Mun Soon Freddy Lee
Singapore
Summary
Strategic and visionary with a sharp ability to foresee market trends and craft long-term strategies that drive growth and success for organizations. Goal-oriented achiever who sets high standards and consistently meets or exceeds targets through determination and effective execution. Master relationship-building skills enable deep connections with clients, colleagues, and partners, fostering strong collaboration and trust. Excels in navigating challenges with agility, finding innovative solutions that adapt to evolving business landscapes as a dynamic problem-solver. Brings creative innovation, fresh ideas, and unique perspectives to marketing and sales, consistently delivering standout campaigns in competitive markets. Known for supportive leadership style that inspires and empowers teams, fostering a positive and productive work environment. Leverages strategic marketing expertise and leadership skills to drive sustainable business growth, build impactful customer engagement strategies, and foster a high-performance sales team. Committed to identifying market opportunities, enhancing brand positioning, and delivering exceptional value to stakeholders while contributing to the long-term success of organizations.
Overview
23
23
years of professional experience
Work History
Sales & Marketing Director
M4U Holdings Pte Ltd
12.2022 - Current
- Develop and execute comprehensive sales and marketing strategies aligned with the company's goals and objectives
- Lead, mentor, and manage a high-performing team of sales and marketing professionals, providing guidance, support, and performance evaluations
- Identify market trends, competitive landscape, and customer needs to inform product and service offerings
- Build and maintain strong relationships with key clients, partners, and stakeholders to drive business growth and partnerships
- Create and manage budgets for sales and marketing activities, ensuring effective resource allocation and cost management
- Collaborate with the creative team to develop compelling marketing materials, campaigns, and digital content to enhance brand awareness
- Utilize data-driven insights to measure and analyze the effectiveness of sales and marketing campaigns, making data-backed recommendations for continuous improvement
- Stay updated with industry trends, emerging technologies, and best practices to implement innovative strategies that maximize business opportunities
- Provide regular reports and updates to the executive team on sales and marketing performance, revenue forecasts, and market insights
- Foster a culture of collaboration, innovation, and accountability within the sales and marketing teams
- MICE Focused Engaging clients across APAC region
Senior Business Development Manager
Questex Asia Pte Ltd
12.2022 - 04.2023
- Sells of sponsorships for live/virtual events and lead generation campaigns
- Builds new business for live/virtual events sponsorship by identifying prospects
- Identifies new business opportunities by researching and analyzing competitive events and sponsorship options
- Provides support, information, and guidance to clients
- Be able to customize sponsorship packages to suit clients’ needs
- Researches and builds database on sales/business development and marketing profiles from leading technology firms through LinkedIn/online sources and calls
- Identifies and suggests sponsorship/exhibition improvements or event formats by remaining current on industry trends, market activities, and competitors
- Prepares and updates sales reports by collecting, analyzing, and summarizing information
- Contributes to and works closely with Operations, Marketing, and Audience Development teams to achieve results
- MICE Focused Engaging clients across APAC region
Senior Business Development Manager (Head of Sales)
inCall Systems Pte Ltd
03.2022 - 10.2022
- Develop and implement industry specific sales plans & strategies
- Identify growth industries such as IT, Infocomm, Security, etc
- And drive sales in those areas
- Actively prospect and generate a viable pipeline of opportunities through multiple channels
- Gain a clear understanding of clients' businesses and requirements
- Make accurate, rapid cost calculations and providing customers with quotations and proposals
- Maintain a strong relationship with existing accounts
