Myrna Wang Huixian
Summary
Dedicated and collaborative medtech & healthcare professional with a history of meeting company goals. Past 13 years of regional marketing experience in healthcare organization & top medtech companies in the world.
Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Organized, dependable & successful at managing multiple priorities with a positive attitude.
Willingness to take on added responsibilities to meet team goals. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
13
13
years of professional experience
Work History
Senior Manager, Business Development & Strategy
VentureBlick Singapore
01.2023 - 06.2023
- Increased market awareness and promote education of VentureBlick's offerings to potential customers. Developed, built, and strengthened relationships with healthcare professionals as the primary stakeholders
- Personally reached out and onboarded around 100 healthcare professionals from different medical specialties & countries onto VentureBlick global advisory network as advisors; including CEO, COO & medical directors from leading hospital groups
- Created personal articles/posts on LinkedIn to drive awareness & branding of VentureBlick amongst HCPs
- Established & drove solid mutual partnerships and collaborations with healthcare and tertiary institutions like NUH, Singhealth, NUS
- Identified and sourced for promising healthcare startups to be listed on VentureBlick's platform
- (Reason for short tenure : Retrenchment - Company is restructuring and undergoing cost saving)
SEA Marketing Manager
Terumo Blood and Cell Technologies
10.2021 - 01.2023
- Led a team of 2 SEA senior clinical education specialists
- Strategized, planned & drove SEA FY22 Marketing and Clinical Education with SEA & local country teams
- Launched business excellence framework & tracker to develop market data analytics and insights from local SEA country teams to drive commercial excellence
- Strong collaboration and partnership with APAC marketing, APAC medical affairs, global scientific affairs, to establish clinical and scientific evidence & position ourselves as total solution for blood banks and hospitals
- Developed roundtable discussions, hybrid workshops, expert meetings & voice of customers
- Built strong cross countries' local sales and functional team work to drive business growth in focused business areas via key account penetration of total portfolio & technology adoption
- Drove clinical education strategies to strengthen KOLs & HCPs engagement & key account conversion through launching clinical educational programmes; quarterly educational series
- Developed and build internal capabilities via product & clinical programmes for over 60+ sales & clinical team members (direct reps + distributors) from SEA countries
- Strong collaboration with supply chain, quality assurance and regulatory affairs to ensure customers' satisfaction in product utilization & timely product registration.
Associate Market Development Manager
Medtronic Pte Ltd
11.2019 - 10.2021
- Achieved 99.3% FY21 Sales Budget & 13% growth vs LY
- Achieved 109% FY20 Sales Budget & 16% growth vs LY
- FY22 SGMY Marketing and Emerging Market Kick Off Meeting Award: (i) Medtronic Mindset Award, Individual Award - Team Award (ii) Market Development Initiative, Team Award (Diabetes) (iii) New Product Launch Initiative, Team Award (Neurovascular)
- FY22 SGMY Kick Off Meeting - Finalist for Marketing Excellence Award (2 Projects)
- Managed 1 Education Specialist (Vietnam) and 1 Intern (Singapore)
- Coached 4 marketing leads (Singapore, Vietnam, Thailand, Indonesia) in developing & executing in-country marketing strategies and tactics & annual marketing budget planning
- Drove strategy planning & built market data analytics, insights & trackable metrix across SEA region to support strategy development and execution for business growth
- Drove New Product Launches via Dinner symposium, hands on training and decentralized hospital outreach for key accounts and HCPs (Eg. Interventional Neuroradiologists, Endocrinologists, Gastroenterologists)
- Built brand awareness in local market and increased penetration with proactive strategies. Strengthened KOL engagement via Voice of Customers, cross country KOL-HCP coaching & case discussions
- Strong collaboration with APAC marketing and Global marketing to ensure strategies and tactics are aligned & executed
- Marketing council: Subgroup co-leader - Digital Marketing - Drove collaboration with Facebook to educate Singapore and Malaysia marketers & key internal stakeholders on social media marketing
- Identified & developed multiple business cases; successfully obtained additional USD 350K marketing budget to drive growth initiatives & market development activities for incremental sales
- Drove MOU & Collaboration with local government hospital & society (Diabetes & Neurovascular respectively)
- Designed, developed & manufactured HCPs' hands on demo tool with team members & vendors for New Product Launch, HCP Hands on Refresher Training / Demonstration
- Drove & led innovative projects, medical education & growth initiatives to increase engagement & collaboration between HCPs and Medtronic through digital transformation & webinar series initiatives
- Launched successful HCP engagement & education series; About 150 SEA neuro physicians engaged biweekly for 3 months, 400 SG & MY nephrologists & nurses engaged & more than 30 KOLs developed & engaged as speakers
- Launched Patient Engagement Education Series; D'connect. More than 100 Type 1 Diabetes patients & caregivers being connected & updated with our technology
- Developed Diabetes patient stories & leverage on Facebook platform to increase public outreach & generate leads
- Drive Type 1 Diabetes Awareness via social media campaign & organized internal workshop with more than 100 Medtronic cross functional stakeholders attending
- Strong collaboration with supply chain, quality assurance and regulatory affairs to ensure customers' satisfaction in product utilization & timely new product launch (Neurovascular, Diabetes, Gastrointestinal) to drive growth and product continuity.
