Summary
Overview
Work History
Education
Skills
Languages
Core Competencies
Accreditationsandcertifications
Timeline
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Mike Wong

Mike Wong

Summary

A strategic and results-driven senior sales leader with more than 25 years of experience in the SaaS Consultancy, Data Center, Data Storage specializing in driving substantial sales growth across Asian markets. Proven track record of closing over USD20M of ERP - SaaS on Cloud solution and selling over 500 MW of data center capacity in total to major Hyperscalers, including AWS, Microsoft Azure, and Google Cloud and small DC. Skilled in developing and executing strategic sales plans, leading high-performing teams, and expanding market presence.

Proven expertise in client experience optimization, coupled with commercial acumen and a track record of successful team leadership. A dynamic and strategic business leader known for maximizing profitability, fostering team development, and implementing 360° strategic visions with strong communication and interpersonal skills.

I bring a wealth of experience & expertise in Data Storage, Semiconductor, Video Surveillance & Security, Data Centers & SaaS technology strategic sales & planning, marketing, and team leadership, contributing significantly to the growth and success for the APAC region.

Overview

35
35
years of professional experience

Work History

Chief Commercial Officer

Pillitteri Singapore
04.2023 - Current

Strategic Planning and Execution:

  • Develop and implement commercial strategy to drive growth and profitability in Singapore market
  • Identify new business opportunities, including market expansion, partnerships, and product launches
  • Sales and Revenue Management:
  • Oversaw sales operations, ensuring that targets are met or exceeded by 20%
  • Develop pricing strategies, promotional plans, and sales tactics to maximize revenue
  • Marketing and Brand Management:
  • Lead the marketing efforts to strengthen brand awareness and market presence
  • Develop and manage marketing campaigns, events, and PR initiative
  • Customer Relationship Management:
  • · Build and maintain strong relationships with key clients, distributors, and partners
  • Address customer needs and concerns to ensure satisfaction and loyalty
  • Team Leadership and Development:
  • Lead, mentor, and develop the sales and marketing teams
  • Foster a high-performance culture focused on achieving business objectives
  • Market Analysis and Reporting:
  • Conduct market research and analysis to stay informed about industry trends and competitors
  • Provide regular reports on market performance, sales, and strategic initiatives
  • Supply Chain and Distribution Management:
  • Manage the supply chain to ensure the timely and efficient delivery of products
  • Work closely with distributors and logistics partners to optimize distribution channels
  • Compliance and Risk Management:
  • Ensure compliance with local regulations and industry standards
  • Identify and mitigate risks associated with commercial activities
  • Financial Oversight:
  • Develop and manage the commercial budget, ensuring cost-effectiveness and profitability
  • Monitor financial performance and make necessary adjustments to achieve financial goals
  • Innovation and Continuous Improvement:
  • · Drive innovation in products, services, and processes to maintain a competitive edge
  • Implement best practices and continuous improvement initiatives across the commercial functions

