Mia Vu

• Managed regional online marketing channels with a primary focus on SEA markets. Specialized in Google Ads and Apple Search Ads, overseeing the entire process from campaign execution to channel strategy planning and comprehensive reporting.
• Worked closely with cross-functional teams to align strategies with business objectives and achieve target KPIs.
• Conducted regular meetings with internal and external stakeholders to formulate online marketing plans tailored to each market. Held weekly and monthly meetings with local teams and external partners, particularly Google, to facilitate ongoing improvements and conduct performance reviews. Shared insights and addressed challenges collaboratively to enhance overall effectiveness.
• Led some projects within the Google channel. Designed and executed tests across markets and regions.

Established and led the Affiliate Marketing Solution (AMS) team in Vietnam, overseeing the implementation of cutting-edge marketing solutions for prominent brands and top-tier sellers in the market.

1. Solution Package Design:

• Developed and localized AMS solutions tailored to different brand/seller tiers. - Led the design of comprehensive advertising packages, overseeing all stages including pre-sale activities such as pricing, legal contracts, and PnL.

2. AMS Outcome Success:

• Broadened the pool of affiliate partners to boost AMS adoption, working in close collaboration with internal affiliate/KOL partners management teams. Implemented a range of exclusive programs and initiatives tailored for AMS to enhance market penetration and engagement.
• Established SOP across functional teams, including affiliate operation teams and seller management, to ensure successful service delivery.
• Established streamlined reporting processes to catering to different users, including BD, seller/brand partnership, and affiliate management teams. Conducted monthly performance reviews incorporating valuable affiliate insights, fostering ongoing collaboration and identifying opportunities for future campaigns.

3. AMS Sales Targets:

• Developed SOP for sales tracking and set clear monthly KPIs for the BD and brand partnership teams.
• Provided support in training and created sales materials, including Q&A sheets and presentation decks.
• Conducted regular check-ins and collected feedback to continually enhance SOP and product effectiveness.

• Oversaw the planning, execution, and optimization of Shopee campaigns using the affiliate marketing channel, including monthly double-digit date sales and seasonal campaigns. Managed external communications with affiliate partners and provided performance reporting.

• Key Account Manager for the Affiliate team, coordinating monthly campaign initiatives with cross-functional internal teams such as the marketing campaign team and Business Development for category-specific sales push activities.

• Led special projects with major affiliate networks/partners to develop exclusive programs, aiming to enhance sales and traffic to the platform through the affiliate program.

Business Development & Marketing Manager

• Key player in establishing operational processes and growth strategies as the first employee.
• Led the initial sales team, successfully onboarding, training, and managing the first 100 corporate clients.

Marketing Manager

• Designed, executed and optimized online and offline marketing campaigns to grow the lifestyle app from 0 to 2,000 paying users within 3 months. Collaborated closely with external agencies to oversee and track marketing activities.
• Conducted market research via focus groups and customer interviews to guide product development and identify effective marketing channels.