Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Timeline
Hi, I’m

Lee Ming Yung Raymond

Lee Ming Yung Raymond

Summary

Remains in tune with latest sales and marketing strategies. Possesses excellent track record in predicting and planning for new sales direction and market trends. Identifies new sales prospects and negotiate deals while maintaining high level of customer satisfaction. Oversees strategies and campaigns throughout product lifecycle.

Overview

15
years of professional experience
8
years of post-secondary education
2
Languages

Work History

DIAGNOSTICS DEVELOPMENT HUB

Principal Manager
01.2022 - Current

Job overview

  • Conducts project specific market landscape research to assess market potential, market trends/drivers, value chain analysis, competition analysis, identify targets and size of opportunities to support go/no go decision
  • Build strong network with key stakeholders, KOLs and key accounts
  • Work with collaborators and product development team to provide market feedback to help in defining the product roadmap and commercialization strategy 2
  • Leads the business engagement activities including developing business and collaboration model, negotiation for revenue sharing, licensing, service fees etc
  • Drives an effective business development strategy to identify and actively engage new collaboration partners that value add to the ecosystem

ROCHE DIAGNOSTICS ASIA PACIFIC PTE LTD

Product Manager
04.2020 - 11.2021

Job overview

  • Responsible for meeting/exceeding the team/department annual sales quota through existing and new business
  • Build strategic customer relationships with Key Opinion Leaders within the
  • Molecular Diagnostics field
  • Build strategic relationships with Clinicians within the Respiratory practice
  • Develop localized collateral, product brochures with messaging statement and contents that resonates with target audience
  • Develop strategic marketing plan and design right marketing programs to drive the short-term and long-term growth of the business
  • Work closely with internal and external parties to plan and ensure excellent execution of marketing activities within approved operating expenses level
  • Coordinate and provide forecast to regional lead to ensure effective management of reagents and supplies
  • Subject matter expert for the assigned product portfolio
  • Collects and provides market intelligence and information on competitor activities that influence tactical and strategic planning

ROCHE DIAGNOSTICS ASIA PACIFIC PTE LTD

Senior Product Specialist
04.2015 - 03.2020

Job overview

  • Build strategic customer relationships with Key Opinion Leaders with a specific focus on infectious diseases and Next Generation Sequencing thought leaders
  • Exploring molecular Point of Care (POC), Sequencing Solutions & Life Science
  • Research business opportunities by identifying prospects and evaluating their position in the industry; researching and analysing sales options
  • Strategises, promotes, markets and sells molecular Point of Care, Sequencing solutions & Life Science Research products by establishing contact and developing relationships with prospects and customers; recommending solutions
  • Maintains and develops relationships with customers by providing excellent after sales support including basic application support and product usage information
  • Provides updates on customer visits, sales and market development and sales opportunities on a regular and timely basis
  • Manage and build on strategic relationships with existing customers whilst acquiring new customer accounts
  • 3
  • Contributes to team effort by accomplishing results as set
  • Contribute and participate in international conferences/ congresses, organize scientific symposia
  • Gathers market and competitor information including new customers and market trends.

ROCHE DIAGNOSTICS ASIA PACIFIC PTE LTD

Product Specialist
11.2010 - 03.2015

Job overview

  • Prospecting of opportunities for Molecular Diagnostics & Life Science products
  • Responsible for sales of Molecular Diagnostics & Life Science products
  • Provide basic applications & technical support for Molecular Diagnostics & Life
  • Science products
  • Provide basic training for customers in Molecular Diagnostics & Life Science products
  • In conjunction with other team members, ensure that product related activities required for closing of sales are openly communicated and acted on
  • Gather market and competitor information including new customers and market trends.

SPD SCIENTIFIC PTE LTD

Applications Specialist
01.2007 - 09.2010

Job overview

  • To introduce and educate end-users on the company key Clinical Microbiology product lines (BioMerieux & Cepheid)
  • Work closely with sales team to drive sales target achievement across Southeast Asia region
  • Provide pre and post sales support to internal sales team and end-users
  • Conduct demonstration, presentation and evaluations on products and application
  • Works directly with principals for all technical support matters
  • Manage & maintain a good business relationship with customers, principals & vendors
  • Respond to all requests for scientific and technical information from internal sales team and end-users
  • Perform market research to identify new products, technologies and potential competition
  • Responsible for preparing product dossiers for submission to regulatory authority
  • Manage regulatory affairs submissions in Singapore and ensuring that local regulatory requirements are assessed and incorporate in project milestones and planning
  • Respond to all clarifications and queries from regulatory authority in a timely manner
  • Keep up to date with new developments in Medical devices regulatory guidelines & standards
  • Act as liaison with principals for all product registration submissions and product field corrective action activities to ensure compliance with all local requirements

