Milton Goh
Singapore
Summary
Dynamic Sales Manager dedicated to inspiring teams and leveraging extensive expertise in exploring new markets and enhancing product visibility. Proven ability to mentor and develop talent, with a strong focus on evaluating performance metrics to drive continuous improvement and achieve ambitious targets. Results-oriented professional with a track record of building and sustaining profitable partnerships that contribute to organizational growth and success. Committed to fostering a collaborative environment that empowers individuals to excel and exceed expectations.
Overview
19
19
years of professional experience
Work History
Regional Business Development Manager
Easmed Pte Ltd
02.2025 - Current
- Led regional business development and market entry for advanced ENT, GI, sleep, neuromodulation, and digital health technologies across Singapore and Thailand.
- Evaluated and progressed multiple platforms including Inspire, ClearWand, IB-Stim, EndoSound, Endomina, Pillbot, Purastat, Precision GI, and other emerging med-tech solutions.
- Owned end-to-end go-to-market strategy: KOL identification, clinical pathway alignment, pricing, training, and early commercialization.
- Established Inspire therapy in Thailand from ground-up, driving ~USD 500,000 in sales within 4 months, achieving ~50% of full-year target during launch phase.
- Built scalable commercial foundation for multi-center expansion amid competitive clinical trial landscape.
Associate Sales Director
Dawn Medical Technology
07.2024 - 12.2024
- Hired, trained and built high-performing team of sales representatives.
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization's goals.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Developed strong partnerships with external vendors to enhance product offerings and drive higher profit margins.
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
- Role Achievement
- Building strong foundation for start up company. First PO obtain with 2 months (September 2024) USD$1k
- First Surgical workshop in PPUM in Nov 2024
National Sales Manager
Teleflex Medical Asia
01.2023 - 06.2024
- Overseeing all direct business for Singapore
- Managing P/L, Forecast accuracy
- Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
- Managing Distributors
- Balance seller trainer, A2E Trainer
- Managed national sales programs, supervised 4 sales representatives and evaluated KPIs for promotional opportunities.
- Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Role Achievement
- 6 Business units achieved market leader in Singapore for 2 years
- Transformative Urolift sales and marketing strategy. Awarded ALPS contract and ACES Subsidy in June 2024.
- Singapore business overall overachieve by 13% in H1
Sales Manager, Surgical and Urology
Teleflex Medical Asia
10.2020 - 12.2022
- Managing Singapore sales target for Surgical and Urology
- Support APAC growth franchise
- Managing Singapore P/L, budget and Supply Forecast
- Managing team of sales specialist
- Role Achievement
- APAC Top Sales for 2021 and 2022, overachieving 168% and 140% respectively
- Established market leader in Singapore
Regional Product Specialist, Urology
Teleflex Medical Asia
05.2019 - 10.2020
- Managed Distributors within SEA+ region
- Drive Teleflex-Urology as key product within their portfolios
- Product specialist for Urology and Endourology
- Support further urology business growth
- Exploring new potential in market for sales
- Participating in workshop and conferences
- Managing distributor with their AOP and work on strategic plans
- Role Achievement
- Establish new segment within Urology portfolio using organic product.
