Miranda

• Expanded KOL resources across Europe, built and managed the BD team.
• Planned and executed multiple operational campaigns in collaboration with KOLs to drive user acquisition and support brand promotion.
• Coordinated communication with media, industry influencers, and partners to enhance brand exposure.
• Wrote and edited press releases, blog posts, and social media content to promote the company’s brand story.

Key Achievements:

• Expanded local KOL network to over 200, established partnerships with 30+ industry media outlets, significantly boosting brand visibility in the market.
• Planned and executed 5 large-scale brand campaigns, attracting over 50,000 participants and increasing brand exposure by 30%.
• Collaborated deeply with KOLs and media to run 3 major user acquisition campaigns, achieving a 25% growth in users.

• Managed KOL advertising campaigns, calculated and optimized ROI for each KOL to ensure efficient use of marketing budgets.
• Selected and optimized KOL resources, regularly updating the KOL database to ensure long-term partnerships with the most influential KOLs.
• Collaborated with business departments to plan and execute KOL marketing strategies, increasing brand exposure, user engagement, and market penetration.

Key Achievements:

• Successfully executed KOL advertising campaigns, optimizing ROI and increasing overall ad campaign return by 35%.
• Built and maintained a KOL resource database, increasing KOL activity and user engagement by 20%.
• Planned and executed 10+ joint KOL promotion events, reaching over 5M people and increasing user growth by 15%.

• Analyzed on-chain data from Glassnode, writing market analysis and predictions.
• Compiled user information and crypto market insights to meet diverse user investment needs based on product risk and return.
• Led operational events like AMA sessions, focusing on blockchain market trends.
• Conducted in-depth research on DeFi, GameFi, various blockchains (L2, sidechains, cross-chain), and tracked blockchain venture capital movements, delivering reports.

Key Achievements:

• Established and maintained 167+ high-value customer relationships in 8 months.
• Contributed to a 63% growth in platform trading volume.

• Recruited and hired top-performing sales representatives.
• Managed, motivated, and empowered the sales team to achieve monthly sales goals.
• Continuously analyzed trends and enhanced department product knowledge.
• Performed daily department maintenance tasks, including stock management, price adjustments, and product displays.

• Provided phone banking services to clients.
• Leveraged business opportunities to increase cross-selling of products.
• Adhered to procedures, policies, and regulations to protect the interests of both clients and the bank.