Murugesh K Verlachamy
Summary
Resourceful and versatile communications professional with a proven track record of successfully leading projects across various functions. Has 11 years of experience in digital media, content creation, social media management, marketing and media relations. Possess excellent communication skills and well versed in building and maintaining relationships with a diverse range of stakeholders in dynamic, fast-paced settings. An effective leader and problem-solver dedicated to data driven decision making.
Overview
18
18
years of professional experience
Work History
Senior Manager (Digital Communications)
Attorney-General's Chambers
05.2023 - Current
- Team lead for Social Media, Branding and Marketing and AGC's corporate website.
- Planned, managed and tracked the budget for all marketing and social media initiatives.
- Led initiatives to source, appoint and onboard vendors for media buying and creative services
- Strategised and provided direction to creative agency for content pillars that would help publicise AGC and it's various functions
- Leveraged data analytics to optimise ad performance and worked closely with vendors to effectively plan for social media marketing initiatives
- Led initiatives to engage content partners such as SingaporeLegalAdvice to produce videos that effectively profiled AGC and it's staff. Video was well received and attained more than 500 likes and 390,000 views.
- Led initiatives for cross agency collaboration and worked together with organisations such as SPF and MinLaw for social media content.
- Initiatives for social media content and marketing campaigns were well received with a 70% increase in followers for AGC's Instagram followers
- Team lead for brand identity and advised stakeholders on appropriate use of AGC's branding collaterals.
Manager
Temasek Polytechnic
08.2013 - 04.2023
- Appointed as Manager in 2020 to lead the marketing & outreach team consisting of 4 staff
- Led all digitilisation efforts during the pandemic and successfully transitioned outreach programmes and events to virtual platforms
- Provided direction for audience targeting and content strategy for marketing campaigns to ensure effective engagement with stakeholders.
- Successfully improved marketing efforts by increasing web traffic and engagement numbers by 35% along with a 15% increase in subscription rates for the institution
- Cultivated strong relationships with stakeholders such as secondary schools to successfully launch more than 40 talks and exhibitions for prospective students
- Led planning and execution of major TP-wide events such as seminars which engaged 4000 participants. Institution's first choice applicant numbers increased by 14% as a result of events organised
- Leveraged data analytics (tableau) to specifically tailor outreach strategies for stakeholders living in the different regions of Singapore
- Led a project team of 3 staff to craft an organisation-wide crisis communications plan over a period of 6 months
- Worked with a wide range of media establishments to successfully pitch stories about Temasek Polytechnic. Attained positive press coverage from organisations such as Channel Newsasia, Today and The Straits Times.
- Developed responses for media queries and ensured all responses were aligned to Temasek Polytechnic's objectives and did not compromise its reputation
- Crafted and curated content for Temasek Polytechnic's corporate website.
- Worked with content management systems to customise webpage layouts for better user experience and engagement.
- Managed Temasek Polytechnic's Social Media Platforms and helped oversee an increase of 12,000 followers for Instagram and 10,000 followers for Facebook.
- Created viral content for 2 publicity campaigns which were positively covered by platforms like Mothership and Stomp.
- Led project team of 2 staff for overseas projects to create content for Temasek Polytechnic's internal communications and publicity campaigns.
- Leveraged on data analytics and social media monitoring tools such as Meltwater and Digimind to make informed decisions and drive social media content strategy.
Research Assistant
National Parks Board
12.2011 - 03.2012
- Provided support to senior research staff.
- Worked both independently and collaboratively in fast-paced laboratory environment.
- Recorded and analysed data to produce reports of results for total of 3 projects.
- Maintained up-to-date records of research activities and results for future reference.
- Managed vendors who were involved in execution of ongoing projects such as soil and grass sample analysis.
Police Dog Handler (NS)
Singapore Police Force
01.2007 - 11.2008
- Served full-time national service as a Police Security Dog Handler.
- Key roles included supervising 5 junior NS men, patrolling at different neighbourhoods and performing security coverage at 4 penal institutions across Singapore.
Education
Bachelor of Mass Communications -
University of South Australia
AustraliaSkills
- Content Strategy & Development
- Data Analytics (Google Analytics & Tableau)
- Strategic Planning
- Digital Marketing
- Project Management
- Stakeholder Engagement
- Crisis Communications
- Media Relations
- Exhibition Development & Management
- Creative writing & storytelling
Timeline
Senior Manager (Digital Communications)
Attorney-General's Chambers
05.2023 - Current
Manager
Temasek Polytechnic
08.2013 - 04.2023
Research Assistant
National Parks Board
12.2011 - 03.2012
Police Dog Handler (NS)
Singapore Police Force
01.2007 - 11.2008
Bachelor of Mass Communications -
University of South Australia
Similar Profiles
Mohamad Mustaffa P KunyalamMohamad Mustaffa P Kunyalam
Deputy Public Prosecutor at Serious Crime Unit, Attorney General's ChambersDeputy Public Prosecutor at Serious Crime Unit, Attorney General's Chambers
Sheldon LimSheldon Lim
Deputy Public Prosecutor/State Counsel at Attorney-General's ChambersDeputy Public Prosecutor/State Counsel at Attorney-General's Chambers
Li Wen PohLi Wen Poh
Senior Manager (HR Policy, Leadership and Talent) at Attorney-General's ChambersSenior Manager (HR Policy, Leadership and Talent) at Attorney-General's Chambers