VP Sales & Head of Marketing, APAC

CLOUD ERP
10.2021 - 03.2024
  • Consultative Services Solution provider for most cost-effective ERP SaaS Implementation on Cloud platform
  • Roles & Responsibilities:
  • · Spearheaded & led regional key sales and marketing strategies for Cloud ERP SaaS solutions, collaborating with key partners (Oracle, SAP, Workday)
  • · Successfully guided companies in ERP implementation, achieving 50% cost savings and 60% efficiency improvements for clients
  • · Pioneered strategies for migrating legacy systems to Cloud, achieving trendsetting results in delivering cost-effective ERP application solutions & strategic consulting
  • · Consultative Solutions Services provider who can deliver best ERP services solution to Enterprises in shortest timeframe and lowest cost.
  • · Trendsetter & game changer who will change the entire landscape/rules of engagement in helping company migrate on-prem legacy system as well as rolling out new ERP Cloud-based implementation.
  • 1. Requirement Analysis:
  • Collaborate with clients to understand their business processes and requirements.
  • Conduct thorough analysis to identify gaps and opportunities for process improvement.
  • Define and document functional specifications based on client needs.
  • 2. ERP - SaaS Implementation:
  • Lead or participate in ERP system implementation projects.
  • Configure and customize ERP modules to align with client requirements.
  • Provide guidance on best practices for system setup and configuration.
  • 3. Training and Support:
  • Conduct end-user training sessions to ensure effective system utilization.
  • Provide ongoing support to users, addressing issues and troubleshooting system-related problems.
  • Develop training materials and documentation for end-users.
  • 4. System Integration:
  • Collaborate with IT teams to ensure seamless integration between ERP and other business systems.
  • Manage data migration processes to ensure accurate and timely transfer of information.
  • 5. Business Process Improvement:
  • Evaluate and optimize existing business processes to maximize efficiency and effectiveness.
  • Propose and implement ERP-driven improvements to enhance overall business performance.
  • 6. Change Management:
  • Facilitate change management activities to ensure smooth transitions during ERP implementations.
  • Engage with stakeholders to address concerns and foster positive attitude toward system changes.
  • 7. Project Management:
  • Lead or contribute to project planning, monitoring, and reporting.
  • Ensure projects are delivered on time, within scope, and within budget.
  • 8. Continuous Learning:
  • Stay abreast of the latest SaaS - ERP & Fintech trends, updates, and best practices.
  • Pursue relevant certifications and training to enhance expertise.
  • Key Achievements:
  • · Setup regional head office in Singapore for US start-up company
  • · Hired the pioneering sales & account team for the APAC region
  • · Mentor and built a highly successful performance sales & account team
  • · Responsible for all of the quarterly sales target & quotas
  • · Grew sales from ground zero to USD20M in less than 2 years

