Adobe Photoshop
MELISSA CHANG TCHIEU YUIN
Vice President, SALES & BUSINESS DEVELOPMENT
Summary
Dynamic and detail-oriented fashion designer with over 22 years of experience in apparel, textiles, and accessories. Passionate about transforming visual concepts into reality, fostering strong client relationships, and developing products that resonate with the market. A unique blend of business acumen and creative vision drives brand growth and differentiation in a competitive landscape. Proven ability to innovate while ensuring alignment with market trends and consumer needs.
Overview
16
16
years of professional experience
2
2
Languages
Work History
VICE PRESIDENT, SALES & BUSINESS DEVELOPMENT I
Ghim Li Global Pte Ltd
06.2024 - Current
- Achieve new business development goals by identifying and targeting prospective customers.
- Meet with potential buyers to recommend products based on their needs and interests
- Negotiate contracts, quote prices, payment terms and agreements
- Prepare Monthly Sales Revenue Report and Sales Forecast report for Budgeting
- Costing and negotiation on developments and order commitments
- Liaison with factory development merchandisers and production merchandisers on sampling status and manage buyer's timeline
- Monitor daily on production plan, inspection and shipment status
- Identifying white space opportunities for growth pillar new customers
- Trend researching both online and instore locally and overseas
VICE PRESIDENT, SALES & BUSINESS DEVELOPMENT I
Ghim Li Global Pte Ltd
06.2024 - Current
- Achieve new business development goals by identifying and targeting prospective customers.
- Meet with potential buyers to recommend products based on their needs and interests
- Negotiate contracts, quote prices, payment terms and agreements
- Prepare Monthly Sales Revenue Report and Sales Forecast report for Budgeting
- Costing and negotiation on developments and order commitments
- Liaison with factory development merchandisers and production merchandisers on sampling status and manage buyer's timeline
- Monitor daily on production plan, inspection and shipment status
- Identifying white space opportunities for growth pillar new customers
- Trend researching both online and instore locally and overseas
VICE PRESIDENT, PRODUCT DESIGN & DEVELOPMENT I
Ghim Li Global Pte Ltd
05.2024 - 01.2023
- Supporting CEO to prepare presentation materials, business profiles and adhoc requests
- Training designers on presentation and communication skills with current pool of clients.
- Manage the workload of all designers for fashion design, graphic and 3D.
- Manage fiscal year budget on manpower headcount, development costs, software costs and freelance services.
- Prepare fabric and garment newness and market intelligence for the major clients (Walmart, Kohls, Macys, Footlocker) on given timelines and to drive adoption/sales to contribute to the business.
- Stay relevant on market trends, price positioning, floor assortments in order to provide real time intelligence to the retailers
VICE PRESIDENT, PRODUCT DESIGN & DEVELOPMENT I
Ghim Li Global Pte Ltd
05.2024 - 01.2023
- Supporting CEO to prepare presentation materials, business profiles and adhoc requests
- Training designers on presentation and communication skills with current pool of clients.
- Manage the workload of all designers for fashion design, graphic and 3D.
- Manage fiscal year budget on manpower headcount, development costs, software costs and freelance services.
- Prepare fabric and garment newness and market intelligence for the major clients (Walmart, Kohls, Macys, Footlocker) on given timelines and to drive adoption/sales to contribute to the business.
- Stay relevant on market trends, price positioning, floor assortments in order to provide real time intelligence to the retailers
SENIOR MANAGER, PRODUCT DESIGN & DEVELOPMENT I
Ghim Li Global Pte Ltd
07.2022 - 07.2020
- Design job scope is similar to the role of Manager described below
- Manage fiscal year budget on manpower headcount, development costs, software costs and freelance services
- Setting KPI for a team of fashion designers and 3D designers
- Manage design meetings and prepare presentation materials/samples for our clients on oversea trips as well as via online meetings
- Collaborate with fabric mills to gather fabric intelligence (eg. Best sellers, running orders) and develop style newness
SENIOR MANAGER, PRODUCT DESIGN & DEVELOPMENT I
Ghim Li Global Pte Ltd
07.2022 - 07.2020
- Design job scope is similar to the role of Manager described below
- Manage fiscal year budget on manpower headcount, development costs, software costs and freelance services
- Setting KPI for a team of fashion designers and 3D designers
- Manage design meetings and prepare presentation materials/samples for our clients on oversea trips as well as via online meetings
- Collaborate with fabric mills to gather fabric intelligence (eg. Best sellers, running orders) and develop style newness
MANAGER, PRODUCT DESIGN & DEVELOPMENT
Ghim Li Global Pte Ltd
06.2020 - 04.2017
- Manage a team of designers in Singapore and Malaysia. Started with 2 headcounts and expanded to 8 headcounts now for both fashion and 3D design work
- Provide design directions and solutions for all design-related projects such as:
- Seasonal Market Intelligence Reports for USA customers such as Walmart, Kohls, Macys, Chicos and Sparc Group.
