Melvin Ooi
Summary
Artistic Director with 20 years of experience leading teams of craftspeople in the Design industry. Mentoring and coaching artists to encourage development of personal style and techniques have been my life journey, basking in the sea of creative minds that help me enjoy my career in the world of design and art,
Overview
6
6
years of professional experience
Work History
Art Director
The Propz Company Pte Ltd
01.2021 - Current
- Implemented artistic vision to give art purpose and meaning.
- Contributed to creative process through original ideas and inspiration.
- Exercised and demonstrated use and mastery of elements of design to meet goals.
- Enforced uniform style guide for project consistency across contributors.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Presented concepts, copy and art during internal and client reviews.
- Researched drawings of characters and environmental elements for inspiration.
- Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
- Managed technological considerations to transform and manipulate artwork.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Monitored progress of projects, keeping on schedule and within budget.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Oversaw implementation of editing, color correction and other post-production processes.
- Developed artistic visual products while working within defined technical constraints.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
- Preserved branding standards of assigned accounts.
Art Director
Bugg Design & Services Pte Ltd
04.2017 - 01.2021
- Implemented artistic vision to give art purpose and meaning.
- Contributed to creative process through original ideas and inspiration.
- Exercised and demonstrated use and mastery of elements of design to meet goals.
- Enforced uniform style guide for project consistency across contributors.
- Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Oversaw implementation of editing, color correction and other post-production processes.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Developed artistic visual products while working within defined technical constraints.
- Monitored progress of projects, keeping on schedule and within budget.
- Managed technological considerations to transform and manipulate artwork.
- Researched drawings of characters and environmental elements for inspiration.
- Presented concepts, copy and art during internal and client reviews.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
Education
Bachelor of Arts - Bachelor of Graphic Design (Design Communication)
RMIT University
Singapore (LASALLE College Of The Arts)12.2001
Skills
- Digital Illustration
- Mac OS X Proficient
- Strong Analytical Skills
- Logo Creation
- Design Troubleshooting
- Visual Communication Expertise
- Graphic Arts Design
- Prepress and Printing
- Studio Management
- Adobe Photoshop
- Excellent Team Player
- Art Composition
- 2D Designing
- Photographic Editing
- Design Layouts
- Corporate Identity Branding
- Typography
- Using AI tools for design and Art
Timeline
Art Director
The Propz Company Pte Ltd
01.2021 - Current
Art Director
Bugg Design & Services Pte Ltd
04.2017 - 01.2021
Bachelor of Arts - Bachelor of Graphic Design (Design Communication)
RMIT University
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