Melvin Beh

• Does weekly sales forecast for my channels and to work closely with brand team to maximize sales potential/ fill sales gap promptly.
• Supported customer & buyers satisfaction through regular follow-up and communication.
• Negotiated for more brand visibility for SASA relaunch in SG, e.g., FOC trans, window display, and location in store.
• Successfully list in new brands into SASA e.g., Dolce&Gabanna, Elizabeth Arden.
• Negotiated contracts and agreements with clients to achieve favorable terms e.g, for ETUDE brand launch, I managed to waived off extra charges from opening new counter/door and gotten communication support from Watsons worth SGD50k. (eDMs, social media posts, ecom brandfest, etc.
• Does sales analysis after every marketing activities e.g., animations, PWP, standees/hangsell displays to interpreted financial data to identify trends and opportunities.
• Prepare and present bi-yearly JBP meetings with retailers, and present sales performance analysis and distribution review to internal stakeholders.
• Achieved Watsons revenue target of net sales +26%, retail sales +17% YOY growth, by developing targeted account strategies, e.g. to work hand in hand with buyers to join strategic promos/ mechanics, and study closely on competitor's strategy.
• Revive Tangle Teezer brand from -2% profitability in 2022, to today +52%, by gaining support from buyer to expand distribution from 9 doors to 41 doors, and also gotten permanent FOC top shelves display to provide education for consumers on comb's benefits.
• Developed and implemented strategies to improve customer retention and loyalty eg, exclusive GWPs to be given by promoters and bounceback cards mechanics.
• Contributed to event marketing, sales and brand promotion. On Oct 2023, I contributed to AHC biggest mega pop up in SEA, held in Vivo City, with an overachieved of 120% on sales target, and gathered more than 15k customer data in span of 2 weeks through a good team work and synergy with my beauty advisors/promoters.
• Fostered lasting relationships with customers (buyers, ecom team, supply chain, etc) through effective communication and quick response, resulting in long-term loyalty and expanded client base.
• Currently managing Watsons, SASA & Sephora Korea account.
• Brands under my account

Skincare

- AHC ( Korean Premium Skincare)

- Elizabeth Arden Skincare

- Wishful

Cosmetic

- HUDA Beauty

- ETUDE house

Haircare

- Tangle Teezer

Fragrance

- Dolce & Gabbana

- Montblanc

- Coach

- DKNY

- Kate Spade

- Jimmy Choo

- Anna Sui

• Handled 40 customer’s financial portfolio - 1x MDRT achiever
• Educated clients on various financial matters and provided professional recommendations on investment opportunities, products, and services based on each clients' individual needs.
• Met with clients to discuss assets, expenses, and long-term and short-term investment goals to devise personalized financial plans.

• Ensured safety and comfort of customers onboard aircraft.
• Facilitated communication between flight deck and cabin crew prior to and during flights to promote smooth operations.