Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Training
INDUSTRY EXPERTISE
Timeline
Generic
Michael Parsons

Michael Parsons

Singapore

Summary

Dynamic aviation, travel, and transport leader with 25+ years of experience driving revenue growth, building strong client relationships, and leading innovative initiatives. Skilled in crafting and executing sales strategies to achieve business objectives. Proven ability to navigate competitive markets, foster collaboration, and capitalize on growth opportunities. Passionate about delivering success and shaping strategic development in the Asia Pacific region.

Overview

28
28
years of professional experience

Work History

Aviation, Travel & Transport Engagement Director

Tata Consultancy Services (TCS)
09.2022 - Current


Leverage extensive industry and technology experience to develop and expand TCS Travel, Transport & Hospitality business across the Asia Pacific region. Proactively engage with clients and maintain senior executive level connection to help further opportunities and extend brand awareness.

  • Managed TTH high-profile accounts, ensuring alignment with organizational goals and fostering long-term partnerships.
  • Led cross-functional teams in executing sales strategies, enhancing collaboration and operational efficiency.
  • Built strong relationships with key internal and external stakeholders, fostering open communication and collaboration.
  • Developed and implemented strategic sales initiatives to drive revenue growth across multiple markets.
  • Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
  • Contributed to team and customer success by creating and delivering engaging client-facing presentations to communicate transportion digital transformation benefits.
  • Expanded business opportunities by pursuing new partnerships and collaborations within the industry.
  • Analyzed market trends to identify opportunities, adjusting sales tactics for maximum impact.
  • Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
  • Held regular cadence calls with sales team members to identify selling hurdles, blockers and opportunities.

Global Sales & Solution Executive – Travel & Transport

IBM
07.2019 - 09.2022


Led pipeline growth strategy and business development for transport sector. Used industry knowledge, business acumen, and technical expertise to position IBM offerings, create differentiated propositions for strategic accounts.

  • Achieved company growth by implementing strategic marketing plans and business development initiatives.
  • Identified trends and assessed opportunities to improve processes and solution execution.
  • Developed strategic frameworks for digital transformation initiatives, driving innovation across multiple sectors.
  • Expanded market presence by identifying new business opportunities and forging strategic partnerships.
  • Developed strategic partnerships with industry leaders, enhancing company reputation and access to new customers.
  • Conducted comprehensive market research to guide development of highly successful new service offering.

Senior Director Transport Industry Solutions & Customer Success

Oracle
02.2017 - 07.2019
  • Led cross-functional teams to develop and implement innovative cloud solutions enhancing customer experience.
  • Directed strategic initiatives that improved customer satisfaction.
  • Championed adoption of advanced analytics tools to drive data-driven decision-making processes company-wide.
  • Cultivated partnerships with key stakeholders, ensuring alignment on strategic goals and collaborative success outcomes.
  • Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
  • Grew talent pool by actively recruiting top-tier candidates from diverse backgrounds while implementing robust training programs for skill development across all levels of staff members.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Established team priorities, maintained schedules and monitored performance.
  • Defined clear targets and objectives and communicated to other team members.
  • Managed senior-level personnel working in marketing and sales capacities.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.

Consulting Senior Director

Oracle
11.2009 - 03.2012
  • Developed strategies for consulting practice transformation to drive adoption of Oracle solutions and services across the region.
  • Architected practice capabilities, including service model, proposals for Chief Digital Officer for airlines and service provider engagements.
  • Led and delivered industry solutions and offerings for airlines, rail, postal, logistics, and travel engagements with leading global and regional transport and logistics companies.
  • Mentored junior directors, fostering leadership skills and promoting organizational growth.
  • Collaborated with executive leadership to align technology strategies with business objectives.

Senior Managing Consultant - Aviation

IBM
04.2002 - 10.2009
  • Asia Aerospace Solutions Leader - supporting sales teams and developing solutions, industry assessments, and delivery.
  • Developed and delivered solutions and offerings through all aspects of the sales cycle, including pre-sales, solutioning, and delivery.
  • Led cross-functional teams to drive strategic initiatives, enhancing client engagement and satisfaction.
  • Developed comprehensive project plans, ensuring alignment with client objectives and timelines.
  • Mentored junior consultants, fostering professional growth and knowledge sharing within the team.
  • Performed detailed competitive analysis, enabling clients to make informed decisions about market positioning.

Senior Managing SAP Consultant - Aviation

Druid
01.1998 - 04.2002
  • Led SAP implementation projects, ensuring alignment with client business processes and requirements.
  • Analyzed system performance, identifying areas for optimization and recommending solutions to enhance efficiency.
  • Business team leader for the aircraft acquisition and retirement process, configuration control and workshop repair management.
  • SAP consultant for aircraft engine maintenance repair and overhaul workshop.
  • SAP developer & consultant for aircraft engine overhaul, modification and repair.

Education

Bachelor of Arts - Geography

Canterbury University
UK
01-1998

Skills

  • Adaptability and flexibility
  • Relationship management
  • Proposal development
  • Stakeholder management
  • Engagement strategy

  • Teamwork and collaboration
  • Critical thinking
  • Effective communication
  • Strategic planning

Additional Information

Embry Riddle Aeronautical University:

Member of the board of advisors, providing insights on industry trends and requirements and helping to shape future curriculum needs and direction.

Training

  • AI Professional Leader & Offering Manager
  • Cloud, Cloud IoT, IoT,
  • AI, Containers & Microservices, Enablement, Visionary Delivery, AI Offering Manager
  • Enterprise Design Thinking

INDUSTRY EXPERTISE

  • Commercial Transport Operations
  • Passenger Experience & Loyalty
  • Fleet Operations & Engineering

Timeline

Aviation, Travel & Transport Engagement Director

Tata Consultancy Services (TCS)
09.2022 - Current

Global Sales & Solution Executive – Travel & Transport

IBM
07.2019 - 09.2022

Senior Director Transport Industry Solutions & Customer Success

Oracle
02.2017 - 07.2019

Consulting Senior Director

Oracle
11.2009 - 03.2012

Senior Managing Consultant - Aviation

IBM
04.2002 - 10.2009

Senior Managing SAP Consultant - Aviation

Druid
01.1998 - 04.2002

Bachelor of Arts - Geography

Canterbury University
Michael Parsons