- Design presentation materials:
- Seasonal fabric boards
- Trim boards
- Graphic creations
- Tradeshow booth set ups
- Decorate internal showrooms in Cambodia, Malaysia and Batam with posters, display samples, collaterals for meetings
- Set up virtual showrooms via Matterport to present specific trends through zoom calls
- Present trend forecasts, new developments and fabric newness to all USA and Canada customers for Spring, Summer, Fall and Holiday in New York and Canada
- Manage all design processes from concept, design to executing samples in physical and 3D as well as design proposal
- Have successfully set up virtual showrooms during pandemic to help facilitate design meetings in a non-traditional way
- I have built a team of 3D designers to manage all 3D projects using Browzwear and CLO
- Gain more sales through design adoption
MANAGER, PRODUCT DESIGN & DEVELOPMENT
Ghim Li Global Pte Ltd
06.2020 - 04.2017
- Manage a team of designers in Singapore and Malaysia. Started with 2 headcounts and expanded to 8 headcounts now for both fashion and 3D design work
- Provide design directions and solutions for all design-related projects such as:
- Seasonal Market Intelligence Reports for USA customers such as Walmart, Kohls, Macys, Chicos and Sparc Group.
- Design presentation materials:
- Seasonal fabric boards
- Trim boards
- Graphic creations
- Tradeshow booth set ups
- Decorate internal showrooms in Cambodia, Malaysia and Batam with posters, display samples, collaterals for meetings
- Set up virtual showrooms via Matterport to present specific trends through zoom calls
- Present trend forecasts, new developments and fabric newness to all USA and Canada customers for Spring, Summer, Fall and Holiday in New York and Canada
- Manage all design processes from concept, design to executing samples in physical and 3D as well as design proposal
- Have successfully set up virtual showrooms during pandemic to help facilitate design meetings in a non-traditional way
- I have built a team of 3D designers to manage all 3D projects using Browzwear and CLO
- Gain more sales through design adoption
SENIOR DESIGNER / MERCHANDISER
MDS Retail Pte Ltd
03.2017 - 03.2015
- Spearhead a new shoe line project for MDS
- Manage the full product cycle from research to production and shipments for both shoes and women fast fashion apparels
- Market Research on fast-fashion trends and competitive buying patterns
- Planning weekly shipments for product launches
- Manage all suppliers inbound and outbound accounts
- Overall management of a team of designers
- Frequent store visits to collect customer feedbacks
- Launched shoe line within the given time frame
- Finished overall look and feel of shoe visual merchandise and product range
- Manage all sample prototypes, fitting sessions and production timelines
- Preparing technical packs and CAD drawings for suppliers
- Liaising with suppliers on designs, pattern making and fabric sourcing
SENIOR DESIGNER / MERCHANDISER
MDS Retail Pte Ltd
03.2017 - 03.2015
- Spearhead a new shoe line project for MDS
- Manage the full product cycle from research to production and shipments for both shoes and women fast fashion apparels
- Market Research on fast-fashion trends and competitive buying patterns
- Planning weekly shipments for product launches
- Manage all suppliers inbound and outbound accounts
- Overall management of a team of designers
- Frequent store visits to collect customer feedbacks
- Launched shoe line within the given time frame
- Finished overall look and feel of shoe visual merchandise and product range
- Manage all sample prototypes, fitting sessions and production timelines
- Preparing technical packs and CAD drawings for suppliers
- Liaising with suppliers on designs, pattern making and fabric sourcing
PRODUCT DEVELOPMENT & MARKETING MANAGER
Freemen Asia Pacific Pte Ltd
07.2014 - 02.2014
- Oversee brand revamp program for prettyFIT and BeetleBug brands
- Create content and manage social media accounts
- Day-to-day planning and operations for marketing related matters
- Conceptualize seasonal collection with thematic mood boards
- Liaising with suppliers on shoes and handbag product sampling and costing
- Uploading product photo and information to our e-ordering platform
- Design support on graphics for POP collaterals, seasonal lookbooks, corporate brochures and packaging
- Visual merchandising support for all retail stores
- Manage website content for new website facelift
- Coordinating the VM setup of new store opening Citylink Mall.
