MHD SYAHJAYA
Puchong
Summary
To grow with an organization that will provide me an opportunity for self-development along with development of the organization. With an insatiable desire to learn more, I am confident of achieving highest in my area of forte, and to be an asset for the organization associated with.
Goal-oriented manager with distinguished experience in FMCG/Banking/F&B industries and proven leadership abilities. Expert in marketing strategies while driving revenue and sales. Committed in developing people and optimizing talent.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
3
3
Certifications
1
1
Language
Work History
Area Sales Manager
British American Tobacco M Sdn Bhd
11.2020 - Current
- Developing business and people for a better tomorrow
- Demonstrate understanding of key data sources to perform actionable analysis and identify opportunities and share it with National Sales Manager and Head Office
- Grow market share, business profit through strong sales and marketing strategy and lead executional excellence
- Make necessary changes of plan to overcome the address gaps
- Support distributors and stake holders in developing program to overcome any gaps and growing profit (Sell-in/Sell-out, Consumer Advocacy, Brand Awareness)
- Influence in making final decision for new projects and initiatives
- Ensure positive ROI by implementing effective cost management, monitor expenses and resource allocation
- Worked closely with Field sales and trade marketing team to reverse any downward trend of sales or share of market
- Analyzed previous trade marketing and redesigning new trade marketing strategies for focus investment area instead of ‘Doing Everything and Everywhere’.
Trade Territory Executive
British American Tobacco M Sdn Bhd
07.2016 - 10.2020
- Own the territory and plan execute marketing strategy within the territory through building strong business relationships, responding to issues and maintaining contract compliance
- Analyst consumer trend and develop marketing plan
- Developing brand trust / awareness and visibility across all channel and account
- Provide field intelligent information about market trend / competitors performance and improvement plan for HQ feedback
Wealth Management
Bank Simpanan Nasional Berhad
06.2014 - 08.2015
- Provide excellent service to existing and new individual clients and uncover the needs of clients through financial planning services
- Managing 5 branches for Sales and Wealth Product (Klang Valley)
- Developing, Planning, Monitoring, Reviewing sales in area of charge.
Sales Executive
RHB BANK
10.2012 - 06.2014
- Provides proactive corporate banking coverage for portfolio clients including identification of cross sell opportunities including cash management, wealth products and services.
Sales and Marketing Officer
National Feedlot Corporation - Real Food Company Sdn Bhd.
10.2011 - 09.2012
Global Alliance Officer
Prudential Insurance Sdn Bhd
01.2010 - 09.2011
Executive
Royal Malaysian Navy, RMN
01.2006 - 01.2010
Education
Management Technology - Maritime Defence
Universiti Teknologi Malaysia
07.2003 - 06.2006
Skills
Microsoft Excel
Certification
Change Management Foundation
Affiliations
1. Mr Chua Jia Jin
British American Tobacco M Sdn Bhd
State Sales Manager
Tel: +6016-9215980
2. Mr Anas Azmi
British American Tobacco M Sdn Bhd
State Sales Manager
Tel: +6019-9126960
3. Mr Jason Choo
British American Tobacco M Sdn Bhd
State Sales Manager
Tel: +6012-6069808
Additional Information
Interesting About Me
a. Always challenging the status quo
b. Good in communication and interpersonal skills
c. Independent and willing to learn as one team
Miscellaneous
a. Expected Basic Salary RM13,000 (negotiable)
b. Willing to travel / relocation (within Asian Pacific Country)
Timeline
Change Management Foundation
07-2021
Creating Culture of Change
07-2021
Communicating Times of Change
07-2021
Area Sales Manager
British American Tobacco M Sdn Bhd
11.2020 - Current
Trade Territory Executive
British American Tobacco M Sdn Bhd
07.2016 - 10.2020
Wealth Management
Bank Simpanan Nasional Berhad
06.2014 - 08.2015
Sales Executive
RHB BANK
10.2012 - 06.2014
Sales and Marketing Officer
National Feedlot Corporation - Real Food Company Sdn Bhd.
10.2011 - 09.2012
Global Alliance Officer
Prudential Insurance Sdn Bhd
01.2010 - 09.2011
Executive
Royal Malaysian Navy, RMN
01.2006 - 01.2010
Management Technology - Maritime Defence
Universiti Teknologi Malaysia
07.2003 - 06.2006
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