Melvyn Quek
Summary
Innovative leader and entrepreneur with 15+ years of experience spanning design, transformation, research, and strategic communications. Recognised for spearheading inter-agency service integration pilots, building innovation capabilities, and shaping organisational culture.
Bringing a unique blend of human-centred design, behavioural insights, and entrepreneurship, I aim to create value by simplifying complexities.
Overview
17
17
years of professional experience
7
7
Certification
Work History
Founder & Entrepreneur
REVL Studios
06.2024 - Current
- Nurtured one REVL studio to maturity and founded a second from the ground up; both are now successful businesses.
- Built strong communities (400+ members) around wellness and teamwork, translating design and branding principles into real-world business models.
- Applied customer experience design to drive membership growth and business sustainability.
Design Lead, Innovation Lab (InnoLab)
Public Service Division
11.2019 - 09.2024
- Led national pilots (Boon Lay and Marsiling socio-health projects, Caregiver Service Journey) to redesign citizen services using human-centred design.
- Designed and facilitated innovation workshops, milestone programmes, and clinics, training hundreds of officers.
- Convened Whole-of-Government learning communities, hosted large-scale innovation events, and drove cross-agency capability building.
- Awarded PSD’s Daring Dolphin Award 2022 for bold and innovative approaches.
Senior Manager, Transformation Office (BFOT)
Sport Singapore
12.2017 - 10.2019
- Nominated for PST Awards 2019 (Business Transformation).
- Drove 59+ process innovations, reducing 100,000+ man-hours.
- Pioneered 'paperless SportSG' initiative and created staff engagement platforms (BFOT Quest).
- Chaired Tableau Community of Practice; led staff ideation and co-creation sessions.
Manager / Senior Manager, Strategic Communications & Insights
Sport Singapore
06.2013 - 11.2017
- Assistant 2IC, SEA Games 2015 Info-Ops Committee, overseeing daily insights and analytics.
- Built SportSG’s first real-time QlikView dashboards and sentiment tracking polls.
- Reconstructed National Sports Participation Survey, modernising methodology.
- Applied behavioural insights (RCTs, nudges) to increase ActiveSG adoption.
Executive / Manager, Client Service, Consumer Research
Nielsen
08.2008 - 05.2013
- Selected as Singapore Top Talent 2012 and Top 500 Associates.
- Designed BlackBerry APAC Customer Journey Index Model, winning Bronze at Marketing Excellence Awards.
- Managed $3.5M regional accounts, achieving 29% YoY growth.
- Led multi-market syndicated research across APAC for BlackBerry, Sony Mobile, HSBC, PayPal, AXA, and others.
Education
Bachelor of Business - Entrepreneurship, Finance Minor
Royal Melbourne Institute of Technology (RMIT)
Skills
- Human-Centred Design & Service Innovation
- Organisational Development & Change Management
- Behavioural Insights & Data Analytics
- Leadership Development & Coaching
- Public Communications & Stakeholder Engagement
- Entrepreneurship & Business Growth
Certification
- Certified Prosci Change Practitioner
- Certified Organisation Development Practitioner
- Certified Behavioural Insights Practitioner
- Certified Flawless Consulting Practitioner
- Exponential Public Service Innovation Programme
- Starting a Data Science Project
Timeline
Founder & Entrepreneur
REVL Studios
06.2024 - Current
Design Lead, Innovation Lab (InnoLab)
Public Service Division
11.2019 - 09.2024
Senior Manager, Transformation Office (BFOT)
Sport Singapore
12.2017 - 10.2019
Manager / Senior Manager, Strategic Communications & Insights
Sport Singapore
06.2013 - 11.2017
Executive / Manager, Client Service, Consumer Research
Nielsen
08.2008 - 05.2013
Bachelor of Business - Entrepreneurship, Finance Minor
Royal Melbourne Institute of Technology (RMIT)
Hobbies and Interests
Entrepreneurship: Own two REVL Training Studios, fostering fitness communities
Endurance Sport: Ironman 140.6 Finisher and Hybrid Games
Volunteerism: SSO KidsREAD Programme for ComLink children