- Monthly marketing calendar for all franchisees.
- Supply relevant social media content to all franchisees.
- Budget planning for even activations such as Media events and styling workshops.
- Oversee the overall aesthetic of prettyFIT and BeetleBug new websites.
- Put together a cohesive shoe collection for Autumn/Winter '14.
PRODUCT DEVELOPMENT & MARKETING MANAGER
Freemen Asia Pacific Pte Ltd
07.2014 - 02.2014
- Oversee brand revamp program for prettyFIT and BeetleBug brands
- Create content and manage social media accounts
- Day-to-day planning and operations for marketing related matters
- Conceptualize seasonal collection with thematic mood boards
- Liaising with suppliers on shoes and handbag product sampling and costing
- Uploading product photo and information to our e-ordering platform
- Design support on graphics for POP collaterals, seasonal lookbooks, corporate brochures and packaging
- Visual merchandising support for all retail stores
- Manage website content for new website facelift
- Coordinating the VM setup of new store opening Citylink Mall.
- Monthly marketing calendar for all franchisees.
- Supply relevant social media content to all franchisees.
- Budget planning for even activations such as Media events and styling workshops.
- Oversee the overall aesthetic of prettyFIT and BeetleBug new websites.
- Put together a cohesive shoe collection for Autumn/Winter '14.
HEAD, PRIVATE LABEL
Ghim Li Global Pte Ltd
10.2014 - 10.2013
HEAD, PRIVATE LABEL
Ghim Li Global Pte Ltd
10.2014 - 10.2013
SENIOR DESIGNER, PRIVATE LABEL
Ghim Li Global Pte Ltd
10.2013 - 01.2010
SENIOR DESIGNER, PRIVATE LABEL
Ghim Li Global Pte Ltd
10.2013 - 01.2010
DESIGNER, PRIVATE LABEL
Ghim Li Global Pte Ltd
01.2010 - 04.2007
- Spearhead a private label project for Ghim Li Global Pte Ltd.
- To create and design brand concepts, packaging, logo for a new sleepwear label.
- Design, conceptualized trend directions, trims, details and fabrications for Spring/Summer and Fall/Holiday seasons.
- Fully involved in the whole development process for sleepwear, swimwear, lingerie and accessories.
- Oversee 60-80 designers per season for global market.
- Sourcing for trims, accessories and fabrics with supplier matrix.
- Presentation of new collection in Salon De La Lingerie Paris tradeshow to get more sales.
- Sourcing for potential buyers from Wholesalers and Retailers for business opportunities and growth.
- Creation of marketing collaterals and press kits for media.
- Planning of marketing calendar and budget for each season.
- Prepare email direct mailers for fashion show events and marketing promotions.
- Art direction for Les Affaires Campaign and Studio Photoshoot.
- Website design layout for Les Affaires and managing the product shots and product uploads.
- Planning of duty roster for brick-and-mortar stores.
- Handled OEM projects for Product Design & Development department.
- Completed 3 months oversea job attachment with JV partner in New York.
- Launched Les Affaires Website.
- Executed all visual merchandising displays for brick-and-mortar stores in Plaza Singapura and Marina Bay Sands.
- Established brand presence in local department stores in Takashimaya and CK Tangs.
- Business expansion to United Arab Emirates, Malaysia and Philippines.
- Besides working on the private label projects, I was having design meetings for OEM business for USA customers.
- Organized and executed fashion shows and media events
DESIGNER, PRIVATE LABEL
Ghim Li Global Pte Ltd
01.2010 - 04.2007
- Spearhead a private label project for Ghim Li Global Pte Ltd.
- To create and design brand concepts, packaging, logo for a new sleepwear label.
- Design, conceptualized trend directions, trims, details and fabrications for Spring/Summer and Fall/Holiday seasons.
- Fully involved in the whole development process for sleepwear, swimwear, lingerie and accessories.
- Oversee 60-80 designers per season for global market.
- Sourcing for trims, accessories and fabrics with supplier matrix.
- Presentation of new collection in Salon De La Lingerie Paris tradeshow to get more sales.
- Sourcing for potential buyers from Wholesalers and Retailers for business opportunities and growth.
