Melinda Ning

Key responsibilities as a specialty AM revolved around:

• Increase the solution awareness across the Asia region – Singapore, Malaysia, Indonesia, Vietnam, Brunei, Hong Kong, Taiwan, and Macau.
• Identify and penetrate new accounts by understanding the customer environment and proposing relevant use cases.
• Expand the existing customer coverage by providing a health check on the current usage, and influence cross-selling opportunities.
• Collaborating with core sales and helping to identify core offerings opportunities.
• Collaborating with the channel partner and marketing team to create events, train-the-trainer events, propose workshops, and run relevant webinars.
• Identify the user's unique requirements using the Command of Message methodology.
• Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
• Actively participated in networking events within the industry, expanding professional connections and generating leads.
• Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.

Key Achievement:

• Achieved 89% of the first-year quota (Jan 2024 - Dec 2024).
• 100% quota achiever for the first half of 2025.

Key responsibilities as an SDR revolved around:

• Work with the Product team and the Marketing team to assess competition by analyzing and summarizing competitor information and trends.
• Develops sales opportunities by researching and identifying potential accounts, soliciting new accounts, building rapport, and providing technical information and explanations.
• Reaching new prospects through enterprise segmentation, cold prospecting, email cadence, LinkedIn, TechTarget, and Partner/Distributor collaboration.

Key Achievement:

• Attained 80% of the whole sales target, with no proration.
• Attained 100% in the second month with 5 conversion opportunities.

Key responsibilities as an SDR revolved around delivering successful meetings with the identified prospects.

• Seeking out and sourcing new clients by developing networks, and independently identifying and developing relevant resources for sales and business development.
• Researched customers, identified decision makers, recognized the pain, educated prospects, and qualified buying interest and sense of urgency.
• Work collaboratively with the Marketing team to develop creative outreach strategies to attract and retain clients.
• Work toward sales and revenue goals, as established in partnership with the regional teams.
• Using sales training in MEDDIC and Command of the Message to identify right use cases
• Extensive use of CRM (Salesforce), LinkedIn, and Salesloft to maintain accurate activity, contact, and account information of all customers and prospects.
• Streamlined lead management process by utilizing CRM software to track interactions and maintain organized customer information.

Key Achievement:

• Hitting the given target for four consecutive quarters with 120% to 160% achievement.
• ASEAN is the only SDR member delivering four focus countries: Singapore, Hong Kong, Malaysia, and the Philippines.

• Key responsibilities as BDR resolved around delivering successful assigned campaign. Responsibilities:
• Increase presence by identifying the emerging market such as Australia, Indonesia, Malaysia, and Thailand
• Identifying potential new user through industry segmentation and reaching out via cold prospecting – cold calling, email and LinkedIn
• Create and Identify user unique requirement with BANT (Budget, Authority, Needs, and Timeline) methodology to qualify and quantify the opportunity
• Access, Understand, and Design user’s requirement with desire Cloud Products
• Primary point for IaaS, PaaS, and SaaS workflow identification
• Work closely with Inside Sales Representative and Certified Technology Architect for nurtured new users
• Ensure transparent and accurate daily sales reports
• Key Achievement:
• Part of 2 biggest campaigns – Google Cloud Platform (GCP) and IBM Cloud Private (ICP)
• Successfully identify few qualified opportunities with value more than USD 50K each project
• Top 5 achiever of the qualified lead generator for a quarter

• Key responsibilities as Sales and Account Manager under Human Resource Information System (HRIS) industry, resolved around establishing relationship with potential new and existing clients, bringing in opportunities and managing full negotiation process and close process with clients from start to the end.
• Responsibilities:
• Increases market presence by establishing relationship with potential partners and implementing proven sales practices such as prospecting, cold calling and product demonstration.
• Identifies potential business deals by keeping good relationship with partners and explores new opportunities including contacting prospective customers and discussing their requirements.
• Manages end-to-end sales processes from lead generation, credentials pitch, requirement gathering, solution pitch, negotiation to closure and ensures smooth handover to the support and development management team.
• Facilitates direct communication with potential clients via face to face meeting, over the phone calls or via emails
• Closes new business deals by identifying clients' requirements, translating the requirements onto contracts, and working closely with business operations team.
• Develops a full understanding of the business marketplace.
• Key Achievement:
• Increased Sales revenue by 20% year on year by implementing Sales Cadence through weekly / bimonthly sales performance reviews, pipeline evaluation and sales forecast.
• Increased client retention rates from 70% to 85% by actively engaging the key customers.
• Members of the 100% Club achiever for consecutive 3 Financial Years (2012 – 2015)

Key responsibilities as a Sales Executive in the aviation industry include

• Reviewing the company’s purchase requirements on a regular basis, liaising with suppliers on matters related to purchase orders, and maintaining excellent working relationships with active and potential customers.
• Handled documentation and administrative duties.
• Performed administrative and coordination work.
• Reviewed the company's purchase requirements on a regular basis.
• Ensured timely delivery, tracking purchases, and checking on product eligibility.
• Generated quotation, sales orders, and purchase orders.
• Liaised with suppliers directly on changes related to purchase orders.

Key Achievement:

• Increased sales revenue by 10% on a quarterly basis by introducing proactive stock planning with key accounts.
• Increased warm leads from new accounts by engaging more clients who visit.
• Growing assigned market with close engagement with the partner airlines, such as Taiwan (China Airlines), Korea (Korean Air), and Pakistan (Pakistan International Airlines).

• Key responsibilities as Admin Executive resolved around performing all the required documentation and administrative works, maintaining effective communication channel with clients, keeping track of daily inventories.
• Responsibilities:
• Created required documentation and performing administrative works.
• Maintained effective communication channel between clients.
• Provided customer services.
• Kept track of daily inventories.

• Key responsibilities includes managing accounts and accounting tasks for the School. Responsibilities:
• Provided support and solution via phone inquiries
• Resolved any types of disputes between customers and instructors