Mihir Dhairyawan

• Leading regional creative teams on 5 Procter & Gamble brands like Vicks and ZzzQuil; creating award-winning campaigns across APAC & EMEA
• Managing an 8-member creative team across regions, growing the team by 50% since 2021
• Developed innovative, data-driven campaigns that increased household penetration by 22% and sales growth by 70%
• Spearheaded Publicis Healthcare’s expansion, growing client base by 300%
• Conceptualised the #TouchOfCare Campaign (160M+ views, ranked #37 in the Best Campaigns Worldwide list by WARC 100)
• Key contributor to Publicis Singapore’s ‘Country Agency of the Year’ win at Spikes Asia 2019 and it being ranked #14 in Asia
• Manage multiple internal and external stakeholders like clients, production houses, media and market research agencies, celebrities and talent while managing an average of 7 campaigns a quarter
• Signed new businesses like Scoot, Emirates and Health Promotion Board
• Integrated Generative AI tools into the creative process, increasing content production efficiency by 20% while enhancing personalisation
• Judged creative work from across Asia at Asia’s biggest Award Show - Spikes Asia and the Gong Awards
• 80+ international awards won (2019 - date)

- Cannes Lions: One Silver, Three Bronze, Five Nominations

- D&AD: Two Wood Pencils

- Adfest: Three Gold, Three Silver, One Bronze

- The One Show: Three Nominations

- Spikes Asia: Two Gold, Five Silver, Six Bronze, Six Nominations

- MadStars: One Silver, Three Crystals

- The Work: Five Acceptances

- The Gong Awards: Two Gold, Two Silver

- London International Awards: One Gold, One Bronze

- Clio: One Gold

• Leading integrated teams on Unilever and Johnson & Johnson brands (Clear Shampoo, Wall’s, Listerine, Ben & Jerry's, Sunsilk and Lipton)

• Creative lead on P&G brands (Vicks, Oral-B & CapitaLand)

• Built domestic violence awareness App for ‘Association Of Women For Action & Research’ (AWARE)
• Conceptualised and executed the global campaign platform for Clear shampoo - 'Nothing to hide' in collaboration with Cristiano Ronaldo

• Conceptualised and executed the award-winning ‘Cadbury Shubh Aarambh’ campaign