- Creation of marketing collaterals and press kits for media.
- Planning of marketing calendar and budget for each season.
- Prepare email direct mailers for fashion show events and marketing promotions.
- Art direction for Les Affaires Campaign and Studio Photoshoot.
- Website design layout for Les Affaires and managing the product shots and product uploads.
- Planning of duty roster for brick-and-mortar stores.
- Handled OEM projects for Product Design & Development department.
- Completed 3 months oversea job attachment with JV partner in New York.
- Launched Les Affaires Website.
- Executed all visual merchandising displays for brick-and-mortar stores in Plaza Singapura and Marina Bay Sands.
- Established brand presence in local department stores in Takashimaya and CK Tangs.
- Business expansion to United Arab Emirates, Malaysia and Philippines.
- Besides working on the private label projects, I was having design meetings for OEM business for USA customers.
- Organized and executed fashion shows and media events
Education
P.S.L.E -
CHIJ Convent Of Our Lady Of Good Counsel
01.1992
Diploma in Visual Art Fashion Design - undefined
LaSalle-SIA, College of the Arts
01.2002
GCE 'O' Level - undefined
CHIJ Saint Joseph's Convent
01.1997
Skills
- Sketches using Adobe software
- Design mood boards
- Microsoft Office
- Adobe Illustrator
- Adobe Photoshop
- Garment Tech Pack creation
Personal Information
- Age: 45
- Availability: Minimum 1 month from notice
- Date of Birth: 28 April 1980
- Gender: Female
- Nationality: Singaporean
- Marital Status: Married with no children
References
Available upon request
References
Available upon request
Software
Adobe Illustrator
Matterport
NewArc
3D CLO
Vstitcher
Microsoft Office
Timeline
VICE PRESIDENT, SALES & BUSINESS DEVELOPMENT I
Ghim Li Global Pte Ltd
06.2024 - Current
VICE PRESIDENT, SALES & BUSINESS DEVELOPMENT I
Ghim Li Global Pte Ltd
06.2024 - Current
VICE PRESIDENT, PRODUCT DESIGN & DEVELOPMENT I
Ghim Li Global Pte Ltd
05.2024 - 01.2023
VICE PRESIDENT, PRODUCT DESIGN & DEVELOPMENT I
Ghim Li Global Pte Ltd
05.2024 - 01.2023
SENIOR MANAGER, PRODUCT DESIGN & DEVELOPMENT I
Ghim Li Global Pte Ltd
07.2022 - 07.2020
SENIOR MANAGER, PRODUCT DESIGN & DEVELOPMENT I
Ghim Li Global Pte Ltd
07.2022 - 07.2020
MANAGER, PRODUCT DESIGN & DEVELOPMENT
Ghim Li Global Pte Ltd
06.2020 - 04.2017
MANAGER, PRODUCT DESIGN & DEVELOPMENT
Ghim Li Global Pte Ltd
06.2020 - 04.2017
SENIOR DESIGNER / MERCHANDISER
MDS Retail Pte Ltd
03.2017 - 03.2015
SENIOR DESIGNER / MERCHANDISER
MDS Retail Pte Ltd
03.2017 - 03.2015
HEAD, PRIVATE LABEL
Ghim Li Global Pte Ltd
10.2014 - 10.2013
HEAD, PRIVATE LABEL
Ghim Li Global Pte Ltd
10.2014 - 10.2013
PRODUCT DEVELOPMENT & MARKETING MANAGER
Freemen Asia Pacific Pte Ltd
07.2014 - 02.2014
PRODUCT DEVELOPMENT & MARKETING MANAGER
Freemen Asia Pacific Pte Ltd
07.2014 - 02.2014
SENIOR DESIGNER, PRIVATE LABEL
Ghim Li Global Pte Ltd
10.2013 - 01.2010
SENIOR DESIGNER, PRIVATE LABEL
Ghim Li Global Pte Ltd
10.2013 - 01.2010
DESIGNER, PRIVATE LABEL
Ghim Li Global Pte Ltd
01.2010 - 04.2007
DESIGNER, PRIVATE LABEL
Ghim Li Global Pte Ltd
01.2010 - 04.2007
Diploma in Visual Art Fashion Design - undefined
LaSalle-SIA, College of the Arts
GCE 'O' Level - undefined
CHIJ Saint Joseph's Convent
P.S.L.E -
CHIJ Convent Of Our Lady Of Good Counsel
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