- Business model used in Global plan – Renal Transplantation
- Achieve 30% business growth for FY2019 in SEA
Sales Executive
B.Braun Singapore PTE LTD
01.2018 - 04.2019
- Managed surgical product and launch surgical instruments sales for newly open hospital of SengKang
- Product specialist for closure technology (sutures, tissue glue, hemostats, etc)
- Product specialist for surgical technology
- Product specialist for power systems
- Trainer in SEA region for surgical technology
- Role Achievement
- Top Sales performance in Singapore
- Sale overachievement 148%
Senior Liver Transplant Coordinator
Singapore General Hospital
01.2017 - 12.2017
- Providing medical counselling to End Stage Liver Failure patients and family
- Coordinating for both Living and Deceased Donor Liver Transplant Surgery
- Conducting educational/ informative talk to public, tertiary schools, nurses and related medical personnel
- Participate in Transplant Research by maintaining data and statistics
- Organising support group for pre and post liver transplant patients
- Working closely with pharmacists and doctors on patients’ care and well-being
- Managing peri-operative transplantation
- Initiating blood investigation for patients
- Medical advice for transplant patient
- Annual screening for post – transplant patients
- (Organ Transplant Liver Department)
Staff Nurse
Singapore General Hospital
11.2012 - 01.2017
- Ability to do blood taking for various test on patients
- Management of resuscitation – Drugs, ECG rhythms, parameters, CPR etc
- Able to perform various critical care management – Drugs, invasive lines etc
- Able to read ECG and parameters
- Tutoring and educating new registered nurses and students that are attached to the ward
- Tutoring registered nurses on important of early resuscitation
- Able to interpret blood result
- Passing over proper shift report, so proper care will be given to patient during next shift
- Able to give intravenous/oral antibiotics
- (Surgical Intermediate Critical Care Area)
Senior Medic for Naval Hospital
Republic Of Singapore Navy
12.2006 - 12.2008
- 2 years of experience in Paramedical Service and Diving Medical Service throughout National Service period which ended in Dec 2008
- Paramedic level 1 trained
- Diving medicine trained
- Clocked Chamber dive more than 50 times
- Educating and Trained new Naval Medics on important of diving accident management
- Providing health assessment to potential Naval Divers and annual screening to Divers
- Participated in setting up Hyperbaric Diving Medicine in Singapore General Hospital
- Performing minor operation to rural island of Indonesia – Hernia, Lump, Cyst, Dental care
- Services are all under Republic of Singapore Navy
- Yearly Reservist Duty
Education
Bachelor of Science - Nursing
Curtin University
Singapore11.2012
Diploma - Nursing
Nanyang Polytechnic
Singapore07.2008
Skills
- Sales Tracking
- Profitability Optimization
- New Business Development
- Operations
- Client Relationship Management
- Staff Management
- Market Research
- Solution selling
- National account management
- Sales team training
- Business development and planning
- Networking and relationship building
- Sales Strategies
- Industry networking
- Competitive intelligence
- Financial acumen
- Customer service
- Decision-making
- Relationship building
- Client relationship building
- Team building
Languages
English
Mandarin
Timeline
Regional Business Development Manager
Easmed Pte Ltd
02.2025 - Current
Associate Sales Director
Dawn Medical Technology
07.2024 - 12.2024
National Sales Manager
Teleflex Medical Asia
01.2023 - 06.2024
Sales Manager, Surgical and Urology
Teleflex Medical Asia
10.2020 - 12.2022
Regional Product Specialist, Urology
Teleflex Medical Asia
05.2019 - 10.2020
Sales Executive
B.Braun Singapore PTE LTD
01.2018 - 04.2019
Senior Liver Transplant Coordinator
Singapore General Hospital
01.2017 - 12.2017
Staff Nurse
Singapore General Hospital
11.2012 - 01.2017
Senior Medic for Naval Hospital
Republic Of Singapore Navy
12.2006 - 12.2008
Diploma - Nursing
Nanyang Polytechnic
Bachelor of Science - Nursing
Curtin University
Awards
2008, Best Navy Medic award, 2015, Most Outstanding SingHealth Transplant Coordinator, 2016, In-charge of ABOi Liver Transplant. First case in SEA, 2017, Promoted to Senior Liver Transplant Coordinator with Singapore General Hospital, 2017, Main Transplant Coordinator in-charge of 9th Singapore Transplant Games, 2017, Main Liver Transplant Coordinator to managed South East Asia's first ABO-incompatible Liver Transplant, 2018, B.Braun Singapore, Best Business Unit for 2018, 2020, Promoted to Singapore Sales Manager for Surgical and Urology – Teleflex, 2021, Teleflex APAC – Top Sales Singapore Surgical and Urology, 2021, Teleflex APAC Presidential Award, 2022, 2nd Teleflex APAC Presidential Award
Personal Information
Nationality: Singapore Citizen
Ethnicity
Chinese