- Manage and motivate a team to meet and exceed sales targets
- Manage campaigns of demand & lead generation for clients
- Manage call centre campaigns for clients (inbound & Outbound)
- MICE Focused Engaging clients across APAC region
Sales Manager
Butcher Polish Pte Ltd
01.2020 - 03.2022
- Ensure that a proper level of stock is maintained and merchandise is displayed appropriately with proper signage and favorable shelf placement
- Set up as well as stocking and rotating of the manufacturer’s products
- Resolve problems at outlet level in order to maintain the standards established in the initial sales agreement
- Introduce promotions, gain agreement and support from the outlet managers
- Generate awareness and enthusiasm with colleagues prior to launch of promotions
- Monitor sales volume, inspect inventory levels, and maintain in-store promotional materials
- Introducing new products and demonstrate proper use of products
- In charge of export sales in Philippines, Thailand, Myanmar, Malaysia, Cambodia & Indonesia
Operations, Project & Sales (New Project)
Security Risk-Solutions Pte Ltd
02.2018 - 12.2019
- In charge of project sales with facial recognition technology system
- Work closely with IT department and liaising with clients on the system set up
- Plan marketing campaigns FIRST
- Constantly looking for new business developments in Singapore and other countries
- Tender projects from government sectors
Regional Sales & Marketing Director
Tuk Dee Thailand. Co. Ltd (Telecommunications)
03.2016 - 02.2018
- In charge of dedicated countries sales figures & marketing plan
- Work closely with individual country distributors for strategic plans
- Plan marketing campaigns for individual countries
- Constantly looking for new business developments
- Taking care of Singapore, Malaysia, Thailand, Philippines, Hong Kong, Myanmar, Cambodia, Bangladesh, Dubai UAE
Regional Sales & Marketing, AVP (APAC)
PHICOMM Technology (Asia Pacific) Pte Ltd
10.2014 - 02.2016
- In charge of APAC sales figures & marketing plan
- Work closely with individual country distributors for strategic plans
- Focusing on Channel distributions with partners
- Plan marketing campaigns for individual countries
- Constantly looking for new business developments
- Plan yearly exhibitions for product & brand awareness in individual countries
Assistant Manager, Advertising Sales
Weekender Group Pte Ltd
12.2013 - 09.2014
- Provide advertising advice to clients on their marketing campaign
- Help clients to have more coverage for their brand awareness
- Maintain good relationships with clients and build strong repo for future campaign
- Provide innovative & creative ideas for client campaign
Assistant Client Services Manager
Moove Media Pte Ltd
10.2012 - 11.2013
- Provide advertising advice to clients on their marketing campaign
- Help clients to have more coverage for their brand awareness
- Maintain good relationships with clients and build strong repo for future campaign
- Provide innovative & creative ideas for client campaign
- Advertising Sales
Account Development Officer
Asia Pacific Breweries Singapore
06.2011 - 09.2012
- Ensure that a proper level of stock is maintained and merchandise is displayed appropriately with proper signage and favourable shelf placement
- Set up as well as stocking and rotating of the manufacturer’s products
- Resolve problems at store level in order to maintain the standards established in the initial sales agreement
- Introduce promotions, gain agreement and support from the store managers
- Generate awareness and enthusiasm with colleagues prior to launch of promotions
- Monitor sales volume, inspect inventory levels, and maintain in-store promotional materials
Sales Merchandiser
Coca-cola Singapore Beverage Pte Ltd
08.2009 - 06.2011
- Ensure that a proper level of stock is maintained and merchandise is displayed appropriately with proper signage and favourable shelf placement
- Set up as well as stocking and rotating of the manufacturer’s products
- Resolve problems at store level in order to maintain the standards established in the initial sales agreement
- Introduce promotions, gain agreement and support from the store managers
- Generate awareness and enthusiasm with colleagues prior to launch of promotions
- Monitor sales volume, inspect inventory levels, and maintain in-store promotional materials
Outlet Manager
Singapore Explorer Group
