai
05.2009 - 09.2010
Processing Assistant
XANSA OUTSOURCING AND TECHNOLOGY Xansa India Limited.(A Steria Co.)
01.2007 - 04.2008
Yogi Veymana University
Bachelor of Laws from LLB
Madras University
Master of Science from Information Technology
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