Naomi Mascarenhas

Marketing (Tenthmarch):

• Developed strategic event plans to enhance brand visibility and audience engagement.
• Managed marketing campaigns for 3 F&B clients, focusing on social media and brand strategy
• Increased Instagram following by 40% through targeted content creation and 360-degree marketing initiatives
• Oversaw daily social media operations, content ideation, and audience engagement

Events (OceanX):

• Planned and executed 5 major events across Singapore and Manila, engaging over 1,000 high-net-worth attendees
• Managed end-to-end event logistics, including venue selection, vendor coordination, and on-site operations
• Fostered and maintained strong partnerships with international vendors, sponsors, and stakeholders
• Delivered impactful brand experiences, driving brand awareness and long-term relationships

• Led the online launch of ZALORA MPA in partnership with Meta for over350 engaged participants
• Spearheaded the creation of engaging communication materials for our partners, including quarterly presentation decks, newsletters, and other marketing collateral
• Facilitated multiple webinars to external stakeholders to communicate the use of Global Fashion Group (GFG) Platform to create sponsored ads & other advertising solutions
• Supported the team in executing pre-campaign operations, such as inventory management, campaign scheduling, and creative asset coordination
• Contributed to the preparation and execution of major promotional events, working closely with the team to ensure smooth operations and an exceptional customer experience

• Conducted market research on brands and visualised relevant information using Power BI to present statistics to the audit committee
• Conducted thorough data analysis & quantified findings via in-depth summaries for each account (Accounts Payable / Trade Receivables etc)
• Uncovered a serious misstatement over the Clearly Trivial Threshold
• Deloitte Ambassador, executing events and social media posts in conjunction with the Talent team
• (3 tranches)