Nana Okada

Exploring FAST (Free-Ad supported Streaming TV) space opportunities of Anime, live-action films and J-POP, and strategy planning of live-action films YouTube project

• Leading content and channel pitching and negotiations with FAST platforms and ad-agencies in North America and conducting extensive research on the FAST market trends to maximize revenue for our contents and channels
• Leading the YouTube project enhancement of Japanese period dramas by analyzing data to increase the number of YouTube Premier subscribers and organizing and implementing the merchandise sales strategy.

• Due to move to Singapore, job became a remote position. Kept same duties as below.

Reporting to Head of Bridal Department, I was project lead formulating and implementing comprehensive 3-year business strategy for the bridal media department

• Made the future forecasts of market, KGI & KPI and financial plans (from sales to EBITDA) by thousands of simulations, and implemented PDCA cycle to achieve business plan
• Optimized advertising expenses (mass promotions and online channels) based on the calculation of return on investment and determined department strategy
• Conducted media study on competitors’ tactics to grow, to prevent them from gaining market share
• Successfully implemented measures to counter their efforts such as enhancing our TV commercials and revising our website and application
• Led brand revitalize project, conducting a survey of 5,000 women with a marketing firm
• Based on findings that our brand lacked an emotional connection, started rebranding by changing tagline and advertising to focus on happy emotions.

As Associate reporting to Business Management, I was responsible for communication with mining operation sites and creating accurate simulations and documentation

• Assistant in investor relations of coal investment department and internal control and risk assessment operations of overseas mining subsidiaries
• Created financial statements for budgeting and operational management of overseas mining subsidiaries.