Summary
Overview
Work History
Education
Skills
Professional Experience
Certification
Accomplishments
Languages
Timeline
Generic

Mohammad Rafi

Singapore

Summary

Senior Salesforce Developer with over 7+ years of hands-on experience, including key projects at KPMG. Specialized in Apex, Lightning Web Components (LWC), Aura Components, and complex REST/SOAP integrations with third-party systems. Proven ability to optimize customer engagement, streamline business processes, and deliver secure, scalable Salesforce solutions across Sales Cloud, Service Cloud, and Community Cloud.

Expert in Salesforce DevOps practices, including CI/CD pipelines, Git version control, and automated deployment strategies. Adept at collaborating across technical and business teams to translate requirements into innovative solutions that enhance performance, maintain compliance, and support organizational goals.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Senior Salesforce Developer

KPMG
07.2024 - Current

Project: JTC CRM.

  • Designed and implemented Lead, Account, and Case Management modules using Salesforce Service Cloud and Sales Cloud.
  • Integrated real-time data streams using Kafka integration.
  • Utilized Dream Factory with the JARVIS warehouse to create accounts via LWC.
  • Developed integrations for CSP 2.0, New CSP, CX (Corporate Website), and Maple using the Salesforce REST Composite API.
  • Exposed custom REST APIs for the Platinum Portal.
  • Implemented a survey functionality to capture and analyze customer feedback.
  • Installed and configured the MTI BizEngage package, and enabled BizEngage features for JTC CRM.
  • Applied TSP policy to ensure security compliance for both mobile and web applications.
  • Executed data migration activities from Microsoft Dynamics to Salesforce.
  • Developed Customer 360 and Product 360 views to provide comprehensive data visualization.
  • Created reports and dashboards for key business metrics visualization.
  • Supported deployments via a CI/CD pipeline using GitLab and SHIP-HATS.

Senior Salesforce Developer

KPMG
08.2023 - 06.2024

Project: TTW (Transformation to Win) at Shell

  • Built Flows, Apex Triggers, Lightning Web Components (LWC), and REST integrations for automated service processes.
  • Set up Email-to-Case to streamline case creation from customer emails.
  • Created case assignment rules to route cases based on predefined business logic.
  • Developed and deployed custom case escalation and notification mechanisms to ensure SLA compliance.
  • Supported CI/CD deployment processes using GitHub for version control and release management.

Senior Salesforce Developer

KPMG
06.2022 - 07.2023

Project: Blaze Enhancement at Shell.

  • Led enhancement and data migration activities for system improvements and legacy data consolidation.
  • Enabled Salesforce Service Cloud features specifically tailored for the Vietnam region.
  • Configured Email-to-Case to streamline case creation from incoming customer emails.
  • Created case assignment rules to route cases automatically based on predefined regional business logic.
  • Enhanced CTI flow to automatically generate cases for Vietnam-based customers.
  • Implemented Apex Batch Sharing logic to share records dynamically by region for better data access control.
  • Developed a spam case-handling functionality to reduce noise and improve case queue accuracy.
  • Supported CI/CD deployment processes using GitHub for source control and automated releases.

Salesforce Developer

KVP Business Solution Pvt. Ltd.
08.2020 - 07.2022

Project: Firesland Compina and Order Management Mobile Application.

  • Redesigned the Account module and implemented a robust Community Portal to enhance user engagement.
  • Worked on both Partner Community and Customer Community setups, including configuration, customization, and user access management.
  • Collaborated with stakeholders from various departments to understand their business needs and develop solutions accordingly.
  • Built a Lightning web component to create a mobile application for order management.

Salesforce Developer

Cloud Analogy
03.2018 - 05.2020

Project: IPSI & Insurance Calculator

  • Built a custom application using Aura, LWC, Apex, and Flows.
  • I built a release package and installed it into production.
  • Built an Aura component for the Insurance Application.
  • Create a PDF using a Visualforce page and Apex.

Education

Master of Computer Science -

Jamia Millia Islamia
New Delhi
01.2018

Bachelor of Science -

MJPRU Rohilkhand University
UP
01.2014

Skills

  • Apex
  • Aura
  • Lightning web component
  • Trigger
  • Visualforce
  • SLDS
  • SOQL
  • SOSL
  • REST
  • SOAP
  • REST API integration
  • Salesforce Admin
  • SF Command
  • Asynchronous Apex
  • GIT
  • GitHub
  • GitLab
  • CI/CD
  • Flows
  • Workflow rules
  • Process builder
  • Approval processes
  • VS Code
  • IntelliJ IDEA
  • Copado
  • SonarQube
  • Data loader
  • Workbench
  • JIRA tool
  • SMT tool
  • HTML
  • CSS
  • JavaScript
  • Data migration
  • Agile methodology

Professional Experience

  • Working at KPMG India as a senior Salesforce developer from July 11, 2022, until
  • Worked at KVP Business Solution Pvt Ltd as a Salesforce developer from August 17, 2020, to June 30, 2022
  • Worked at Cloud Analogy as a Salesforce developer from April 1, 2020, to May 31, 2028

Certification

  • Salesforce Administrator
  • Platform Developer I
  • Platform Developer II
  • JavaScript developer I
  • Salesforce AI Associate
  • Data Cloud Consultant

Accomplishments

  • Employee of the Month – Cloud Analogy (2019)
  • Employee of the Month – KVP Business Solution (08/21)
  • Employee of the Year – KVP Business Solution (2021)

Languages

Hindi
First Language
English
Proficient (C2)
C2

Timeline

Senior Salesforce Developer

KPMG
07.2024 - Current

Senior Salesforce Developer

KPMG
08.2023 - 06.2024

Senior Salesforce Developer

KPMG
06.2022 - 07.2023

Salesforce Developer

KVP Business Solution Pvt. Ltd.
08.2020 - 07.2022

Salesforce Developer

Cloud Analogy
03.2018 - 05.2020

Master of Computer Science -

Jamia Millia Islamia

Bachelor of Science -

MJPRU Rohilkhand University
Mohammad Rafi