06.2007 - 08.2009
- Responsible for the operations of the sales in each outlet
- Store and Inventory/Stock Control
- Ensure smooth flow of operation in restaurant, bar and café
- Handling payment matters and securing vendors
- Coordinating events such as birthday parties and weddings
- Manage Reservations
- Provide good customer service
Bar Manager
Crewroom Pte Ltd
01.2006 - 06.2007
- Tend to customers’ needs and requests
- Take and check inventory levels
- Ensure smooth flow of bar operation
- Housekeeping of the bar
- Provide good customer service
Product Consultant
Big By Safe Pte Ltd
06.2002 - 01.2006
- Tend to customers’ needs and requests
- Provide best advice to customer on what to buy
- Arrange delivery to customer
- Provide good customer service
Education
Bachelor’s Degree - Business Management
National Valley University
01.2017
Workplace Literacy & Numeracy (WPLN)
WDA (Kaplan Singapore)
01.2014
Diploma - Hotel & Tourism & Hospitality Management
Management Development Institute of Singapore
01.2009
Professional Certificate - Web Page Design
University Illinois of Chicago
01.2005
Secondary3 - undefined
Bukit Merah Secondary School
01.2001
Primary School Leaving Examination - undefined
Naval Base Primary School
01.1997
Skills
- IT Skills
- Software
- Microsoft Word
- Microsoft PowerPoint
- Microsoft Excel
- Word Processing
- Spreadsheets
- Negotiation Skills
- Damage Control
- Crisis Management
- Risk Management
- Marketing planning
- Sales statistics analysis
- Social Skills
- Rapport and relationship building
- Sales presentations
- Strategic planning
- Competitor analysis
- Staff development
- Business development
- Sales quota achievement
- Leads prospecting
- Contract negotiations
- CRM management
- Product launches
- Account development
- Performance tracking and evaluations
- Marketing campaign evaluation
- Affiliate marketing
- Contract negotiation expertise
- Sales and prospect management
- Customer service
- Account management
- Decision-making
- Relationship building
- Marketing strategy development
- Brand marketing
- Account servicing
- Market trend analysis
- B to B sales
- Networking events
Language Skills
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Chinese (Cantonese)
Bilingual or Proficient (C2)
Malay
Intermediate (B1)
Thai
Intermediate (B1)
Credentials
http://www.themalaysianinsider.com/business/article/phicomm-c230w-set-to-fill-entry-level-smartphone-gap
Timeline
Sales & Marketing Director
M4U Holdings Pte Ltd
12.2022 - Current
Senior Business Development Manager
Questex Asia Pte Ltd
12.2022 - 04.2023
Senior Business Development Manager (Head of Sales)
inCall Systems Pte Ltd
03.2022 - 10.2022
Sales Manager
Butcher Polish Pte Ltd
01.2020 - 03.2022
Operations, Project & Sales (New Project)
Security Risk-Solutions Pte Ltd
02.2018 - 12.2019
Regional Sales & Marketing Director
Tuk Dee Thailand. Co. Ltd (Telecommunications)
03.2016 - 02.2018
Regional Sales & Marketing, AVP (APAC)
PHICOMM Technology (Asia Pacific) Pte Ltd
10.2014 - 02.2016
Assistant Manager, Advertising Sales
Weekender Group Pte Ltd
12.2013 - 09.2014
Assistant Client Services Manager
Moove Media Pte Ltd
10.2012 - 11.2013
Account Development Officer
Asia Pacific Breweries Singapore
06.2011 - 09.2012
Sales Merchandiser
Coca-cola Singapore Beverage Pte Ltd
08.2009 - 06.2011
Outlet Manager
Singapore Explorer Group
06.2007 - 08.2009
Bar Manager
Crewroom Pte Ltd
01.2006 - 06.2007
Product Consultant
Big By Safe Pte Ltd
06.2002 - 01.2006
Workplace Literacy & Numeracy (WPLN)
WDA (Kaplan Singapore)
Diploma - Hotel & Tourism & Hospitality Management
Management Development Institute of Singapore
Professional Certificate - Web Page Design
University Illinois of Chicago
Secondary3 - undefined
Bukit Merah Secondary School
Primary School Leaving Examination - undefined
Naval Base Primary School
Bachelor’s Degree - Business Management
National Valley University
Similar Profiles
Lin Yanping (Libby)Lin Yanping (Libby)
Assistant Manager (finance) at Roxy-Pacific Holdings Pte Ltd (formerly known as Roxy-Pacific Holdings Limited)Assistant Manager (finance) at Roxy-Pacific Holdings Pte Ltd (formerly known as Roxy-Pacific Holdings Limited)
Tyrron PierceTyrron Pierce
Film Director at M4U ProductionsFilm Director at M4U Productions
Barry BoonBarry Boon
E Commerce Warehouse Packer at Henatenn Holdings Pte LtdE Commerce Warehouse Packer at Henatenn Holdings Pte Ltd