Managing Director/Head of Sales & Marketing, APAC

PHYSIK INSTRUMENTE
04.2018 - 10.2021
  • World leading market player for Nanotechnology in Motion Control & Precision Positioning
  • Key Achievements:
  • 1. Restructured APAC Sales Org to drive & increase sales productivity, sales growth, revenue & profit margin
  • 2. Engaged actively with HQ Corporate Marketing to roll out innovative marketing campaigns physically and digitally across all platforms for trade shows, roadshows, technical seminars, symposiums, etc.
  • 3. Developed & executed jointly with Corporate HQ Marketing on marketing strategies, programs, sales tools, campaign launch initiatives for APAC, ROI mechanism & optimization
  • 4. Led events strategy, managed adaptation, design and execution of all flagship events within APAC
  • 5. Implement best practices with Regional Field, channel and BU sales leads for both focused and diversified business programs
  • 6. Acquisition of Market Intelligence & providing key direction & advice to top management/leadership team to facilitate strategic decision making and execution of strategic initiatives
  • 7. Collaborated closely with Strategic Alliance Partners to ensure seamless alignment of all regional marketing initiatives
  • 8. Close collaboration with HQ & APAC finance in rolling out regional FP & A initiatives to ensure absolute alignment with FINANCE in FP&A matters
  • 9. Realigned, set sales goal & targets, GTM short/long terms strategies, penetration plans, optimize pricing & tactical strategies to increase market share, profitability, corporate & product brand awareness & leadership position
  • 10. Implemented disruptive market strategies against competitors to maintain market leadership
  • 11. Setup new Global Service Div (GSD) providing localized support for repair, spares, basic & advance trainings module
  • 12. Setup App Engineering Hub to provide close & fast dev & application support to customers
  • 13. Grew sales rev fm €36M - €63Mio in 2.5 yrs (CAGR 25%), sustain YoY growth & profitability margin
  • 14. Setup Supply Chain Management to support new 30K sqft plant in Changzhou, China
  • 15. Provided functional leadership to drive core growth, continuous improvement, system optimization
  • 16. Provided strategic advice on risk assessment, business case preparation for prospect investment to HQ
  • Key Responsibilities:
  • 1. Develop, lead and motivate a high-performance discipline sales team to achieve their core objectives & sales targets using a well-defined structured sales tools & reporting systems
  • 2. Provide valuable insights to the business, to assist in identifying trends to the Sales and Operations Leadership; Extensive coordination of communications and information dissemination with sales team and cross-functional organizations & drive operational improvements
  • 3. Support all leadership reviews (RTB, QBR, weekly sales calls), commercial agreements, deal governance processes & reviews of large business engagements
  • 4. Develop and use sales measurement models and diagnostic tools to help identify sales performance indicators, key areas of opportunity; Analyzes and recommends strategic priorities, sales force performance metrics and sales effectiveness tracking methods
  • 5. Business reporting using Microsoft PowerBI, Microsoft Dynamics (CRM & ERP), Salesforce, etc
  • 6. Identify & establish new emerging markets & applications using crucial Market Intelligence
  • 7. Plan and prioritize portfolio sales activities for APAC
  • 8. Develop, execute strategic sales plans aligned with Company goals; hunt new business opportunities within existing key accounts & new prospects, deliver sales presentations, negotiate & close large deals of strategic importance
  • 9. Manage strategic global accounts in coordination with other regions
  • 10. Build customer relationships at all levels to support, renew, further penetrate existing or new accounts
  • 11. Foster positive working relationships between company & customer organizations to ensure ongoing customer satisfaction; participate in the development of strategic customer planning sessions & reviews to ensure organizational alignment with customer needs
  • 12. Generate new ideas for service & product opportunities & collaborate with the Products team for implementation; monitor & evaluate competitor’s activities & products; anticipate opportunities the competition may exploit & work towards closing the gap.
  • 13. Represent Company at industry events to promote products and services, network with relevant stakeholders & stay current with market trends.
  • 14. Analyze, control territory’s expenses to conform to accounting requirements and budgetary constraints
  • 15. Prepare periodic reports of sales volume, potential sales & areas of proposed client base expansion.
  • 16. Direct sales forecasting, budgetary activities & set performance goals accordingly
  • 17. Maintain accuracy of online systems designed to report status and progress
  • 18. Use customer, prospect contact activities tools, systems & update relevant information held in these systems (Micro-Dynamics CRM, Miller Heiman sales methodologies, etc…)
  • 19. Develop, implement the short/long-term strategic & operating plans business for APAC
  • 20. Develop, implement GTM strategy for the business portfolio between direct & distributor partners
  • 21. Work with commercial leaders to drive incremental growth @ value proposition, workflow selling solutions
  • 22. Identify & evaluate market opportunities for growth, engaging Engrg & RnD divisions to drive business development opportunities for emerging technologies or new market segments
  • 23. Responsible for core pillars of commercial marketing (Digital, Creatives, Lead Management & Corp Branding)
  • 24. Build market presence & serve as a center of excellence through deployment of customer centric campaigns & content across all channels to drive growth & generate demand
  • 25. Develop Corporate Marketing ROI mechanism & drive ROI Optimization, HR Policies, Hiring, budgeting
  • 26. Ensure a financially sound operation with solid corporate governance & compliance. Plan and manage the business’s budget appropriately including revenue, margin and operating expenditure
  • 27. Lead a commercially-savvy team; hire, motivate, and retain employees, to build a high performing sales organization. Develop local pipeline for leadership and key pillar positions

Global Sales Director, Data Center Capacity

Rosefinch Technology Inc
01.2010 - 03.2018

We are a global provider of Hyperscaler data center campuses. We design, build, and operate large-scale data centers that offer colocation services, catering to enterprise customers and cloud service providers. We are known for our scalability, high efficiency, and sustainable design, often employing renewable energy sources and innovative cooling solutions.

Key Responsibilities:

· Led the global sales strategy for RoseFinch Technology Inc.'s data center capacity, driving substantial growth and expanding the company’s footprint across key markets, particularly in the APAC region. Built and nurtured strong relationships with hyperscalers and enterprise clients, delivering significant MW capacity sales and consistently exceeding revenue targets.

