Mor Nee Ong
Summary
Performance-driven Vice President with 20 years of distinguished experience in the Casino industry and proven leadership abilities. In depth-knowledge of VIP and Premium Mass Market, Junket Business in Southeast Asia, Marketing Management, and Compliance Requirement. Passionate about applying excellent organization and communication skills to manage and lead teams. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Excellent team builder and leader of initiatives.
Overview
15
15
years of professional experience
Work History
Vice President, International Business Development
Resort World Sentosa
03.2017 - Current
- Management Role (Planning, Organizing, Staffing, Directing, Coordinating, Reporting & Budgeting)
- Developed VIP market for both cash and rolling businesses
- Manage the monthly sales volume & credit assessment of international market agents
- Delivered high-quality administrative support and management, planning & policy assistance to board members
- Developed short-term & long-term sales objectives and strategic plans to meet market needs
- Developed players' profiles to ensure VIP Touchpoints are clear with all individual preferences
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs
- Defined and integrated roles to ensure they take ownership of their job responsibilities and be upfront for their sales performances
Director of Business Development
NagaWorld Limited
03.2016 - 03.2017
- Developed business prospect for Southeast Asia market (Direct Player/ Junket)
- Responsible for revenue generated, business development & debts collection
- Ensured house programs and services are up to all players' expectation
- Developed and implemented value-added strategies to increase profitability, expand market share and cement company-players relationships
- Enhanced revenues in several programs by implementing creative sales training techniques for staff
- Created strategic and tactical sales initiatives for forward planning to meet key objectives
- Activation and new member acquisition
Vice President of Business Development
Resort World Sentosa
05.2012 - 03.2016
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs
- Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools
- Created vision and provided leadership for targeting larger prospects
- Collaborated with sales and marketing departments to support business objectives and client acquisition
- Created strategic and tactical sales initiatives for forward planning to meet key objectives
Assistant Vice President of VIP Marketing
Resort World Sentosa
05.2010 - 04.2012
- In charged, managed, and oversee day-to-day operations in VIP areas accurately and efficiently
- Managed VIP Services and VIP Reservation in pre-opening team setup
- Responsible for all standard performances in VIP Services
- Managed all VIP private jet bookings and coordinated with aviation team
- Managed gaming private salon and ensured all salon requests from high rollers' are up to their expectations
- Ensured VIP Services personnel provided excellent services tp premium regular players in VIP Gaming
- Coordinated with various business units to execute business-related projects and promotions
- Manpower planning (Recruitment)
- Directed, trained, and monitored staffs' performance to ensure efficiency and productivity
- Evaluated staffs' service standards and performance through progressive reports, confirmation and annual appraisal
Assistant Director of VIP Services
Resorts World Sentosa
10.2009 - 04.2010
- Ensured all guests' demands in terms of rooms, transport, show seating, and resort facilities arrangement are met
- Promoted Casino programs, in house product & services to valued guests and kept them updated on the latest development changes
- Assisted guests and provided information on fund arrangement in most convenient ways of fund transactions
- Assisted guests on check cashing facilities at Casino Accounting as per financial policy guideline
- Planned and forecasted the usage of rooms, transportations, food and beverages and sales
- Ensured all utilities are functional and available in overall VIP Gaming Operations and Crockfords Tower (Hotel) Premises
- Ensured all staffs comply with the rules of Singapore Casino Regulatory Authorities
- Provided shift report on activities, incidents, happenings of the day and compilation of monthly report on assigned area
- Planned and coordinated meetings for process review and improvement
Shift Manager of Player Development
The Venetian
01.2008 - 09.2009
- Responsible for Premium Mass Market
- Player Development/ Acquisition
- Developed and built strong rapport with new and existing premium mass players to drive incremental visitation
- Promoted Casino products and services towards premium mass players
- Managed room complimentary in alignment with players
Education
MBA - Business Administration
University of London
London, United Kingdom07.2022
Skills
- SIEBEL (Customer Relations Management)
- DRS- Dynamic Reporting System (Casino System)
- Microsoft Office Word, Excel, Outlook, Powerpoint
- Casino Management System (Casino System)
- Critical Thinking & Strategic Planning
- Budgeting and Forecasting
- Sales Growth
- Performance Monitoring and Evaluation
- Business Growth and Marketing Strategies
Languages
English
Advanced (C1)
Chinese (Mandarin)
Advanced (C1)
Chinese (Cantonese)
Advanced (C1)
Malay
Advanced (C1)
Hokkien
Advanced (C1)
Timeline
Vice President, International Business Development
Resort World Sentosa
03.2017 - Current
Director of Business Development
NagaWorld Limited
03.2016 - 03.2017
Vice President of Business Development
Resort World Sentosa
05.2012 - 03.2016
Assistant Vice President of VIP Marketing
Resort World Sentosa
05.2010 - 04.2012
Assistant Director of VIP Services
Resorts World Sentosa
10.2009 - 04.2010
Shift Manager of Player Development
The Venetian
01.2008 - 09.2009
MBA - Business Administration
University of London
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