MICHAELA WANG
Singapore,Singapore
Summary
Enthusiastic and motivated individual with a passion for movement eager to embark on a new career as a Pilates Instructor. Committed to supporting clients in their fitness journey, helping them to achieve their goals and reach their full movement potential while engaging in continuous learning to deepen knowledge, elevate teaching skills and the clients' experience.
Overview
10
10
years of professional experience
Work History
Pilates instructor
Freelance
Singapore
08.2024 - Current
- Taught Pilates 1:1 private and 1:2 private duet classes from home studio.
- Adapted exercises for special populations such as postnatal or seniors – ensuring inclusive practices.
- Designed customized lesson plans, resulting in improved fitness level of clients.
- Built strong relationships with clients through excellent communication skills-fostering customer loyalty.
Senior Manager, Strategic Accounts
Shiseido Travel Retail
Singapore
04.2023 - 07.2024
- Led Joint Business Plans and aligned internal stakeholders on where to play and how to win with key accounts leveraging STR portfolio of brands
- Coordinated with stakeholders for alignment of strategic goals.
- Researched market conditions and competitor behaviour to identify trends and capitalise on new opportunities.
- Provided insights into market dynamics for proactive decision-making.
- Analyzed key account P&L to drive profitability and optimize ROI ensuring the right level of investment and support for key accounts across different touchpoints
- Mentored junior managers, fostering a culture of continuous learning.
Merchandise Manager, American Beauty
DFS Group Limited
Hong Kong
01.2020 - 12.2022
- Managed American Beauty portfolio equivalent to +$500M, representing 20 brands in more than 14 countries
- Leveraged consumer insights and an understanding of the competitive landscape to formulate strategic initiatives
- Partnered with key brands and internal stakeholders across various departments (marketing, digital & operations) to design exclusive products, drive communication and conceptualize online and in-store animations
- Engaged in selected taskforce to penetrate Hainan, the biggest travel retail market in the world
- Defined SOPs to meet strict regulatory standards and customs requirements
- Collaborated with Planning Manager to achieve department financial objectives - sales, gross margin, inventory turn
- Led, trained & developed a team of 8 Assistant Managers
Merchandise Manager, Tobacco & Cigars
DFS Group Limited
Hong Kong
04.2018 - 12.2019
- Oversaw worldwide DFS Tobacco & Cigar portfolio equivalent to +$350M covering locations in North America, Singapore, Hong Kong, Macau, Okinawa, Vietnam, Abu Dhabi, Australia, New Zealand, Indonesia, and Myanmar
- Interpreted consumer trends appropriate to Chinese, Japanese and local consumers
- Developed and communicated an inspired category vision, brand and financial strategy for Airport and Downtown stores
- Partnered with key brands to develop brand exclusives and promotional strategies
- Negotiated with key brand partners via 'win-win' approach to secure margin improvements in key locations
- Navigated complex regulatory frameworks and adapted retailing strategies to drive sales and profitability
Associate Merchandise Manager, Tobacco & Cigars
DFS Group Limited
Hong Kong
07.2015 - 04.2018
- Worked closely with Director of Tobacco Merchandising to manage worldwide business
- Developed and executed assortment strategy for the category in airport and downtown stores
- Built and strengthened brand relationships to capitalize on securing allocations and exclusives
- Work closely with Planning Manager and Product Sales Managers to ensure alignment and execution of merchandising strategy
Education
Level 1 Certification - Matwork, Reformer, Cadillac, Chair & Barrels
STOTT PILATES®
12.2022 - 01.2025
Pre & Postnatal Pilates Specialist™ Certification - Pilates
The Centre for Women's Fitness
Singapore 10.2024 -
MBA - Marketing Management and Supply Chain Management
Syracuse University, Martin J. Whitman School of Management
Syracuse, NY 08.2013 - 05.2015
Bachelor of Business Management - Finance and Marketing
Singapore Management University, Lee Kong Chian School of Business
08.2004 - 05.2008
Skills
- Contemporary Pilates techniques
- Interpersonal aptitude
- Personalized program development
- Patience and persistence
- Proactive continuing education
- Confidence building
Languages
English
Native
Mandarin
Fluent
French
Elementary
Affiliations
- Ballet, Yoga, Argentine Tango, Basketball, Touch Rugby, Travel
Timeline
Pre & Postnatal Pilates Specialist™ Certification - Pilates
The Centre for Women's Fitness
10.2024 -
Pilates instructor
Freelance
08.2024 - Current
Senior Manager, Strategic Accounts
Shiseido Travel Retail
04.2023 - 07.2024
Level 1 Certification - Matwork, Reformer, Cadillac, Chair & Barrels
STOTT PILATES®
12.2022 - 01.2025
Merchandise Manager, American Beauty
DFS Group Limited
01.2020 - 12.2022
Merchandise Manager, Tobacco & Cigars
DFS Group Limited
04.2018 - 12.2019
Associate Merchandise Manager, Tobacco & Cigars
DFS Group Limited
07.2015 - 04.2018
MBA - Marketing Management and Supply Chain Management
Syracuse University, Martin J. Whitman School of Management
08.2013 - 05.2015
Bachelor of Business Management - Finance and Marketing
Singapore Management University, Lee Kong Chian School of Business
08.2004 - 05.2008
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