· Sales Growth & Strategy:

  • Directed global sales efforts, achieving a 40% increase in annual revenue by securing high-value contracts for data center capacity.
  • Successfully closed deals totaling over 500 MW of capacity with leading hyperscalers, including AWS, Microsoft Azure, and Google Cloud, significantly contributing to RoseFinch’ s expansion goals.
  • Developed and executed comprehensive sales strategies that aligned with market demands, resulting in a 30% growth in market share across the APAC region

Client Relationships:

  • Cultivated and maintained strong relationships with key hyperscalers, leading to multi-year contracts worth over $150 million.
  • Negotiated a strategic partnership with Microsoft Azure, securing a long-term commitment for 200 MW of capacity across multiple regions, solidifying RoseFinch’ s position as a preferred data center provider
  • Led efforts to expand the client base, resulting in a 50% increase in enterprise clients, including major financial institutions and tech companies

Team Leadership:

  • Built and managed a high-performing global sales team, implementing training programs that enhanced team performance and reduced sales cycle times by 25%
  • Consistently led the team to exceed sales targets by an average of 20% year-on-year, earning recognition as the top-performing sales division within RoseFinch

Market Penetration:

  • Spearheaded the expansion of RoseFinch’ s data center presence in emerging markets, including Vietnam, Indonesia, and India contributing to a 45% increase in market penetration
  • Successfully opened four new data center facilities across Southeast Asia, driving growth and positioning RoseFinch as a market leader in the region

Innovation & Product Development:

  • Collaborated with cross-functional teams to develop innovative data center solutions tailored to the unique needs of hyperscalers and enterprise clients, driving customer satisfaction and loyalty.
  • Played a pivotal role in integrating cutting-edge technologies into RoseFinch’ s offerings, enhancing the company's competitive advantage in the data center space

Key Achievements:

· Closed a landmark deal with AWS, selling 150 MW of

capacity across three countries, contributing to 30% of the company’s total revenue growth during the fiscal year

· Expanded the company's client portfolio by 60%, securing long-term contracts with global enterprises and hyperscalers

· Recognized as the top Global Sales Director for three consecutive years, consistently achieving and exceeding sales target

Product Marketing Director, SEAK

KULICKE & SOFFA LTD
01.2008 - 12.2009
  • Leading provider of semiconductor advance packaging & electronic assembly solutions supporting the global automotive, consumer, communications, computing and industrial segments.
  • Key Achievement & Responsibilities:
  • 1. Gathering of Market Intelligence
  • 2. Product management, new product launch & roll-up, market size, trends & demand forecast
  • 3. Pricing, penetration, revenue growth, profitability margin, mkt expansion strategies & implementation
  • 4. P & L responsibilities: USD$400M
  • 5. Gate keeper of all commercial contract negotiation, profit margin, pricing, prod technical specs, road-maps, penetration strategies, upgrade kits, demo floaters, etc
  • 6. Competitive pricing strategies & market analysis
  • 7. Brand building & drive innovative marketing strategies
  • 8. Manage sales revenue, sales growth & sustain profitability margin for SEA & Korea
  • 9. Developed technology roadmaps for upgrade kits & next gen products
  • 10. Prioritization of resources on NPI, qualification/evaluation & technical benchmarking

Global Sales Director (Video Surveillance-VSaaS)

