MAYURRI BISWAS
Singapore
Summary
Strategic marketing leader skilled in digital innovation across Asia Pacific. Expert in crafting unique marketing campaigns and product strategies that stand out in competitive markets. Collaborative, data-driven, and passionate about driving business growth through impactful solutions.
Overview
9
9
years of professional experience
Work History
APAC Digital Media Specialist
FMC Corporation
02.2020 - 03.2024
- Led regional digital team, driving transformative initiatives across 12 countries to elevate marketing and commercial excellence.
- Implemented digital programs driving remarkable 650% increase in online community growth within 24 months.
- Developed innovative marketing strategies to boost corporate branding and increase physical and digital demand generation, resulting in 20% rise in overall sales.
- Generated 30% more sales qualified leads via digital media and increased conversions through successful CRM implementation project.
- Significantly contributed to ASEAN Marketing Capacity Building project, enhancing new product launches and improving sales team effectiveness.
- Successfully oversaw FFA (Field Force Assistant) tool operation in ASEAN, optimizing field force operational efficiency.
- Led 'FMC APAC Grow Digital' strategy and formed regional Go-Xperience Team, promoting innovation and spearheading improvement efforts.
- Streamlined product campaign planning and execution across diverse APAC markets, yielding impactful results.
- Led website redesign projects for region, resulting in enhanced navigation, aesthetics, load times, and overall functionality.
- Created visually engaging multimedia content such as videos, infographics, and interactive presentations for use across digital platforms.
Marketing Manager
iZeeM Pte Ltd
08.2018 - 02.2020
- Key leadership role reporting to CEO, led implementation of integrated marketing plan driving revenue growth and enhancing brand image.
- Leveraged and executed business development, social media, and website strategies to drive sales and increase brand awareness.
- Led successful corporate rebranding, including website redesign, and updating all branded assets.
- Led development and implementation of successful content strategies with SEO, resulting in top organic rankings and increased website traffic.
- Coordinated engaging events and obtained grant approval for overseas expansion.
Business Development Executive
Superlative Foods
01.2018 - 06.2018
- Developed and delivered successful B2B strategies, driving sales growth and customer expansion.
- Led rebranding and launch of 'Bruneus Naked' organic snacks, tailored to meet retailer specifications and market demands.
- Implemented innovative social media strategies to boost engagement on Instagram and Facebook, alongside securing Halal Certification for organic products.
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
Operations Manager
Tectotron Private Limited
07.2017 - 12.2017
Area Business Manager
Mahindra & Mahindra Financial Services
07.2015 - 12.2016
Education
MBA - Marketing & HR
Gauhati University
India06.2015
Bachelor of Engineering (B.Eng.) in Electronics & Telecommunications -
Gauhati University
India07.2012
Skills
- Digital Media Analytics Tools
- Web Analytics (Google Analytics)
- Digital Advertising Platforms
- User Experience (UX) Design Tools
- Marketing Strategy
- Commercial Excellence
- Social Media Marketing
- Project Management
- Content Strategy
- Stakeholder Management
- Strategic Communications
- Multimedia production
Languages
English
Hindi
Bengali
Assamese
Professional Development
- Mastering Digital Marketing- London Business School
- Product Management- Singapore Management University
Timeline
APAC Digital Media Specialist
FMC Corporation
02.2020 - 03.2024
Marketing Manager
iZeeM Pte Ltd
08.2018 - 02.2020
Business Development Executive
Superlative Foods
01.2018 - 06.2018
Operations Manager
Tectotron Private Limited
07.2017 - 12.2017
Area Business Manager
Mahindra & Mahindra Financial Services
07.2015 - 12.2016
MBA - Marketing & HR
Gauhati University
Bachelor of Engineering (B.Eng.) in Electronics & Telecommunications -
Gauhati University
Similar Profiles
Younes AlaouiYounes Alaoui
Global Regulatory Specialist at FMC CorporationGlobal Regulatory Specialist at FMC Corporation
G. Sai VijitaG. Sai Vijita
Territory Manager at FMC CorporationTerritory Manager at FMC Corporation
Mark KohMark Koh
Master Planner at FMC CorporationMaster Planner at FMC Corporation