BIOPROCESSING TECHNOLOGY INSTITUTE, BTI

Research Officer
01.2005 - 12.2006

Job overview

  • Hands on involvement in research/project work
  • Operate and conduct experimental research within established and recognized research parameters and guidelines
  • Plan and execute research projects and to solve specific research or technical problems with minimal supervision
  • Keep thorough experimental records and prepare periodic reports and presentations
  • Use of basic molecular biology and protein biochemistry techniques to study cellular metabolism, growth, death and protein glycosylation during high cell density production processes.

GLENEAGLES HOSPITAL CLINICAL LABORATORY

Medical Technologist
03.2002 - 02.2003

Job overview

  • Performed various routine duties such as Blood Bank quality control, ABO groupings and blood cells screening; biochemistry, immunochemistry and drug testing; VDRL screenings for syphilis; Gram stain smear on CSF; acid-fast stain on sputum specimens, urinalysis, stool
  • FEME and sperm fertility counts
  • Proficient in operating numerous sophisticated instruments such as Abbott cell dyn; Sysmex coagulation machine; Abbott AxSYM and Beckam chemistry analyzers.

SINGAPORE GENERAL HOSPITAL

05.1998 - 07.1998

Job overview

  • Rotated all the various sections under the Department of Pathology
  • Assisted in the daily testing of specimens by performing a range of analytical techniques and test procedures either manually or on standard instrumentation
  • Key Accomplishments and Achievements:
  • Successfully drove the growth, awareness, and positioning for molecular Point of
  • Care testing resulting in a tertiary hospital being the 1st site to implement nationwide
  • Awarded a $450K joint marketing collaboration with Roche Pharmaceuticals to drive Influenza testing and anti-viral uptake
  • Part of a winning team for digital transformation hackathon 2019
  • Exceeded overall Instrument Sales target by 84.6% in 2018
  • Recognized by customers as one of the Star Service Champion in the Customer
  • Service Survey 2016
  • Recognized as the Top instrument sales person within Molecular Diagnostics team in 2015
  • Developed from scratch an internal regulatory framework to ensure compliance with all applicable regulations with goal to gain full approval for products commercialization 5
  • Co-author of 2 scientific posters for 2 separate local scientific conferences

Education

THE UNIVERSITY OF NEW SOUTH WALES SYDNEY
Australia

Bachelor of Science from Medical Science
05.2003 - 05.2004

SINGAPORE SINGAPORE
Singapore

Diploma from Biotechnology
07.1996 - 05.1999

NAN HUA SECONDARY SCHOOL

01.1991 - 05.1995

Skills

    Digital Marketing

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Accomplishments

  • Strong knowledge of diagnostics and Molecular Research market trends in Singapore
  • Capital equipment sales, Marketing, Product Development & Management experience
  • Experience in bringing new product to market (Go to Market)
  • Building quality and trusting relationships with key stakeholders
  • Business Acumen

Software

Lightroom

Google analytics

Meta business

Timeline

Principal Manager

DIAGNOSTICS DEVELOPMENT HUB
01.2022 - Current

Product Manager

ROCHE DIAGNOSTICS ASIA PACIFIC PTE LTD
04.2020 - 11.2021

Senior Product Specialist

ROCHE DIAGNOSTICS ASIA PACIFIC PTE LTD
04.2015 - 03.2020

Product Specialist

ROCHE DIAGNOSTICS ASIA PACIFIC PTE LTD
11.2010 - 03.2015

Applications Specialist

SPD SCIENTIFIC PTE LTD
01.2007 - 09.2010

Research Officer

BIOPROCESSING TECHNOLOGY INSTITUTE, BTI
01.2005 - 12.2006

THE UNIVERSITY OF NEW SOUTH WALES SYDNEY

Bachelor of Science from Medical Science
05.2003 - 05.2004

Medical Technologist

GLENEAGLES HOSPITAL CLINICAL LABORATORY
03.2002 - 02.2003

SINGAPORE GENERAL HOSPITAL
05.1998 - 07.1998

SINGAPORE SINGAPORE

Diploma from Biotechnology
07.1996 - 05.1999

NAN HUA SECONDARY SCHOOL

01.1991 - 05.1995
Lee Ming Yung Raymond