JCS Technologies
04.2000 - 12.2007
  • Global VARs and strategic partners for Video Surveillance Security Systems - VSaaS
  • Key Responsibilities:
  • Global Sales Strategy Development:
  • · Led the development and execution of global sales strategies for video surveillance systems, focusing on expanding market share and driving revenue growth, achieving a 25% YoY increase in market share & revenue growth
  • · Managed and optimized sales pipeline worth over $25M to $35M annually across multiple regions
  • VAR and Reseller Channel Management:
  • · Built and maintained strong relationships with Value-Added Resellers (VARs) and resellers across key markets, ensuring alignment with corporate sales objectives
  • · Designed and implemented channel sales programs, including incentive schemes, increasing partner engagement by 30% and boosting performance metrics
  • Business Development:
  • · Identified and capitalized on new business opportunities within the video surveillance market, securing 3 strategic partnerships with major industry players, leading to $12 million in additional revenue.
  • · Developed strategic alliances with technology partners to enhance product offerings contributing to a 20% increase market positioning
  • Team Leadership and Performance Management:
  • · Led a global sales team, providing coaching, mentoring, and performance management that resulted in 40% improvement in overall team productivity.
  • · Coordinated cross-functional collaboration between sales, marketing, and product teams to ensure a unified approach to market penetration
  • Customer Relationship Management:
  • · Managed relationships with 20+ key enterprise clients, ensuring 95% customer retention rate and negotiating $7M in large-scale contracts
  • · Served as a key escalation point for critical accounts, resolving complex issues and maintaining high level of client satisfaction
  • Market Analysis and Competitive Intelligence:
  • · Conducted market analysis to identify emerging trends, opportunities, and potential threats in video surveillance sector for quick adjustments in strategy to maintain a 15% competitive advantage
  • · Monitored competitor activities, implementing and adjusting strategies accordingly to capture an additional 10% market share in key regions
  • Key Achievements:
  • Revenue Growth:
  • · Increased global sales revenue by 35%, surpassing annual targets for 5 consecutive years
  • · Expanded the reseller network by 25%, leading to $15M increase in market penetration and sales volume
  • Strategic Partnerships:
  • · Secured 3 high-impact partnerships with top major video surveillance players, resulting in 40% growth in joint sales opportunities
  • · Negotiated/closed 5 high-value contracts with top-tier clients, contributing to $25Min annual revenue
  • Channel Development:
  • · Successfully onboarded 30 new VARs and resellers across multiple regions, strengthening company’s global distribution network.
  • · Launched new channel sales program that resulted in a 35% increase in partner sales performance and 25% boost in revenue
  • Market Expansion:
  • · Led company’s expansion into international markets, increasing company’s footprint in APAC and Europe
  • · Positioned company as a top provider of video surveillance solutions in key emerging markets, capturing 15% market share within 2 years
  • Sales Team Performance:
  • · Grew and managed a high-performing global sales team, achieving 45% increase in productivity and consistently exceeding sales target by 20%
  • · Introduced innovative sales training and development programs, improved team skills and increasing sales conversion rates by 30%
  • Product and Market Leadership:
  • · Positioned JCS Tech as top-tier provider of video surveillance systems through strategic sales initiatives, partnership and strong reseller relationships
  • · Contributed to company’s recognition as industry leader through participation in key industry events, thought leadership initiatives, and successful product launches

Sales Support Manager

PHASE METRIC LTD
09.1997 - 03.2000
  • Achieved top sales manager status, exceeding USD25M/quarter.
  • Responsible for sales forecast, revenue achievement, managing strategic alliance & channel parts, Sis & VARs.
  • Managed distributors and channel partners, contributing to sales growth and profitability margin.

Senior Sputter Process Team Leader

SEAGATE TECHNOLOGY INTL
02.1995 - 08.1997
  • Deep understanding of all aspects of manufacturing process
  • Played crucial role in quality compliance, yield improvement, and resolving technical issues
  • Work with product engineers to resolve, analyze root cause of failures & high yield hitters

Snr Head & Media Sustaining Engineer

WESTERN DIGITAL (S) PTE LTD
08.1992 - 01.1995
  • Deep understanding of all aspects of manufacturing process
  • Played crucial role in quality compliance, yield improvement, and resolving technical issues
  • Work with product engineers to resolve, analyze root cause of failures & high yield hitters

Supplier Quality Engineer

CONNER PERIPHERALS (S) PTE LTD
06.1991 - 07.1992
  • Deep understanding of all aspects of manufacturing process
  • Played crucial role in quality compliance, yield improvement, and resolving technical issues
  • Work with product engineers to resolve, analyze root cause of failures & high yield hitters

