Mei Yen Chan

Owner of local brand: Bebe Bamboo

Sole distributor for: Woombie and Hana Baby Wrap

• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Created and managed budgets to maximize brand reach and engagement.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Researched and identified new opportunities for product and brand development.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Maintained P&L and shouldered corporate fiscal responsibility.

• Monitored trends in online retail to identify new opportunities for growth.
• Improved monthly sales with successful marketing, sales and customer relations approaches.
• Established and maintained e-commerce website to promote and sell products.
• Implemented marketing campaigns to increase customer engagement and sales.
• Analyzed customer feedback to identify areas of improvement in online shopping experience.
• Created promotional campaigns to boost sales and drive customer loyalty.
• Tracked inventory and reviewed retail trends to make timely and proactive business decisions.
• Negotiated with suppliers to secure best prices for products.
• Collaborated with supply vendors and distributors to purchase supplies in bulk with favorable discounts.
• Managed customer service inquiries and complaints for customer satisfaction.
• Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans.
• Uploaded digital media to online storefront, auction sites or other shopping Web sites for advertising purposes.

• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Developed compelling presentation decks to gain approval for ideas and communicate results.
• Collaborated with upper management to implement continuous improvements and exceed team goals.

• Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
• Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
• Supported company leaders by managing budgets, scheduling appointments and organizing itinerary.
• Identified and recommended changes to existing processes to improve accuracy, efficiency, and quality service.