Melissa Christy
Summary
Highly organized and results-driven Ad Operations Manager with 5 years of experience in optimizing digital advertising campaigns.
Skilled in managing ad operations processes, collaborating with cross-functional teams, and leveraging data-driven insights to drive
revenue growth. Seeking a challenging position in a dynamic organization where I can apply my expertise in ad operations to deliver exceptional results
Overview
5
5
years of professional experience
1
1
Certification
Work History
Ad Operations Manager
The Media Shop
12.2020 - Current
- Spearhead and oversee end-to-end ad operations processes, ensuring seamless campaign delivery and performance optimization for a diverse portfolio of clients such as AMD, 4Fingers, Starbucks, AXS, and others. Successfully lowered 30% of advertising cost.
- Develop and implement innovative solutions to streamline workflow, resulting in a 20% increase in operational efficiency.
- Mentored and managed a high-performing team of Ad Operations Specialists, fostering a collaborative and results-driven work environment.
- Stay abreast of industry trends, technologies, and best practices to continually improve ad operations processes.
- Collaborated closely with the client servicing team to assist in media planning, pitch preparation, and provided valuable insights for reporting, ensuring the accuracy and relevance of shared information.
- Managed designated accounts in a client servicing capacity, ensuring client satisfaction through attentive and personalized support.
Ad Operations Specialist
The Media Shop
02.2019 - 12.2020
- Utilized ad serving platforms such as Google Ads, Meta, DV360, Yahoo, LinkedIn, TikTok and Vistar to configure and execute campaigns, ensuring precise targeting, pacing, and delivery.
- Conducted thorough campaign analysis using analytics and reporting tools to optimize performance and maximize ROI.
- Monitored campaign delivery and performance metrics, providing regular updates and actionable insights to clients.
- Resolved technical issues related to ad serving, creative assets, and tracking, working closely with clients and vendors to ensure timely resolution.
Education
Bachelor of Business (Marketing) With Distinction - Marketing
RMIT University
Singapore12.2016
Diploma - Business Management
SIM Global Education
Singapore06.2015
Skills
- Media Buying
- Campaign Management
- Performance Optimization
- Search Engine Marketing
- Performance Analysis and Reporting
- Google Analytics
- Media planning
- Native advertising
- Social media advertising
- Programmatic advertising
Certification
Google Black Belt
Facebook Blueprint
Languages
English
Bilingual or Proficient (C2)
Indonesian
Bilingual or Proficient (C2)
Korean
Advanced (C1)
Chinese (Mandarin)
Upper intermediate (B2)
References
References available upon request.
Timeline
Ad Operations Manager
The Media Shop
12.2020 - Current
Ad Operations Specialist
The Media Shop
02.2019 - 12.2020
Bachelor of Business (Marketing) With Distinction - Marketing
RMIT University
Diploma - Business Management
SIM Global Education
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