Monica Chua Pui Ling
Summary
In search of a challenging position with a market leader that will utilize my experience in strategic planning, product management and relationship management in the financial industry in Asia.
Overview
32
32
years of professional experience
Work History
SVP Wealth Development
HSBC Singapore
8 2016 - Current
- Customer on-boarding, Segmentation of Customers & Client Engagement Journey on Digital platform and apps
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Implement the Financial Planning Standards and models
- Development of advisory skills and Specialist for investment, insurance, legacy and mortgage
- Overall Investment Theme Planning and Strategic Business Plan
- Client advice policies and portfolio quality management
- Digital transformation and client communication via trigger and personalization.
- Maintained consistent growth in revenue, contribution margin, operating profit, and EBITDA.
- Enhanced company performance by implementing new strategies and streamlining operations.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
Head of Wealth Development, SVP
HSBC China (On secondment)
08.2014 - 08.2016
- Developed and implement Wealth Strategy covering the wealth investments business in China covering both Consumer Banking and Business Banking business
- Strategic planning and commercialization of projects and managing wealth development
- Managing a team of 15 and responsible for wealth product development - defining the product strategy, pricing strategy, financial performance and investment communication of investment and treasury products for Wealth
- Digital implementation of Strategic Financial planning, QDII, MRF and Structure Products online distribution including Total FX Pricing and Risk Margin Management.
- Liaison with Regulators CBRC, SAFE and PBOC to obtain licences for new business in HSBC China.
Investment & Treasury Head, SVP
HSBC Singapore
01.2011 - 08.2014
- Developed and implement Wealth Strategy covering both the unit Trusts and Treasury business in Singapore
- Strategic planning and commercialization of projects ranging from Strategic Financial Planning tools, Online Unit Trusts and Securities trading platform including introduction of wrap account pricing for differentiate customer segment
- Managing a team of 10 and responsible for wealth product management - defining the product strategy, pricing strategy, financial performance and investment communication of investment and treasury products for Wealth
- Develops pricing strategies and product position plans which contributes to maximizing product profitability for both online and face to face transactions
- Responsible for conceptualization, defining the user requirements for both online trading platforms and launching products on e-Services.
Regional Investment and Insurance Product Manager, VP (H)
United Overseas Bank Group
04.2008 - 01.2011
- Oversees market analysis and defines strategic product goals and business case
- Ensure product launches in 4 regional countries are align to in-house market outlook and pricing are competitive
- Develops pricing strategies and product position plans which contributes to maximizing product profitability
- Provides leadership to cross-functional product workgroups or stakeholders in defining product vision and leads project management meetings to setup new system implementation and application for QDII
- Conduct company and product due diligence review of both new and existing product providers
- Support and work with Regional Countries on product selection and due diligence for product launch covering 4 countries - China, Indonesia, Malaysia and Thailand
- Develop and communicate regional guidelines on governance of 3rd party product provider to the region.
- Cultivated partnerships with external stakeholders to maximize business opportunities and extend network reach within the industry sector.
- Launched new products and services with thorough market research, leading to increased revenue growth.
Regional Risk and Assurance, VP
United Overseas Bank Group
09.2006 - 03.2008
- Set up of the wealth management privilege platform in China and Hong Kong
- Provided advisory support to both Privilege Banking offshore and Regional Wealth Management team by identifying and address key regulatory concerns relating to cross-borders activities conducted by RM
- Implemented a communication plan to create or heighten the 'compliance' awareness culture relating to the conduct of financial advisory services provided by RM across the regional offices in UOB Group (Indonesia, Malaysia, China and HK for lending ad credit cards dispute)
- Formalize the rules of engagement for the Bank with regards to cross border activities for 7 countries
- Manage a team and formulated training for sales platform on new procedures and processes as well as any compliance related matters including rolling out new initiatives for the region
- Assessed the new products launches within the region evaluating the financial, economic and compliance risk associated to these potential new products launches targeting the retail investors
- Advisory and embark on a special project for the credit cards business in Hong Kong.
Compliance Officer (Associate)
ING Asia Private Bank Limited
04.2005 - 09.2006
- Formulated the Rules of Engagement for cross borders activities conducted by Relationship Managers in 9 jurisdictions (SEA, North Asia and Middle East)
- Compliance Advisory for 9 jurisdictions on cross border - HK, Philippines, Singapore, Indonesia, Brunei, Malaysia, Taiwan, Middle East and China
- Formulate compliance monitoring program
- Conduct Compliance assessment review of business operations is in line with applicable SFA, FAA and banking regulations
- Responsible for anti-money laundering program and approval of account opening
- Provide advisory on risk and compliance issues; including dissemination of regulatory changes to business units and conduct compliance training
- Review marketing materials and prospectus for selling restrictions and agreements such as service level and outsourcing agreements
- Maintain Compliance Code and procedural manuals.
Risk Management Officer (Assistant Manager)
Schroder Investment Management (Singapore) Ltd
03.2004 - 04.2005
- Developed operational and credit procedures for risk management
- Conduct investment suitability review of client's investment guidelines for Singapore and Hong Kong offices including portfolio risk construction
- Directed and assess the overall operational and credit risks, reporting significant management issues and ensure proper issues resolutions
- Maintain risk maps for various business units.
