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Hi, I’m
Lee Ming Yung Raymond
Summary
Remains in tune with latest sales and marketing strategies. Possesses excellent track record in predicting and planning for new sales direction and market trends. Identifies new sales prospects and negotiate deals while maintaining high level of customer satisfaction. Oversees strategies and campaigns throughout product lifecycle.
Overview
15
years of professional experience
8
years of post-secondary education
2
Languages
Work History
DIAGNOSTICS DEVELOPMENT HUB
Principal Manager
01.2022 - Current
Job overview
- Conducts project specific market landscape research to assess market potential, market trends/drivers, value chain analysis, competition analysis, identify targets and size of opportunities to support go/no go decision
- Build strong network with key stakeholders, KOLs and key accounts
- Work with collaborators and product development team to provide market feedback to help in defining the product roadmap and commercialization strategy 2
- Leads the business engagement activities including developing business and collaboration model, negotiation for revenue sharing, licensing, service fees etc
- Drives an effective business development strategy to identify and actively engage new collaboration partners that value add to the ecosystem
ROCHE DIAGNOSTICS ASIA PACIFIC PTE LTD
Product Manager
04.2020 - 11.2021
Job overview
- Responsible for meeting/exceeding the team/department annual sales quota through existing and new business
- Build strategic customer relationships with Key Opinion Leaders within the
- Molecular Diagnostics field
- Build strategic relationships with Clinicians within the Respiratory practice
- Develop localized collateral, product brochures with messaging statement and contents that resonates with target audience
- Develop strategic marketing plan and design right marketing programs to drive the short-term and long-term growth of the business
- Work closely with internal and external parties to plan and ensure excellent execution of marketing activities within approved operating expenses level
- Coordinate and provide forecast to regional lead to ensure effective management of reagents and supplies
- Subject matter expert for the assigned product portfolio
- Collects and provides market intelligence and information on competitor activities that influence tactical and strategic planning
ROCHE DIAGNOSTICS ASIA PACIFIC PTE LTD
Senior Product Specialist
04.2015 - 03.2020
Job overview
- Build strategic customer relationships with Key Opinion Leaders with a specific focus on infectious diseases and Next Generation Sequencing thought leaders
- Exploring molecular Point of Care (POC), Sequencing Solutions & Life Science
- Research business opportunities by identifying prospects and evaluating their position in the industry; researching and analysing sales options
- Strategises, promotes, markets and sells molecular Point of Care, Sequencing solutions & Life Science Research products by establishing contact and developing relationships with prospects and customers; recommending solutions
- Maintains and develops relationships with customers by providing excellent after sales support including basic application support and product usage information
- Provides updates on customer visits, sales and market development and sales opportunities on a regular and timely basis
- Manage and build on strategic relationships with existing customers whilst acquiring new customer accounts
- 3
- Contributes to team effort by accomplishing results as set
- Contribute and participate in international conferences/ congresses, organize scientific symposia
- Gathers market and competitor information including new customers and market trends.
ROCHE DIAGNOSTICS ASIA PACIFIC PTE LTD
Product Specialist
11.2010 - 03.2015
Job overview
- Prospecting of opportunities for Molecular Diagnostics & Life Science products
- Responsible for sales of Molecular Diagnostics & Life Science products
- Provide basic applications & technical support for Molecular Diagnostics & Life
- Science products
- Provide basic training for customers in Molecular Diagnostics & Life Science products
- In conjunction with other team members, ensure that product related activities required for closing of sales are openly communicated and acted on
- Gather market and competitor information including new customers and market trends.
SPD SCIENTIFIC PTE LTD
Applications Specialist
01.2007 - 09.2010
Job overview
- To introduce and educate end-users on the company key Clinical Microbiology product lines (BioMerieux & Cepheid)
- Work closely with sales team to drive sales target achievement across Southeast Asia region
- Provide pre and post sales support to internal sales team and end-users
- Conduct demonstration, presentation and evaluations on products and application
- Works directly with principals for all technical support matters
- Manage & maintain a good business relationship with customers, principals & vendors
- Respond to all requests for scientific and technical information from internal sales team and end-users
- Perform market research to identify new products, technologies and potential competition
- Responsible for preparing product dossiers for submission to regulatory authority
- Manage regulatory affairs submissions in Singapore and ensuring that local regulatory requirements are assessed and incorporate in project milestones and planning
- Respond to all clarifications and queries from regulatory authority in a timely manner
- Keep up to date with new developments in Medical devices regulatory guidelines & standards
- Act as liaison with principals for all product registration submissions and product field corrective action activities to ensure compliance with all local requirements
BIOPROCESSING TECHNOLOGY INSTITUTE, BTI
Research Officer
01.2005 - 12.2006
Job overview
- Hands on involvement in research/project work
- Operate and conduct experimental research within established and recognized research parameters and guidelines
- Plan and execute research projects and to solve specific research or technical problems with minimal supervision
- Keep thorough experimental records and prepare periodic reports and presentations
- Use of basic molecular biology and protein biochemistry techniques to study cellular metabolism, growth, death and protein glycosylation during high cell density production processes.
