Murthy Rama Gadepalli
New Delhi
Summary
Excellent & Dynamic, results-oriented sales professional with over25 plus years of sales and marketing achievements in the Petrochemical Industry, Pharmaceuticals, Packaging, Information Technology. Strong ability to produce results within a team environment or independently, utilizing a 'take charge' attitude, self-motivation, and commitment. Superlative skills in communication, presentation and demonstrated abilities in team-building for achieving long-term and short-term objectives. Excellent experience in Business process analysis. Resourceful in maintaining business relationships with clients. I have good knowledge of SAP (Sales & Distribution, MM, APO & FICO) & MS Office.
Overview
28
28
years of professional experience
Work History
Manager, Polymers
SABIC India Private Ltd
07.2010 - Current
- Handling Polymer sales–Eastern India Andhra Pradesh, Telangana, Puducherry, Bhutan & Maldives, for PE, PP, PVC, ELASTOMERS, ETP
- Responsible for the overall management of strategic and operational Marketing and Customer relationship activities in the region
- PAN India handling Elastomers Business
- Rich experience in Imports & Exports Trading
- Responsible for Business Development activities and Key Accounts Management for sustainable business relations with customers - Dealing with all major companies in India
- Worked & collaborated with Business management, Supply Chain Execution & Planning, Market Intelligence and Business Strategy functions at Riyadh and other locations.
- Maintained an extensive network of internal and external contacts to ensure that the leadership is optimally placed in its understanding of business challenges and opportunities.
- Ensured compliance of organizational values, relevant corporate policies, and legal & statutory requirements
- Ensured compliance to all relevant safety, quality and environmental management procedures for safety, legislative compliance, and delivery of high-quality products/service with responsible environmental attitude.
- Letter of Credit UCP600
- I am having good customer relation in with Segment Customers (Pipe, C&C, TWP) INS region
- My knowledge & skills of MS Excel which helps me to analyze data more precisely & submit accurate MIS reports
- I have successfully achieved the given targets and introduce new products
- I am having good customer relation in Andhra, Telangana, East India Region, Maldives & Bhutan
- I have good leadership & training skills
- Responsible for the complaint handling with the customer in all technical and non-technical aspects in order for timely closing
- Responsible for introducing new SABIC grades
- Responsible to deliver the customer requested material in quality and time requested
- Analyzing all technical / non-technical obstacles faced during SAP order entry & to get them resolved with help of Business Units / SAP support department
- Sharing of best practices — Applying of tools, processes and sales excellence programs — Continuous improvement — Development, follow up and reporting of local KPI’s — Set and meet customer satisfaction targets based on NPS feedback — Gather market information to support in building Customer and Business Intelligence
- Maintaining Timely & Accurate Polymer Forecast in APO (SAP)
- I have successfully managed to maintain the accuracy of OTC handling to achieve customer satisfaction, to reduce costs by first-time-right orders
- Support the Sales Manager in planning and reporting
- Monitor on timely payments as per due dates in SAP, coordinating with logistics for on time shipments, monitor credit issues, handling quality notifications, ensure correct master data quality to provide best and effective sales initiatives within my territory
- Responsible for sales related activities for Polymer customers thru sales regional offices in INS region
- Involve in Pre-Post sales activities (Customer Service)
- To interact with HQ & Regional offices for converting more number of customers from LC to Secured Open Account
- My knowledge & skills of MS Excel which helps me to analyze data more precisely & submit accurate MIS reports
- Impart SAP training to my colleagues
- Key Projects:
- Part of the global CRM project Core team and Project Endeavour (HR Initiative)
- Part of STAR Program enhancement of current ERP SAP to Hana
- Key Achievements: Consistently exceeding sales targets
- Received four times as an Excellent, Role Model, Excellent, Excellent, Strong, Strong & Strong
- Consecutive years got an elevation in my position
Project Coordinator
XECA Intl (XENEL Group of Companies)
08.2007 - 08.2008
- Reporting to the Project Director, with the responsibility of Functional/Technical Consultancy for SAP Implementation Projects
- Accountable for Business Process Analysis, Requirement Specification, GAP Analysis, Change Management
- Recruitment of the Consultants, scrutiny the applications
- Involved in Training
- Arrange meetings with SAP Director to the Client
- Preparing various Data, Process, Functions, Forms and Reports
- Involved in complete integration testing and UAT including coordination with the implementation team
- Coordinating with the Higher Management to satisfy the needs of consultants
- Dealing with manpower consultancies for internal recruitment
- Preparing various Data, Process, Functions, Forms and Reports
- Involved in complete integration testing and UAT including coordination with the implementation team
- Responsible for End User Training, Preparing Training Manuals, Documentation of User Reference Manual
- Documenting all the changes made through enhancements through proper tools and complete documentation of business procedures
- Responsibilities:
Sales Co-Ordinator & Core User
Riyadh Carton Factory
12.2002 - 07.2007
- Company Overview: Riyadh Carton Factory (RCF) part of the Al Rajhi Group of Companies is one of the leading manufacturers of packaging material
- It manufactures a variety of cartons like Die-cut, self-lock, RSC, KDF, HSC Boxes with different combination of papers
Medical Representative
Foreva, A Div of Unichem Laboratories Ltd.