Assistant Accountant
Tequila Asia Pacific Pte Ltd
09.1997 - 03.1998
- Responsible for full sets of accounts, budgeting and credit control of the Company.
Audit Assistant
Harry Tan & Partners
07.1996 - 09.1997
- External audit - experience in conducting audit on hotels, manufacturing and oil trading companies and prepare group consolidated accounts.
Internal Audit Officer
Hong Leong Finance Ltd
04.1996 - 07.1996
- Internal audit - experience in conducting Branch banking and credit financing assessment of vendors.
Audit Assistant
Chan-Ma & Co
07.1995 - 03.1996
- External audit - experience in conducting audit on MSCT, charitable organization and trading companies
- Preparing tax computation for individual and companies.
Review Assistant, Banking & Financial Institution Group
Monetary Authority of Singapore
12.1992 - 02.1995
- Prepare write up and brief of Bank, Merchants Bank and representative offices for recommendation to establish in their presence in Singapore
- Conduct liquidity assessment of Bank's capital adequacy including monitoring top 100 borrowers
- Ensure that full banks and merchant banks comply with the Banking Act.
- Supervision of Banks operations and reporting to comply with Banking act and regulations
Education
ASEAN Chartered Professional Accountant (ACPA) -
Digital Business Strategy Columbia Business School - undefined
Certificate in Forensic Master Class Training - undefined
Massachusetts Institute of Technology (MIT Certificate in Fintech- Future Commence) - undefined
Sotheby’s Art and Law - undefined
Executive Masters in Science in Marketing, City University of New York - undefined
Chartered Account of Singapore - undefined
Certification in Risk Management Assurance (CRMA), IIA Global US - undefined
The Association of Chartered Certified Accountant (ACCA) - undefined
Skills
Product Strategy and Planning
Finance Planning
Relationship management
Project Management, Drive New Initiatives
Partnership Development
Policy Development
Accomplishments
- 2017, Onboarding and targeting customers on Digital Channel in a systematic way. Implement financial planning, develop advisor skills, implement investment themes and client education, as well as manage client advice and portfolio quality. Implement Group Standard for Financial Planning and deploy Financial Planning framework, models and tools in the country.
- 2016, Business development for Pearl River Delta Business Banking projects over and above the consumer banking investment product development for SME. Launch of Online Structured Products bring AUM to $1 billion and retention of maturity close to 65%. First in Group to enable this in Strategic Retail Brokerage Platform for Structured Products. Business Transformation of Wealth Business in Shanghai. Launched the online Unit trust and Mutual Recognition platform in China. Delivery of AOP exceeded by 20% for AOP and revenue.
- 2015, Spearhead the development of Online Mutual Fund & MRF distribution in China. Achieved an increase in AUM of 45% for mutual funds, Wealth growth on YOY 30% and exceeded the revenue budget by 8%. Spearhead the Digital distribution and e-commerce trading of investment products and overall responsible for the product, communication, governance and financial planning. Penetration rate on online channel achieved 25%.
- 2013, Spearheaded the development of Strategic Financial Planning tools, bond sourcing tools including providing a platform for digital advisory content marketing and customer wealth dashboard in Personal Internet Banking. Achieved increased in FUM for Investments by 33% from 2012. Achieve a YOY 45% growth in AUM for Funds.
- 2012, Spearhead and manage the consumer banking both client facing and RM channels including the external website of Customer’s wealth dashboard, portfolio view and portfolio x ray of customer’s holdings and transactions in the wealth dashboard.
- 2011, Define the product suite and investment communication roadmap and implement Online Unit Trust & Securities trading platform for a B2C. Increased wealth penetration for online channel contributing to 8% of total Unit trust volume transactions.
- 2008, Spearheaded the wealth management setup, ranging from obtaining Regulatory approval, product packaging and launch of Wealth products such as deposit, investment and insurance in Shanghai.
- 2001-2004, Attached to London’s Group Compliance Monitoring Team to conduct a review of UK institutional, pension and retail business. Responsible to drive the implementation of STP (automate the front office order placement, middle office and back office compliance checks) and Risk Management systems in Singapore in 2002-2004.
Timeline
Head of Wealth Development, SVP
HSBC China (On secondment)
08.2014 - 08.2016
Investment & Treasury Head, SVP
HSBC Singapore
01.2011 - 08.2014
Regional Investment and Insurance Product Manager, VP (H)
United Overseas Bank Group
04.2008 - 01.2011
Regional Risk and Assurance, VP
United Overseas Bank Group
09.2006 - 03.2008
Compliance Officer (Associate)
ING Asia Private Bank Limited
04.2005 - 09.2006
Risk Management Officer (Assistant Manager)
Schroder Investment Management (Singapore) Ltd
03.2004 - 04.2005
Assistant Accountant
Tequila Asia Pacific Pte Ltd
09.1997 - 03.1998
Audit Assistant
Harry Tan & Partners
07.1996 - 09.1997
Internal Audit Officer
Hong Leong Finance Ltd
04.1996 - 07.1996
Audit Assistant
Chan-Ma & Co
07.1995 - 03.1996
Review Assistant, Banking & Financial Institution Group
Monetary Authority of Singapore
12.1992 - 02.1995
SVP Wealth Development
HSBC Singapore
8 2016 - Current