GLENEAGLES HOSPITAL CLINICAL LABORATORY
Medical Technologist
03.2002 - 02.2003
Job overview
- Performed various routine duties such as Blood Bank quality control, ABO groupings and blood cells screening; biochemistry, immunochemistry and drug testing; VDRL screenings for syphilis; Gram stain smear on CSF; acid-fast stain on sputum specimens, urinalysis, stool
- FEME and sperm fertility counts
- Proficient in operating numerous sophisticated instruments such as Abbott cell dyn; Sysmex coagulation machine; Abbott AxSYM and Beckam chemistry analyzers.
SINGAPORE GENERAL HOSPITAL
05.1998 - 07.1998
Job overview
- Rotated all the various sections under the Department of Pathology
- Assisted in the daily testing of specimens by performing a range of analytical techniques and test procedures either manually or on standard instrumentation
- Key Accomplishments and Achievements:
- Successfully drove the growth, awareness, and positioning for molecular Point of
- Care testing resulting in a tertiary hospital being the 1st site to implement nationwide
- Awarded a $450K joint marketing collaboration with Roche Pharmaceuticals to drive Influenza testing and anti-viral uptake
- Part of a winning team for digital transformation hackathon 2019
- Exceeded overall Instrument Sales target by 84.6% in 2018
- Recognized by customers as one of the Star Service Champion in the Customer
- Service Survey 2016
- Recognized as the Top instrument sales person within Molecular Diagnostics team in 2015
- Developed from scratch an internal regulatory framework to ensure compliance with all applicable regulations with goal to gain full approval for products commercialization 5
- Co-author of 2 scientific posters for 2 separate local scientific conferences
Education
THE UNIVERSITY OF NEW SOUTH WALES SYDNEYAustralia
Bachelor of Science from Medical Science
05.2003 - 05.2004
SINGAPORE SINGAPORESingapore
Diploma from Biotechnology
07.1996 - 05.1999
NAN HUA SECONDARY SCHOOL
01.1991 - 05.1995
Skills
Digital Marketing
New products launch
Large Account Management
Medical device regulatory
Business Development
Search Engine Optimization
Sales and marketing
Market Positioning
Market Analysis
Strategic Selling
Rapport and relationship building
Business growth and retention
Contract negotiations
Accomplishments
- Strong knowledge of diagnostics and Molecular Research market trends in Singapore
- Capital equipment sales, Marketing, Product Development & Management experience
- Experience in bringing new product to market (Go to Market)
- Building quality and trusting relationships with key stakeholders
- Business Acumen
Software
Google analytics
Meta business
Timeline
Principal Manager
DIAGNOSTICS DEVELOPMENT HUB
01.2022 - Current
Product Manager
ROCHE DIAGNOSTICS ASIA PACIFIC PTE LTD
04.2020 - 11.2021
Senior Product Specialist
ROCHE DIAGNOSTICS ASIA PACIFIC PTE LTD
04.2015 - 03.2020
Product Specialist
ROCHE DIAGNOSTICS ASIA PACIFIC PTE LTD
11.2010 - 03.2015
Applications Specialist
SPD SCIENTIFIC PTE LTD
01.2007 - 09.2010
Research Officer
BIOPROCESSING TECHNOLOGY INSTITUTE, BTI
01.2005 - 12.2006
THE UNIVERSITY OF NEW SOUTH WALES SYDNEY
Bachelor of Science from Medical Science
05.2003 - 05.2004
Medical Technologist
GLENEAGLES HOSPITAL CLINICAL LABORATORY
03.2002 - 02.2003
SINGAPORE GENERAL HOSPITAL
05.1998 - 07.1998
SINGAPORE SINGAPORE
Diploma from Biotechnology
07.1996 - 05.1999
NAN HUA SECONDARY SCHOOL
01.1991 - 05.1995