MYSARA ALJARU
Summary
I am a Singaporean writer, creative, and researcher with a journalism and media production background. I have also worked as a brand strategist with experience across APAC markets, offering insights and strategies for clients seeking to navigate Singapore, Indonesia, Malaysia, and the broader region.
Outside of my professional work, I am a writer and creative whose work has been published in various publications and showcased in Singapore and Indonesia.
Overview
11
11
years of professional experience
Work History
Creative Strategist and Planner
Partipost
06.2022 - 03.2024
- I help create creative strategies for clients looking into engaging influencer marketing for their brands according to their needs and objectives
Strategist
Synthesis
11.2021 - 04.2022
- At Synthesis, we work on human-centered data science and inform future strategies for clients by driving insight into consumer needs
- With my Indonesian and Malay language expertise, I work as a team to provide the best strategy for our clients by informing the needs of the different consumers in different countries
- I work with other strategies and data scientists to gather information through open data analysed through Tableau to produce strategies for clients
- As an Indonesian and Malaysian strategist, I also give deeper insights into understanding consumer behaviour which may not be captured through open data
- Worked with clients of various industries and backgrounds, such as media companies, government institutions and FMCG companies
Teacher
School of The Arts Singapore
01.2021 - 11.2021
- Starting out as an adjunct teacher, I joined SOTA's film faculty full-time, where I taught media literacy and film
- Taught basic ICT skills such as photo and video editing skills to first and second-year students
- Crafted the module curriculum
- Assisted in film theory modules and sat in essay consultations to give students a deeper and more critical understanding of their chosen essay topic
Freelance media practitioner, researcher and consultant
Freelance
05.2018 - 05.2023
- Write articles, scripts and produce shows and documentaries for various agencies, organisations and companies in Malay and English
- Conducted research for various organisations such as the Centre for Research on Islamic and Malay Affairs (RIMA), Singapore University of Technology and Design (SUTD) and The Institute of Policy Studies (IPS)
- Freelanced as a strategist for brands looking into entering the Indonesia or Singapore market
Producer
Channel NewsAsia
03.2016 - 04.2018
- Company Overview: Mediacorp
- A producer with Channel NewsAsia (Medicorp), where I mainly produced current affairs shows and documentaries
- As a producer, I oversaw the production of episodes, from pre to post-production
- Pre-production: Research on topics and recce of locations and profiles
- Production: Directed filming, conducting of interviews and wrote the script
- Post-production: Present at editing and ensured the completion of the post-production before the air date
- Mediacorp
Assistant Producer
Mediacorp
01.2014 - 12.2015
- I was an assistant producer for Talking Point, an hour-long live talk show
- I booked guests on the show, assisted during the live recording and managed the social media accounts post-production
Editorial Intern
TODAY
09.2013 - 11.2013
- Company Overview: Mediacorp
- I did copytasting and reported news, arts and entertainment
- I also wrote for TODAY's Feature desk and covered arts-related events, on top of taking photographs and producing videos online
- I also was part of the team producing Voices TODAY, a live current affairs talk show on television
- Mediacorp
Education
Master of Arts - Malay Studies
National University of Singapore
12.2024
Bachelor in Communication - Journalism
Murdoch University
12.2015
Diploma in Communication and Information Design -
Republic Polytechnic
12.2014
Skills
- Writing/ Editorial
- Video producing/ Editing / Directing
- Interviewing
- Social Media management
- Client Management
- Project Management
- Research
- Brand Strategy
Languages
English
Malay
Indonesian
Personal Information
Nationality: Singaporean
Timeline
Creative Strategist and Planner
Partipost
06.2022 - 03.2024
Strategist
Synthesis
11.2021 - 04.2022
Teacher
School of The Arts Singapore
01.2021 - 11.2021
Freelance media practitioner, researcher and consultant
Freelance
05.2018 - 05.2023
Producer
Channel NewsAsia
03.2016 - 04.2018
Assistant Producer
Mediacorp
01.2014 - 12.2015
Editorial Intern
TODAY
09.2013 - 11.2013
Bachelor in Communication - Journalism
Murdoch University
Diploma in Communication and Information Design -
Republic Polytechnic
Master of Arts - Malay Studies
National University of Singapore
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