Melvin Koh
Summary
Enthusiastic Marketing Executive adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
14
14
years of professional experience
Work History
Marketing Executive
Qoo10 Singapore
07.2017 - 08.2024
- Products insight - understanding and analyzing various aspects of a product by customer needs & preferences, market trends, cost.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Launched marketing activities for new product lines and market penetration.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Developed innovative and targeted collateral to support overall branding objectives.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
Designer
Renaye & Paul Consultancy Group
07.2016 - 04.2017
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
- Developed innovative design concepts for improved brand recognition and customer engagement.
- Used Adobe Creative Suite to edit images for use in marketing materials and website content.
Designer
Nogaku Sketch (Self-employed)
01.2012 - 06.2016
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
- Developed innovative design concepts for improved brand recognition and customer engagement.
- Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
- Used Adobe Creative Suite to edit images for use in marketing materials and website content.
- Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.
- Streamlined design processes, resulting in increased efficiency and faster project completion times.
- Analyzed user behavior and feedback to optimize design and user experience.
- Designed eye-catching promotional materials, driving increased event attendance and participation rates.
Designer
Freelancer
01.2011 - 12.2011
- Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.
- Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
- Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition.
Education
Diploma in Engineering Informatics (EI) -
Nanyang Polytechnic
01.2004
GCE O Level -
Queenstown Secondary School
12.2000
PSLE -
Keng Seng Primary School
12.1996
Skills
- MS Office (Word, Excel, PowerPoint)
- Designing Skill (Graphics & Web Design)
- Branding
- Strong time management
Nationalservicestatus
ROD
Dateofavailability
06/09/2024
Hp
94758324
Personal Information
- Age: 40
- Expected Salary: $3700 - $4500
- Ethnicity: Chinese
- Date of Birth: 03/26/84
- Gender: Male
- Nationality: Singapore Citizen
- Marital Status: Married
Hobbies and Interests
- Toys Collector
- Songs writing
- Games
- Basketball
- Movies
- Drawing
- Singing
- Designing
Timeline
Marketing Executive
Qoo10 Singapore
07.2017 - 08.2024
Designer
Renaye & Paul Consultancy Group
07.2016 - 04.2017
Designer
Nogaku Sketch (Self-employed)
01.2012 - 06.2016
Designer
Freelancer
01.2011 - 12.2011
Diploma in Engineering Informatics (EI) -
Nanyang Polytechnic
GCE O Level -
Queenstown Secondary School
PSLE -
Keng Seng Primary School
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