Muhammad Azmi Bin Nasib
Creative Director
Summary
Dynamic Creative Director with a proven track record at CreativeMbassy Pte Ltd, excelling in strategic communications and project management. Expert in visual storytelling and project management, I foster interdisciplinary collaboration to deliver high-impact campaigns, enhancing brand engagement and consistency across platforms. Recognised for mentoring teams and streamlining creative processes.
Hardworking and passionate job seeker with strong organisational skills to achieve company goals.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organisational growth.
Overview
29
29
years of professional experience
Work History
Creative Director
CretiveMbassy Pte Ltd
05.2008 - 03.2025
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Monitored industry trends to keep creative materials fresh and engaging.
- Developed strategic communication and marketing plans.
- Fostered strong interdisciplinary collaboration, integrating marketing, design, and product development efforts to enhance project outcomes.
- Streamlined project management processes, enabling team to meet critical deadlines without compromising on creativity or quality.
- Developed style guides to promote consistent branding across client projects.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Conducted research and identified market trends to inform creative direction.
- Wrote creative briefs and coached copywriters to develop compelling content.
Art Director
Imagine Concepts Pte Ltd
04.2005 - 04.2008
- Collaborated with cross-functional teams to ensure cohesive visual storytelling in event experiential and proposal designs.
- Improved brand consistency by developing and implementing comprehensive visual guidelines across all platforms.
- Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
- Guided visual aspect of promotional events, creating immersive brand experiences for client.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Enhanced overall design quality by mentoring junior designers and providing constructive feedback on their work.
Senior Graphic Designer
Asian Trade Press Pte Ltd
05.2002 - 02.2005
- Specialising in Publication and Advertisement.
- Explored new techniques in graphic design trends keeping abreast of industry advancements.
- Enhanced brand recognition by developing innovative and visually compelling marketing materials.
- Mentored junior designers to foster their professional growth and enhance team productivity.
- Delivered high-quality designs on tight deadlines, ensuring client satisfaction and repeat business.
- Boosted customer engagement by creating eye-catching advertisement tailored specifically for targeted demographics.
Graphic Designer
Lucas Harrison Design Consulting Pte Ltd
01.2001 - 05.2002
- Developed creative design for print materials, brochures, banners and packaging design.
- Conceptualised creative designs for print materials, banners, and signs.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Created digital image files for use in digital and traditional printing methods.
Graphic Specialist
IBM (Singapore)
05.1996 - 01.1997
- Streamlined design processes for increased efficiency and faster project completion.
- Provided expert guidance on color theory, typography, layout composition and other essential design principles.
- Optimized graphic designs to improve internal website load times and user experience.
- Support internal powerpoint proposal and creation of new template application.
- Assisted in the development of style guides to maintain consistent branding across various platforms.
Education
Diploma in Graphic Design
Nanyang Academy of Fine Arts
Seconday Education
Bukit View Secondary School
04.2001 -
Primary Education
Bukit View Primary School
Singapore 04.2001 -
Skills
Creative Team Leadership
Project Management
Art Direction
Problem-solving
Strategic Communications
Video Editing
Strategic Thinking
Storyboard Creation
Visual Storytelling
UI/UX Expert
Passion for Food
Creative professional with over 20 years of experience in the creative industry, blending expertise in design, branding, and storytelling with a deep passion for food and culinary innovation. Skilled at developing engaging visual and experiential concepts that connect audiences to culture and cuisine.
Timeline
Creative Director
CretiveMbassy Pte Ltd
05.2008 - 03.2025
Art Director
Imagine Concepts Pte Ltd
04.2005 - 04.2008
Senior Graphic Designer
Asian Trade Press Pte Ltd
05.2002 - 02.2005
Seconday Education
Bukit View Secondary School
04.2001 -
Primary Education
Bukit View Primary School
04.2001 -
Graphic Designer
Lucas Harrison Design Consulting Pte Ltd
01.2001 - 05.2002
Graphic Specialist
IBM (Singapore)
05.1996 - 01.1997
Diploma in Graphic Design
Nanyang Academy of Fine Arts
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