Nainesh Poojary

• Lead Customer Success and Support teams for Lotame APAC.

• Focus on Experience led Growth, Customer lifecycle, Success planning, strategic initiatives and ongoing support.

• Retention goal of $xxM+ Revenue and improve NPS

• Strong collaboration with internal team like Sales, Product, marketing, pricing, legal, finance and services to provide value to the customers

• Use data to identifying business and operations issues to navigate internally to improve life time value of the customer by advocating customer centric approach and decision making.

• Clients sector include Finance, Banking, Insurance, Telco, eCommerce, Government, Real Estate, etc.

• Orchestrate overall client relationships, including post-sales activation, onboarding,

product adoption, value realization, account retention, growth, and customer happiness for Celtra’s Cloud-based Digital Creative Automation SaaS Platform.

• Create Customer success plans, and establish critical objectives to aid the clients in achieving their goals.

• Project manage account KPIs through a regular cadence to review dashboard and program health status and report both internally and externally

• Act as a trusted and strategic advisor for clients and advocate their requirements with different teams like the product, marketing, pricing, legal, finance and services.

• Identify business problems, growth and marketing opportunities and product requirements regionally.

• Worked with Brands like P&G, Unilever, Maxis, M1, Phillip Morris, Lazada, VGW, Malaysia Air, Gojek, InMobi, Meesho, ViewQuest and Media owners like MediaCorp, SPH, SCMP, TrueDigital, SBS and DailyMail to name a few.

• Lead the Customer success delivery team for the kid-tech start-up aiming to make the Internet safe for kids following COPPA and GDPR compliance.

• Hired and managed teams across Australia, Singapore, and Vietnam delivering creative

production, publisher operations, and Ad operations.

• Project managing Product development for APAC markets.

• Led managed service campaigns, YouTube campaigns, and Programmatic buying across APAC – campaign planning, creative brainstorming, gamified creative production, campaign management, up-selling, and reporting.

• Worked with brands like Lego, Hasbro, Mattel, SpinMaster, Disney, Zuru, Barbie, Monopoly, Fisher-price, My Little Pony, Nerf, and Transformers to name a few.

• Brand proposals for long and short-term KPIs and suggesting an appropriate content marketing strategy.

• Working with Key brands and agency accounts and maintaining relationships for Outbrain in SEA.

• Campaign management and optimization recommendations for achieving campaign KPIs.

• Aligning with Business Development, Legal, Finance, Technical, and Services team for smooth operations.

• Presenting campaign performance and product updates to client contacts and working towards up-sells and growing revenue.

• Market education about Content Marketing through Agency talks, Outbrain Academies and Online Webinars.

• Lead Digital Ad operations, sales planning, and inventory management for News Corp's start-up for Indonesia, Vietnam, and Japan

• Aligning with Sales, Marketing, Legal, Finance, and Engineering team for smooth operations and product development

• Working directly with agency partners in Indonesia, Vietnam, and Japan

• Implementing Digital display and Video Ad tag integration on the website (Desktop and mobile responsive) and Android App.

• Data Analysis through Google Analytics, Omniture, DFP, and Ooyala

• Working closely with programmatic partners like Google AdX, Liverail, SpotXchange, TubeMogul, Rubicon Project, Criteo, Geniee, AOL, and Unruly.

• Responsible for setting-up Direct and Programmatic Asia pacific campaigns on BBC and Lonely planet websites

• Coordinating with Sales team across APAC for upcoming campaigns/projects Technically testing/checking all the advertisement creative/tags per BBC standards

• Checking all the adverts editorially, per BBC Sponsorship and Advertising guidelines provided by the BBC's Editorial Guardian

• Troubleshooting: Resolving issues on the website, using past product knowledge and troubleshooting skills, both internally and with 3rd party teams.

• DFP Technical account management for Google tier-1 clients to help with Ad serving needs and resolve their product queries

• Trafficking, House Ad, third party/flash creative, interstitial Ad, master & companion Ad; troubleshooting the trafficked Ad campaigns in DFP.

• Creative trafficking QA, reporting QA, resolving 3rd party discrepancy issues, User & network permissions.

• Site Ad tag implementation QA, checking the delivery of Ad on the website and Mobile Application (Android and iOS), and handling forecasting issues.

• Logging Product feature requests and bug reporting with the Google engineering team based on issues faced by clients.

• Manage Insertion Order implementation post-sale, QA creative submissions,

insert/update creative in DFP for the website (Desktop and Mobile) and Mobile App.

• Manage campaign progress, third-party ad serving programs (Flash, HTML,

iframe/JavaScript).

• Handling the new campaign, optimization, and support tickets through Salesforce

• Updating the forecast on Salesforce for the sales team.

• Troubleshoot technical issues both internally and with Third-Party vendors.