SEA Product Manager
Becton Dickinson / Bard Singapore Pte Ltd
10.2016 - 10.2019
- Achieved 110% FY18 Sales budget & 32% growth vs LY
- Drove, developed and executed marketing strategies & initiatives to increase market awareness of product portfolio and to penetrate key accounts
- Successful adoption of product technology & competitive conversion in multiple accounts
- Drove new product launch of Vascular Access and Biopsy technology via selective key accounts' live cases evaluation with global, regional trainer & roadshows in Singapore, Malaysia and Thailand
- Established brand and product reminder of PowerPort via Anniversary Campaign in Key hospitals
- Designed and developed Biopsy educational kit for HCPs to explain procedures & technology to patients
- Worked closely with internal and external stakeholders, including channel partners in the region to increase collaboration and partnership with institutions in gaining market share
- Established solid partnership with external companies, eg, Fuji, Canon, Philip, Somnotec, to drive Biopsy's HCP workshops in SEA region & internal clinical trainings
- Communicated effectively with team members to lead & deliver updates on project milestones and deadlines.
- Drove technology adoption of Stereotactic & Ultrasound Guided-Vacuum Assisted biopsy in key accounts (Local Country Hands on Workshops, SEA Workshops)
- Established KOL development to increase clinical knowledge and skillset of 200 key potential HCPs in focused countries and accounts. (Breast surgeons, Breast Radiologists)
- Collaborate with supply chain, quality assurance and regulatory affairs to ensure customers' satisfaction in product utilization & timely new product launch (Ports) to drive growth and product continuity
- Build and execute Vascular Access strategy with Global BU marketing to see accelerated growth in technology adoption in key country.
Senior Executive, Regional Marketing
Olympus Singapore Private Limited
04.2012 - 09.2016
- Southeast Asia Product lead for Endoscopy Ultrasonography (EUS) medical equipment
- Developed and executed marketing plans and strategies to targeted regional countries
- Analyzed market data, trends, sales reports and competitors' products
- Close collaboration with APAC and Global team & channel partners to develop and drive KOL engagement in the region
- Organized & directed new product launch, promotional campaigns, evaluations and demonstration of products to KOLs & HCPs (Gastroenterologists & General Surgeons) in Singapore, Philippines, Indonesia, Malaysia, Bangladesh, Myanmar
- Organized more than 20 national level, Basic, Advanced and Interventional EUS workshops in the region
- Regional survey/trips to more than 20 overseas hospitals in South East Asia countries, Hong Kong, Bangladesh and India to understand about HCPs' needs in improving their endoscopy systems
- Regional Product Trainer to internal stakeholders, distributors and nurses on operation and maintenance of EUS system
- Regional core team member of Asian EUS Group (AEG) in development and delivery of workshops and trainings on the use of EUS in Asia
- Successfully achieved "The EUS Advanced Training Course" in Tokyo Japan November 2012.
Medical Technologist (Vascular Lab)
National Heart Centre of Singapore
04.2010 - 03.2012
- Responsible for improving patient service quality and achieved Singapore Health Quality Service Award (SHQSA) Silver Award 2012
- Performed Diagnostic Vascular Ultrasound investigations for patients for follow-up examinations, pre and post surgery & procedure examinations and acute vascular obstructions (such as deep veins thrombosis (lower limbs), chronic arterial obstruction (lower limb), carotid arteries and radial arteries
- Performed plethysmography (such as ankle-brachial index, segmental pressure and toe pressure) on patients who are suspected of having peripheral vascular disease
- Explained and educated the function and purpose of the scans to patients
- Provided detailed diagram, analysis and report on the results to mainly vascular and cardiothoracic surgeons.
Education
Bachelor degree in Science (Life Sciences) - Biomedical Science
National University of Singapore
Singapore07.2009
Skills
- Strategic Marketing
- Market Research & Analysis
- Branding Positioning
- Teamwork and Collaboration
- Flexible and Adaptable
- Team Building
- Self-Directed
- Organizational Skills
References
Jean Charles Ngo, +65 87550628, Abbott, Country Manager, SEA, Direct manager in Medtronic Joanna Leong, +65 92987552, Medtronic, Regional Business Manager, Direct manager in Medtronic Umal Raskar, +1 720 322 4908, Terumo BCT, Director - Global Business Technology, Direct manager in Terumo BCT
Timeline
Senior Manager, Business Development & Strategy
VentureBlick Singapore
01.2023 - 06.2023
SEA Marketing Manager
Terumo Blood and Cell Technologies
10.2021 - 01.2023
Associate Market Development Manager
Medtronic Pte Ltd
11.2019 - 10.2021
SEA Product Manager
Becton Dickinson / Bard Singapore Pte Ltd
10.2016 - 10.2019
Senior Executive, Regional Marketing
Olympus Singapore Private Limited
04.2012 - 09.2016
Medical Technologist (Vascular Lab)
National Heart Centre of Singapore
04.2010 - 03.2012
Bachelor degree in Science (Life Sciences) - Biomedical Science
National University of Singapore
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