Test Engineer

MICROPOLIS LTD
04.1990 - 05.1991
  • Played crucial role in quality compliance, yield improvement, and resolving technical issues
  • Deep understanding of all aspects of manufacturing process
  • Work with product engineers to resolve, analyze root cause of failures & high yield hitters

Education

Bachelor of Electrical Engineering -

National University of Singapore
Singapore
07.1990

Skills

  • LinkedIn
  • Sales Navigator
  • ZoomInfo
  • MS Office
  • SAP
  • Data Analytics
  • Tableau
  • Financial Planning & Analysis Software
  • TM1
  • Sales Methodology
  • Miller Heiman
  • MEDDICC
  • CRM
  • Microsoft Dynamics
  • Salesforce
  • HubSpot

Languages

English
Malay
Mandarin
Cantonese

Core Competencies

· Data Center/SaaS/Cloud Infrastructure/Semicon/Data Storage/Solar PV/Video Surveillance & Security Sales Leadership:

Achieved 40% increase in regional revenue by closing high-value deals with top-tier Hyperscalers

· Hyperscalers/Medium to Large Enterprises Relationships:

Established and maintained relationships with key Hyperscalers, leading to the successful negotiation of contracts totalling 300 MW in capacity

· Strategic Sales Planning:

Developed and implemented sales strategies that boosted DC market penetration by 30% in under two years

· Team Leadership & Development:

Built and managed a DC team that exceeded sales targets by 25% annually, receiving recognition for outstanding performance

· Market Expansion:

Spearheaded DC expansion efforts that added three new Data Center locations in Southeast Asia, contributing to a 50% growth in market share

· Business Leadership

· Strategic Planning

· Project Management

· Market Insight:

In-depth understanding of the Southeast Asian market trends, consumer behaviours, and competitive landscapes, enabling informed decision-making

· Cross-functional Collaboration:

Skilled in collaborating with diverse teams, both locally and globally, to ensure seamless integration of marketing efforts and consistent brand representation

· Team Leadership & Development:

Strong leadership skills with a history of building and managing high-performing teams, fostering a collaborative and innovative work culture

· Profit & Loss and Budget Management:

Proficient in managing budgets effectively, optimizing resources, and delivering results within financial constraints

· Crisis Communication:

Ability to develop and implement crisis communication plans, ensuring a proactive and transparent approach in challenging situations

Accreditationsandcertifications

  • Scotwork Negotiation Skills Training
  • Masterclass Leadership and Development Training
  • Miller Heiman KP2 Negotiation Training
  • Curating an Event Experiential Journey
  • Brand Positioning: Creating your Brand Personality to Drive Sales

Timeline

Chief Commercial Officer

Pillitteri Singapore
04.2023 - Current

VP Sales & Head of Marketing, APAC

CLOUD ERP
10.2021 - 03.2024

Managing Director/Head of Sales & Marketing, APAC

PHYSIK INSTRUMENTE
04.2018 - 10.2021

Global Sales Director, Data Center Capacity

Rosefinch Technology Inc
01.2010 - 03.2018

Product Marketing Director, SEAK

KULICKE & SOFFA LTD
01.2008 - 12.2009

Global Sales Director (Video Surveillance-VSaaS)

JCS Technologies
04.2000 - 12.2007

Sales Support Manager

PHASE METRIC LTD
09.1997 - 03.2000

Senior Sputter Process Team Leader

SEAGATE TECHNOLOGY INTL
02.1995 - 08.1997

Snr Head & Media Sustaining Engineer

WESTERN DIGITAL (S) PTE LTD
08.1992 - 01.1995

Supplier Quality Engineer

CONNER PERIPHERALS (S) PTE LTD
06.1991 - 07.1992

Test Engineer

MICROPOLIS LTD
04.1990 - 05.1991

Bachelor of Electrical Engineering -

National University of Singapore
Mike Wong