Minakshi Gurani

• Got Promoted within 15months in the role

• Achieved 120% of Street quota in the year 2024

• Customer Retention Figures at 140%

• Brought in strategic corporate logos across different industries maneuvering RFPs, legal and procurement challenges. Cracked some of the largest deals in the region

• Created and implemented playbooks, training materials for new joiners to view and ramp quickly

• Mentoring and coaching ramping sales reps on consistent attainment

• Improved efficiencies in the BDR team by removing Silo and reducing capacity restrictions

• Exceeded quotas by 150% every Quarter. Was the top performing rep in the region for over a year.
• Create a pipeline of 1.5Mil every quarter and generated a revenue of 6.4Mil across the 1st year.
• Hired and mentored a team of Strategic Business Development reps across the APAC region
• Piloted a programme to proactively reach out to top-of funnel leads. This programme helped increase influenced MRR for the department. Worked extensively with Channel Partner teams on go-to-market strategies to build and nurture clients and partner relationships.
• Tools: Use tools effectively to research and communicate with clients. Work on RFP's and drive engagement at the CISO and CTO level, using ROI models and case studies.

• Sales and Business Development: Worked on sourcing new accounts, educating advertisers about the products & services, RFP's, negotiations, deal closures and account management.
• Build and managed an entire region - hiring new reps, coaching them while working on bringing in revenue

• Set up the market for Scatter in South India, built and managed teams. Educated clients, created pipelines for revenue, worked on RFP's largely for Enterprise clients.
• Revenue Generation & Account Management: Took a consulting approach to achieving short and long-term business goals. Understood clients' goals and supported them with relevant business solutions. Created upsell and cross sell opportunities through account management efforts.
• A Growth Mindset helped me succeed in business scenarios.

• Business Development: Spruced and Managed high revenue clients (FMCG Portfolio for the entire region). Created reporting frameworks and growth strategies to monitor client progress and increased revenue through cross selling. Managed and Contributed revenues of INR 1Bn approximately 18% of the overall revenue for the region.
• Account Management: Executed deals post closure and managed KPI's to achieve the committed goals.
• Stakeholder Management: Managed key stakeholders internally and externally. Partnered with cross functional teams like operations, strategy, programming and product teams to align with the ever evolving client needs.

• Project Management: Worked on the strategy, planning and execution of key projects with the Country Manager.
• Reporting: Worked on managing databases tracking reports and roadmaps.
• Analytics & Data Management: Worked extensively on data to come up with actionable insights.

• Sales & Business Development: Sold the On-Air commercial time to existing and prospective clients Designed & executed launch campaigns for clients like Pedigree - Mars International, Vodafone, Airtel etc.
• Revenue Share Increase: Increased revenue share of the category I managed from 0% to 10% of their yearly advertising spends.
• Managing Execution & Reporting: Managed client onboarding and reporting of deals. Educated clients of new products and pricing and how it could add value to their current efforts (cross selling).

• Sales & Business Development: Developed client relationships. Understand their requirements and suggest appropriate financial solutions. Sold insurance, demat account, trading services, loans. Achieved sales target by 120% for FY 2010-11. Managing High Networth Individual Accounts (HNI)