May Law
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
32
32
years of professional experience
Work History
Head of Sales & Merchandising
Braun Buffel
01.2022 - Current
- Took over new added role of Merchandising Head.
- Manage both offline & online stores' operation in merchandise planning & sales operation management. Responsible for P&L for department stores offline counters & online e-stores.
- OTB management, sell through rate, stock inventory management & control, retail price determination & gross margin achievement.
- Evaluated costs against expected market price points and set structures to achieve profit targets
- Handles all department stores' key customers for brand events planning, marketing activities & contract renewal negotiation with CAPEX investment.
- handles sales presentation to distributors during seasonal buy meetings from Australia, Hong Kong, Taiwan & Indonesian markets. Merchandising follow-up in their after service , repeats & market specific collections required
Head of Sales
Braun Buffel
08.2018 - 12.2021
- Took over ladies division in year 2018 & managed both men's & ladies divisions in sales operations
- Took over e-commerce platform in year 2020 & manage merchandise planning & marketing strategies planning for brand website & marketplaces.
- Still responsible for men's categories buying for all divisions with OTB management, sell-through rate & stock inventory management.
- Responsible for planning & managing staff incentive program to drive team to target performance
- Conducting internal Product Training workshops to all frontline team before new launches.
- Conducting external New Seasonal Exhibitions to all distributors from Asia pacific
- Established and cultivated solid business relationships with existing key department store personnel to continuously maintain key vendor role to secure good pop-up promotions & marketing support for brand presence in-stores.
Senior Sales Manager
Braun Buffel
08.2012 - 07.2018
- Responsible for sales operation of men's department stores counters
- Managed team of 30-40 retail associates & 5 team members of office sales executives to drive target sales performance.
- Able to maintain Top 3 sales ranking position in department stores' vendors performance
- Negotiating with department store buying team to secure best pop-up area for brand's seasonal launches & maximize sales opportunities during peak store traffic period.
- Responsible for all men's buying in OTB management, stock inventory management, markdown policy control & sell through of collections bought.
- Developed sales strategy based on research of consumer buying trends and market conditions
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
Merchandising Manager
Bata Shoe Singapore Pte Ltd
07.1992 - 03.2012
- Started as Assistant Buyer & was promoted in 1.5 year as Buyer with different footwear portfolio + apparel + handbags over the years.
- Promoted to Category Manager managing selected group of Buyers
- Promoted to Merchandising Manager managing full Merchandising dept of total 6 Buyers + 2 Assistant Buyers
- Responsible for all footwear categories from children, sports , school shoes, ladies, men's, shoes accessories, handbags & apparel.
- Responsible for managing OTB management & stock inventory control (aging control).
- Executed in-season pricing strategies, promotions and markdowns to reach financial targets.
- Monitored stock levels and product sales to determine purchasing needs.
- Lead team for quarterly regional buy & factories visit for product development trips. Visited annual international trade shows in overseas sourcing & development trips.
Education
Bachelor of Commerce - Marketing
Curtin University of Technology Perth Australia
Singapore & Australia12.1997
Diploma in Business Administration - Marketing
Singapore Polytechnic
Singapore07.1992
Skills
- Merchandising Strategies
- Merchandising Development
- Inventory Merchandising
- Store Merchandising
- Merchandising Operations
- Department Head
- Key accounts relationship management
- Sales Operation & Excellence
- Supply chain management
- Staff training workshops
Accomplishments
- Best Performance Buyer awards in 2 years
- Progression promotions & took on more roles & responsibilities in my years of work experience
- Able to lead my team to a focused driven sales objectives
- Multi-tasking roles to meet challenging objectives during pandemic period for cost control measures & full expansion into e-commerce operation during shutdown of brick & mortar stores.
- Able to work cohesively with other HOD to accomplish our common goals
- Supervised team of 36 staff members ( including Frontline team)
- Maintaining our Braun Buffel top sales ranking in departmental stores in top 1 if not within 3 sales
Loves outdoor exercises
Loves outdoor exercises in
1. Jogging. Participated in
* Standard chartered Run
* Great Eastern Women's Run
* Yellow Ribbon Prison's Run
* 2XU Run
* Race against Cancer 100km overnight run with our own running team
2. Casual biking from West to East of Singapore
3. Trail trekking with trekking buddies
Languages
Chinese (Mandarin)
Upper intermediate (B2)
English
Bilingual or Proficient (C2)
Timeline
Head of Sales & Merchandising
Braun Buffel
01.2022 - Current
Head of Sales
Braun Buffel
08.2018 - 12.2021
Senior Sales Manager
Braun Buffel
08.2012 - 07.2018
Merchandising Manager
Bata Shoe Singapore Pte Ltd
07.1992 - 03.2012
Bachelor of Commerce - Marketing
Curtin University of Technology Perth Australia
Diploma in Business Administration - Marketing
Singapore Polytechnic
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