MELISSA KOH
Singapore
Summary
Communications professional with strong interpersonal and people skills, recognized as a trusted collaborator and brand advocate. Skilled in internal and external communications, storytelling, and stakeholder engagement. Highly adaptable and committed to supporting teams and championing the company’s brand.
Overview
22
22
years of professional experience
Work History
Regional PR & Social Media Manager (SEA)
Cathay Pacific Airways
10.2021 - Current
- Lead regional public relations and social media strategy across Southeast Asia, strengthening brand reputation and visibility across seven key markets.
- Drive the development and execution of integrated regional PR and marketing campaigns.
- Build and maintain strong relationships with media and influencer partners across the region.
- Collaborated with cross-country PR and marketing teams to align social media and communications with regional marketing objectives.
Principal Consultant, Strategic Communications
National Trades Union Congress
06.2019 - 09.2021
- Managed the full spectrum of corporate communications, including annual messaging frameworks, strategic planning, and alignment of all media announcements.
- Led communications for NTUC’s CARE Division and served on the department’s Policy team, ensuring communications supported and advanced NTUC’s policy objectives.
- Served as press secretary to Labour Members of Parliament, managing media relations, messaging, and press engagements.
Principal Consultant, Corporate Communications
National Trades Union Congress
05.2016 - 05.2019
- Developed and executed integrated communications plans across mainstream media, social media, and internal communications channels.
- Worked closely with government offices and internal stakeholders to plan and manage media events, public announcements, and worker engagement activities.
- Acted as press secretary to Labour Members of Parliament, handling media relations, press communications, and direct interactions with Singapore workers.
Senior Consultant, Corporate Communications
National Trades Union Congress
05.2013 - 02.2016
- Planned and executed communications strategies for major NTUC announcements and key labour-related events, including the Parliamentary Budget and May Day.
- Coordinated with government offices and internal stakeholders to manage media events and public announcements.
- Oversaw production of corporate publications and communications collateral.
- Served as press secretary to Labour Members of Parliament, managing media relations and engaging directly with Singapore workers.
Manager → Operations & Corporate Comms Manager
Association of Aerospace Industries (Singapore)
04.2012 - 04.2013
- Oversaw all corporate communications matters and supported the operations of the Enterprise Development Division.
- Led the Corporate Communications Division, ensuring consistent messaging and brand representation.
- Initiated and implemented the Association’s first Customer Relationship Management system.
- Collaborated with government agencies to plan and deliver industry engagements.
- Organised events including seminars, conferences, dialogues, and business missions.
Head, Corporate Communications & Sub-Editor, AeroSpace Singapore
Association of Aerospace Industries (Singapore)
05.2009 - 03.2012
- Managed corporate communications and produced the Association’s magazine and collaterals, including annual reports.
- Initiated and led the revamp of the Association’s website, reducing maintenance costs by 60%.
- Ensured consistent messaging and branding across all communications.
Assistant Manager, Corporate Communications
Association of Small & Medium Enterprises (ASME)
01.2009 - 04.2009
- Managed day-to-day corporate communications activities.
- Assisted with corporate communications, including internal and external messaging.
- Supported corporate communications initiatives and content production.
- Coordinated corporate communications tasks to ensure consistent messaging.
Executive → Senior Executive, Corporate Comms
Association of Small & Medium Enterprises (ASME)
05.2007 - 01.2009
- Initiated the revamp of the Association’s magazine, Entrepreneurs’ Digest, to enhance its relevance for stakeholders.
- Collaborated with a team to revamp the website and electronic direct mailers.
- Drafted marketing and communications materials, including media releases and speeches.
- Assisted in the production of corporate publications.
- Dual-functioned as Personal Assistant to the Executive Director, providing administrative and operational support.
Flight Stewardess
Singapore Airlines
06.2005 - 04.2007
- Developed strong customer service and people-handling skills, fostering a deep appreciation for service excellence.
- Gained experience in managing diverse passenger needs and ensuring a safe, comfortable in-flight experience.
Intern/Freelance Writer
Eastern Trade Media
12.2003 - 06.2005
- Supported the Editor in producing and publishing two trade magazines, Asia Pacific Food Industry and FDM Asia, ensuring content quality and timely release.
- Ghostwrote feature articles for the magazine, conducting research and crafting content to meet editorial standards and deadlines.
Education
Bachelor of Arts - Communications
Monash University
Melbourne, Australia07.2006
Skills
- Corporate Communications
- Media Relations
- Stakeholder Management
- Cross-country Collaboration
- Verbal and Written Communication
- Interpersonal Skills
Timeline
Regional PR & Social Media Manager (SEA)
Cathay Pacific Airways
10.2021 - Current
Principal Consultant, Strategic Communications
National Trades Union Congress
06.2019 - 09.2021
Principal Consultant, Corporate Communications
National Trades Union Congress
05.2016 - 05.2019
Senior Consultant, Corporate Communications
National Trades Union Congress
05.2013 - 02.2016
Manager → Operations & Corporate Comms Manager
Association of Aerospace Industries (Singapore)
04.2012 - 04.2013
Head, Corporate Communications & Sub-Editor, AeroSpace Singapore
Association of Aerospace Industries (Singapore)
05.2009 - 03.2012
Assistant Manager, Corporate Communications
Association of Small & Medium Enterprises (ASME)
01.2009 - 04.2009
Executive → Senior Executive, Corporate Comms
Association of Small & Medium Enterprises (ASME)
05.2007 - 01.2009
Flight Stewardess
Singapore Airlines
06.2005 - 04.2007
Intern/Freelance Writer
Eastern Trade Media
12.2003 - 06.2005
Bachelor of Arts - Communications
Monash University