Mike Li
Summary
Results-driven Sales and Marketing Manager with 20+ years of experience in international business, product distribution, and strategic marketing across technology, trading, and F&B industries. Proven ability to lead sales teams, manage budgets, and cultivate client relationships to drive business growth. Expert in identifying market trends, introducing new products, and implementing operational efficiencies for continuous improvement.
Overview
21
21
years of professional experience
Work History
Sales and Marketing Manager
Comsoc Technology Pte Ltd
01.2020 - 12.2023
- Spearheaded the distribution and trading of Samsung IC, MLCC, and LED products across Southeast Asia
- Boosted annual sales by 25% through strategic market expansion and targeted product introductions
- Led a team of 15 sales professionals, consistently achieving sales quotas and exceeding company targets
- Developed and managed the annual budget, reducing operational costs by 10% while maintaining high sales performance
- Strengthened relationships with key clients, increasing repeat business by 30%
- Attended industry events and training to stay updated on market developments and technological advancements.
Regional Consultant (China & Korea)
DHL Supply Chain Singapore Pte Ltd
08.2019 - 12.2020
- Directed consulting projects for supply chain optimization in China and Korea, resulting in a 15% increase in efficiency
- Collaborated with cross-functional teams to streamline processes, reducing lead times by 20%.
Founder
Singapore
06.2006 - 07.2019
- Founded a trading company specializing in importing products from China and Korea
- Launched and managed multiple F&B outlets (Western, Japanese, and Korean), expanding to five locations
- Established a food factory to distribute products to over 100 restaurants across Singapore, achieving 20% annual growth.
Operations Team Leader
OPUS International Pte Ltd
09.2004 - 09.2006
- Managed procurement for IBM in the Asia-Pacific region, focusing on China, Korea, Taiwan, and Japan
- Optimized supplier relationships and procurement processes, reducing costs by 15% and improving delivery times
- Led a team that increased client satisfaction by 12% through enhanced sourcing strategies.
Web Developer
E-Economics Pte Ltd
09.2002 - 09.2004
- Designed, implemented, and maintained websites, improving user engagement by 25%
- Trained team members on web development best practices, increasing team efficiency and project completion times.
Education
Diploma - Advertising/Media (Digital Media Design)
Nanyang Polytechnic
01.2002
Bachelor's Degree - Japanese Language
Harbin Foreign Language University
01.1998
Skills
- Sales & Marketing: Strategic sales planning, market analysis, and team leadership
- Business Development: Identifying new opportunities and driving growth initiatives
- Client Relationship Management: Building and maintaining strong client networks
- Supply Chain Management: Optimizing procurement processes and vendor management
- Technology Proficiency: Microsoft Office, Graphic Design Software, Web Development, Data Analysis
- Languages: Fluent in English, Japanese, Korean, and Mandarin
Timeline
Sales and Marketing Manager
Comsoc Technology Pte Ltd
01.2020 - 12.2023
Regional Consultant (China & Korea)
DHL Supply Chain Singapore Pte Ltd
08.2019 - 12.2020
Founder
06.2006 - 07.2019
Operations Team Leader
OPUS International Pte Ltd
09.2004 - 09.2006
Web Developer
E-Economics Pte Ltd
09.2002 - 09.2004
Diploma - Advertising/Media (Digital Media Design)
Nanyang Polytechnic
Bachelor's Degree - Japanese Language
Harbin Foreign Language University