Michelle Tai
Marketing Communications Executive
Petaling Jaya,Kuala Lumpur
Summary
Marketing and communication expert with strong background in developing and executing strategic campaigns. Skilled in digital marketing, content creation, and brand management. Known for collaborative approach, adaptability, and delivering impactful results. Proven ability to drive engagement and growth through innovative solutions.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
4
4
Languages
Work History
Marketing Communication Executive
Panasonic Malaysia Sdn Bhd
06.2022 - Current
- Developed and implemented 360 marketing campaigns across digital (social media, email, SEO), traditional (TV, radio, OOH), and experiential channels
- Created high-impact content strategies that enhanced brand visibility and engagement across all platforms
- Led cross-functional collaboration with creative agencies, media partners, and internal teams to align campaigns with business objectives
- Established and maintained strategic partnerships with 10+ media outlets and advertising agencies
- Secured premium press coverage and optimized event visibility through targeted media outreach
- Served as brand representative at industry conferences, trade shows, and customer meetings
- Directed the creative process for multichannel advertising, from concept development to final execution
- Implemented data-driven optimizations using performance analytics to enhance campaign ROI
- Conducted comprehensive market research and competitive analysis to inform marketing strategies
- Managed the full lifecycle of product launches and promotional events from planning to execution
- Oversaw marketing budgets and resource allocation while ensuring cost efficiency
- Developed standardized processes to maintain brand consistency across all marketing collateral
Marketing Executive
Wen Ken Marketing (M) Sdn Bhd
07.2021 - 03.2022
- Developed and executed social media strategies that increased brand awareness across Facebook and Instagram
- Created engaging content and managed corporate social media presence
- Analyzed campaign performance using Google Analytics, translating data into actionable insights
- Designed reporting dashboards to track KPIs and measure campaign effectiveness
- Streamlined inventory management by processing stock and maintaining accurate records
- Developed Excel-based reporting systems for daily, weekly, and monthly performance tracking
- Identified operational challenges and implemented solutions to enhance team productivity
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Developed and implemented targeted digital strategy to improve business performance.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Sales Account Executive
Sym World Sdn Bhd
05.2019 - 06.2021
- Developed comprehensive annual advertising plans aligned with client marketing objectives
- Created and presented customized media packages to prospective clients
- Designed targeted promotional campaigns to help clients exceed sales goals
- Generated new business through proactive prospecting and lead development
- Prepared cost estimates and proposals for advertising services
- Conducted follow-up communications to nurture client relationships
- Presented performance reports and insights for digital advertising campaigns
- Recommended optimized media solutions to maximize client reach and ROI
- Served as primary liaison between clients and internal creative teams
Intern
Heineken Malaysia Berhad
03.2017 - 05.2017
- Provided comprehensive administrative support including call management, file coordination, and meeting scheduling
- Prepared strategic meeting materials and documented minutes for monthly trade planning sessions
- Facilitated cross-departmental collaboration by maintaining organized records and communications
- Cultivated relationships with internal teams and external partners to streamline operations
- Supported marketing initiatives by assisting with event coordination and campaign preparations
- Gained exposure to corporate marketing strategies and trade planning processes
- Developed foundational skills in professional communication and project coordination
Education
Bachelor Degree - Public Relations
Tunku Abdul Rahman University College
Kuala Lumpur 10.2016 - 10.2018
Skills
Advertising
Social Media
Digital Marketing
Branding
Public Relations
Copywriting
Adaptability
Time management
Media planning
Timeline
Marketing Communication Executive
Panasonic Malaysia Sdn Bhd
06.2022 - Current
Marketing Executive
Wen Ken Marketing (M) Sdn Bhd
07.2021 - 03.2022
Sales Account Executive
Sym World Sdn Bhd
05.2019 - 06.2021
Intern
Heineken Malaysia Berhad
03.2017 - 05.2017
Bachelor Degree - Public Relations
Tunku Abdul Rahman University College
10.2016 - 10.2018
Similar Profiles
Sangkar Rau SuperamaniamSangkar Rau Superamaniam
Manufacturing Operations Manager at Intel MalaysiaManufacturing Operations Manager at Intel Malaysia
Mohd RushashraafMohd Rushashraaf
Chemist at Panasonic Industrial Devices Malaysia Sdn BhdChemist at Panasonic Industrial Devices Malaysia Sdn Bhd
THILAKAM SIVAKUMAR ( Thila )THILAKAM SIVAKUMAR ( Thila )
Production Operator at Panasonic AVC Network Malaysia Sdn. Bhd.Production Operator at Panasonic AVC Network Malaysia Sdn. Bhd.
Say Keat TANSay Keat TAN
Senior Vice President at CB Richard Ellis (Malaysia) Sdn. Bhd.Senior Vice President at CB Richard Ellis (Malaysia) Sdn. Bhd.
NAJIBA RAMLYNAJIBA RAMLY
Functional Consultant at Delaware Consulting Sdn BhdFunctional Consultant at Delaware Consulting Sdn Bhd