06.1997 - 09.2002
Education
M.B.A. - Marketing & HRM
Andhra University
01.2003
B.Sc. - Chemistry, Physics & Maths
Andhra University
01.1996
Skills
- Sales & Business Development Polymers (PE, PP, PVC, ELASTOMERS, ETP)
- Market intelligence and Competition analysis
- Client Relationship & Key Account Management
- Contracting and Negotiation/Liaising & Coordination
- IT Knowledge (SAP)
- Strong interpersonal and analytical skills
- International Business & Trade operations
- Marketing & Sales leadership,
- Business Strategy, Distribution & Channel Sales Management, Team Management, Key Accounts Management,
- Strategic Planning & Execution
- Supply chain & Logistics
Education & Personal Details
English, Hindi, Telugu, Tamil & Arabic
Training
- Trained on SAP – SD gaining expertise on Enterprise Structure, Customer Master Data, Document Types (Sales, Delivery, Billing) and Condition Technique (Pricing)
- ISM level3 Diploma in Sales & Marketing
- Sales Negotiations
Core Competencies
- Business Development
- Evolve market segmentation & penetration strategies to achieve targets.
- Having good market knowledge in India, Nepal, Sri Lanka, Bhutan & Maldives on Polymers (PE, PP, PVC, ELASTOMERS, ETP & PET)
- Conduct competitor analysis by keeping abreast of market trends and competitor moves, to achieve market share metrics.
- Evolving market segmentation and developing plans to achieve desired targets
- Acquiring new clients and negotiating with them for securing profitable business; maintaining and managing existing accounts to ensure business sustainability
- Analyze & review the market response/requirements and communicate the same for coming up with new applications & processes
- Sales & Marketing
- Managing sales & marketing operations and ensuring accomplishment of set business goals
- Handling all segments of sales i.e. Pipe, C&C, TWP, Key account
- Identifying the new streams for revenue growth and developing plans to build consumer preference & prospective clients, generating business from the existing clientele to achieve business targets.
- Strategic Planning & Execution
- Steer Sales / Marketing operations with focus on bottom line, by ensuring optimal utilization of human resources.
- Develop marketing plans based on consumer preference and drive sales volumes.
- Identify and develop new streams for revenue growth and maintaining relationships with customers to achieve repeat/referral business.
- IT Knowledge
- Trained in SAP Sales and Distribution.
- Having in depth knowledge in SAP SD i.e., Sales Order Creation, Customer Complaints, Credit Memo, Debit Memo, Master Data Management
- OTC Handling
- Excellent Knowledge in MIS Reports, MS- Excel, MS Power Point, Micro Soft Out Look
Computer Skills
- System Analysis, Design and Implementations of SD.
- MS Word, MS Excel, MS Power Point, MS Front Page, MS Windows & BASIC language.
Timeline
Manager, Polymers
SABIC India Private Ltd
07.2010 - Current
Project Coordinator
XECA Intl (XENEL Group of Companies)
08.2007 - 08.2008
Sales Co-Ordinator & Core User
Riyadh Carton Factory
12.2002 - 07.2007
Medical Representative
Foreva, A Div of Unichem Laboratories Ltd.
06.1997 - 09.2002
B.Sc. - Chemistry, Physics & Maths
Andhra University
M.B.A. - Marketing & HRM
Andhra University
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